Elle and L

08/13/2026

you just stumbled across the bestest, most perfect, FAMILY-OWNED littles shop 🫶🏼

and we’re so, so happy you’re here 😆🤩

we’re a small family-owned shop, built with a whole lot of love for littles, their families, and all the beautiful little things that make childhood so special. every order, every visit, every follow, every share, and every kind word means more to us than you probably realize.

and trust that we carry so many of your favorite littles brands — rylee + cru, quincy mae, nora lee, lou lou and company, mebie baby, mon ami, mushie, maileg, and soooo many more amazing brands we know you already love so much!

so if you’ve been keeping us a little secret… it’s time to spill the beans. 😉

tag a parent in the comments who NEEDS to know about our shop.
send this to a friend. share us with someone who loves finding the cutest things for their littles.

we’re so incredibly grateful you found us.

and maybe just maybe if you tag three friends and place an online order this month we’ll sneak a gift card in your order 🫶🏼🫶🏼
(just put a note on your order)☺️

xoxo, elle & l

08/11/2026

you heard tatum correctly! we have our first ever teen drop here at elle & l 🤭💕 we are beyond excited to expand into carrying teen sizing just in time for back to school 📚

our first drop is from Rylee + Cru and it’s absolutely stunning: amazing details, luxe fabrics, and perfect to mix and match for any occasion

check it out now at elle & l - available online and in store 🤩

08/11/2026

08/05/2026

for the last few months, i’ve been a little quieter than usual… and for good reason.

between running elle and l, growing little gatherings, and everything life has thrown our way, i’ve been working toward something i’ve wanted for a long time.

i’m officially a licensed real estate agent. 🏡🙌🏼

real estate has been on my heart for a while now, and after months of studying, early mornings and late nights i’m so excited to finally share this with all of you.

none of this would’ve been possible without the incredible people in my corner. my beautiful wife has poured her heart into elle and l from day one, and alongside our amazing manager and team, they’ve continued making the shop the special place it’s become while i chased this goal.

the more i thought about it, the more i realized this next chapter isn’t as different from the last as it might seem. at the heart of both careers is the same purpose: people. whether i’m helping someone find a home they’ll build their life in or playing a small part in the memories families make through our shop and event space, i love being part of life’s meaningful moments.

i feel incredibly grateful that i get to do both.

this is a new chapter, and i’m so excited to see where it leads. if you’re thinking about buying, selling, or just have questions about the market, i’d be honored to help—or simply be a resource.

thank you to everyone who’s encouraged me along the way. here’s to new beginnings.

08/04/2026

clear your calendars, sidewalk sales start this week‼️

we have TONS of preloved goodies (from our littles of course) available including pajamas and shoes!

we still have some store fixtures (jewelry displays, etc) that we will have available as well!

shop our best sale of the year this thursday - saturday 10am-6pm

08/02/2026

school is **almost** back in session! 🤩

….and OBVIOUSLY that means you should come by to get your littles backpacks embroidered, grab a sweet treat, make a bag charm, get that aesthetic back to school photo out of the way, and shop all our back to school new arrivals 🤪 📚

we’ll have Skye Co. embroidering backpacks, lunch boxes, or anything else you want to bring in! 🎒

light refreshments including Ice Box Brand Ice Cream Bars ice cream 🍦

a DIY keychain/bag charm bar as well as bag patches available 🌼

a free photo with our back to school backdrop (bring in your first day outfits and signs if you want!) 📚

rockford will also be hosting the chalk walk this same weekend so it’s a perfect time to bring the kids for a fun day!

we promise it’ll be a good time for the whole family! 😊

07/31/2026

the mouse house is officially at elle & l! we have been so excited for this since we started carrying maileg, and the day has finally come 🏡🐭

the farmhouse is absolutely stunning from the natural wood to the detailing to the wallpaper to mix and match throughout the house 🥰

the addition annex & loads of furniture are also available online or in store 💕

07/28/2026

alex has that special touch when it comes to store merchandising ✨💕

drop one for fall 2026 has officially hit the floor and it’s safe to say… we are obsessed! we have all the perfect looