Schmackary's

Schmackary's Their award-winning cookies are sold at shows and venues across New
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Call it “Generation Y’s Answer to the Old American Bake Shop,” Schmackary’s has pushed the classic cookie outside of its comfort zone with an adventurous twist on the traditional cookie. Their award-winning cookies are sold at shows and venues across New York City, delivered by the dozens to people and businesses around the country, and featured in some of the biggest television shows, media outle

ts and high-profile award lists, solidifying its status as the country’s most in-demand cookie company.

The Tonys are almost here, and we're cheering on some familiar faces 🤩We've LOVED sharing collab treats with some seriou...
06/06/2026

The Tonys are almost here, and we're cheering on some familiar faces 🤩

We've LOVED sharing collab treats with some seriously standout shows ➡️ Swipe through the schweet memories, and don't forget to order cookies for your Tony's watch party tomorrow!

Collabs Featured:
Jellicle Dough Balls
Schmiga-schmack takeover with
The Point Vernon Special with
Bombshell Blondie with Titanique, The Musical

06/04/2026

💚 THE HEATHERS ARE TAKING OVER SCHMACKARY'S (and bringing free cookies) ❤️

Greetings and salutations, Westerberg High 💛

On Monday, June 8 from 4–5 PM, the cast of will be taking over Schmackary’s and stepping behind the counter to meet fans, serve cookies, and serve face.

The first 100 fans decked out in their best Heathers plaid will receive a free cookie, and we'll be hosting a special in-store giveaway during the event 👀

Whether you're Team Chandler, Duke, McNamara, or just here for the Big Fun, grab your scrunchie and head to Hell’s Kitchen.

How very.

Pride month is already popping off 🌈Drop #1 is officially here, bringing a colorful lineup of flavors to our counter — ...
06/01/2026

Pride month is already popping off 🌈

Drop #1 is officially here, bringing a colorful lineup of flavors to our counter — including two brand-new cookies: Colors of Pride and Nutty by Nature! Available daily through June 15th, so make sure to swing by for your new favorite.

This month's lineup is ready to take over your cookie box. So tell us ⬇️ Which one are you grabbing first?

Things are getting HEATED at Broadway Bakes tomorrow 👀The cast of will be behind the Schmackary’s counter on May 29 fro...
05/28/2026

Things are getting HEATED at Broadway Bakes tomorrow 👀

The cast of will be behind the Schmackary’s counter on May 29 from 4–6 PM serving cookies, hanging with fans, and raising money for 💛

Come by for cookies, chaos, and some very competitive fundraising

📍Schmackary's Hell's Kitchen

is taking over Schmackary’s TOMORROW, May 29 🍪 Join and behind the counter for Broadway Bakes from 4–6pm serving cooki...
05/28/2026

is taking over Schmackary’s TOMORROW, May 29 🍪 Join and
behind the counter for Broadway Bakes from 4–6pm serving cookies and raising money for 💛

Stop by, say hi, and keep an eye out for surprise guests 👀

📍Schmackary's Hell's Kitchen

TOMORROW, May 28 🍪 Join , , and behind the counter for Broadway Bakes from 4–6pm serving cookies and raising money for ...
05/27/2026

TOMORROW, May 28 🍪 Join , , and behind the counter for Broadway Bakes from 4–6pm serving cookies and raising money for 💛

📍Schmackary's Hell's Kitchen

The queen herself, Deborah Cox, has officially begun her voyage to Schmackary’s! ⚓️We’ve been keeping this one under wra...
05/27/2026

The queen herself, Deborah Cox, has officially begun her voyage to Schmackary’s! ⚓️

We’ve been keeping this one under wraps, but today from 4-6PM, songstress, Broadway legend, and star Deborah Cox will be joining us for Broadway Bakes - and trust us, this is one for the history books.

You never know who else might hop in the lifeboat and make a surprise appearance alongside her 👀

Come grab cookies, meet Broadway royalty, and raise money for

📍 Schmackary’s Hell’s Kitchen
⏰ Today | 4-6PM

Tomorrow at Broadway Bakes 👀Fresh off Conner Leavitt + 's record breaking Whitney Leavitt are joining us at Schmackary’...
05/27/2026

Tomorrow at Broadway Bakes 👀

Fresh off Conner Leavitt + 's record breaking Whitney Leavitt are joining us at Schmackary’s Hell’s Kitchen from 9am to serve cookies and raise money for 💛

📍Hell's Kitchen location

BROADWAY BAKES: EXTENDED RUN 🍪We added a brand new matinee shift this Thursday at 9am 💛Conner and Whitney Leavitt are of...
05/26/2026

BROADWAY BAKES: EXTENDED RUN 🍪

We added a brand new matinee shift this Thursday at 9am 💛

Conner and Whitney Leavitt are officially stepping behind the Schmackary’s counter to serve cookies, meet fans, and help us raise money for !

Hadestown is taking over Schmackary’s TOMORROW, May 26 🍪 Join the cast behind the counter for Broadway Bakes from 4–6pm ...
05/25/2026

Hadestown is taking over Schmackary’s TOMORROW, May 26 🍪 Join the cast behind the counter for Broadway Bakes from 4–6pm serving cookies and raising money for 💛

Stop by, say hi, and keep an eye out for surprise guests 👀

📍Schmackary's Hell's Kitchen

is taking over Schmackary’s TOMORROW, May 25 🍪 Join Josh Rivera + Harvey Guillén behind the counter for Broadway Bakes ...
05/24/2026

is taking over Schmackary’s TOMORROW, May 25 🍪 Join Josh Rivera + Harvey Guillén behind the counter for Broadway Bakes from 4–6pm serving cookies and raising money for 💛

Stop by, say hi, and keep an eye out for surprise guests 👀

📍Schmackary's Hell's Kitchen

Join us May 25–29 from 4–6 PM at Schmackary’s Hell’s Kitchen for Broadway Bakes — your favorite performers serving face ...
05/22/2026

Join us May 25–29 from 4–6 PM at Schmackary’s Hell’s Kitchen for Broadway Bakes — your favorite performers serving face and serving cookies, all while raising money for 💛

Featuring performers from Hadestown, Schmigadoon!, Death Becomes Her, Rocky Horror, Heated Rivalry, Ragtime + more 👀

After five years, Broadway Bakes is finally coming back… and this year’s lineup will be announced VERY soon. Until then,...
05/21/2026

After five years, Broadway Bakes is finally coming back… and this year’s lineup will be announced VERY soon. Until then, let’s reminisce on years past — with impromptu singing and dancing, chaos behind the counter, and cookies!

Some of the most fun we’ve ever had while raising money for an incredible cause 💛

Who do YOU think will be handing you your favorite cookie this year? 👀

New flavors have officially hit the counter 🍪 And as if that wasn’t exciting enough… today is also our 14th anniversary ...
05/16/2026

New flavors have officially hit the counter 🍪 And as if that wasn’t exciting enough… today is also our 14th anniversary 🎉 To celebrate 14 sweet years, the first 100 guests at participating locations will receive a FREE Classic Chocolate Chip cookie (5/16 only) 💙

New flavors + free cookies? Sounds like a pretty good Saturday to us 😏

05/15/2026

Your LAST DAY to grab this flavor drop 🍪 Secure the cookie bag before these flavors disappear tonight.

Have you tried the Vernon Point Special yet? An oatmeal raisin base made with browned butter and a hint of white rum — nostalgic, sweet, and ridiculously good.

05/14/2026

Don't be ridiculous, Andrea. Everybody wants this... 🔥

Our Devil's Food Cookie is a fudgy chocolate cookie slathered in smooth marshmallow frosting and topped with mini chocolate chips 😈

05/13/2026

Last chance to try the Hey, Little Songbird cookie from our collaboration with Hadestown 🖤 Available at Schmackary’s through May 15th only! Catch it before it disappears into the Underworld 🍪

05/12/2026

🎉 Mark your calendars for 5/16 🎉 We’re celebrating our 14th anniversary with FREE COOKIES!

On May 16th, the first 100 people at every Schmackary’s location will receive a free Classic Chocolate Chip cookie 💙 Whether you’ve been with us since the early days in Hell's Kitchen or this'll be your first bite, call your cookie crew, set your alarms, and stop by for a classic!

We’ll see you at the counter 🍪

Behind every Schmackary’s cookie is a little bit of Mama Schmahl magic 💛Happy Mother’s Day to all the moms and mother fi...
05/10/2026

Behind every Schmackary’s cookie is a little bit of Mama Schmahl magic 💛

Happy Mother’s Day to all the moms and mother figures out there! Especially the ones inspiring recipes, traditions, and sweetness 🍪

05/04/2026

Mama wants some cookies! Our Mother’s Day Box is basically a hug in cookie form 🥰 featuring six sweet picks she’ll love: Funfetti, Birthday Party, Dulce de Leche, Devil’s Food Cookie, Strawberry Rhubarb, and Classic Chocolate Chip 🍪

Order now at the link in bio and make this Mother’s Day extra delicious!


05/03/2026

It’s National Lemonade Day and we’re headed way down🔥Starting today, try our Hadestown EPIC Lemonades in 3 flavors: strawberry, passion fruit, or mango.

Pro tip: Order yours Fate-style and let the Fates decide your flavor — it could go any way the wind blows 😉

Made with real fruit purée, because when the chips are down, you might as well drink well 🍋 So come on in and don’t look back…

May is in full bloom, and so is this new cookie lineup 🌷 Fresh flavors are officially here — and available daily for the...
05/01/2026

May is in full bloom, and so is this new cookie lineup 🌷 Fresh flavors are officially here — and available daily for the next two weeks!

What’s going in your box first? ⬇️

Our favorite of your favorite cookie moments 📸 First bites, empty boxes... we love seeing the Schmackary’s love!!And spe...
04/30/2026

Our favorite of your favorite cookie moments 📸 First bites, empty boxes... we love seeing the Schmackary’s love!!

And speaking of favorites 👀 Last call! Tomorrow's the final day for our collab cookies — including the iconic Unsinkable Molly Brown Big Schmack with

📸:

isola




04/25/2026

Yee-Honk! 🤠 Time’s running out to cross the bridge and try our SchmigaSchmacked cookies at our Hell’s Kitchen location! You have until April 30th to find your true love — or at least your new favorite flavor 😋

which collab cookie are you grabbing first?

Address

362 W 45th Street
New York, NY
10036

Opening Hours

Monday 10am - 11pm
Tuesday 10am - 11pm
Wednesday 9am - 11pm
Thursday 9am - 11pm
Friday 9am - 11pm
Saturday 9am - 11pm
Sunday 10am - 11pm

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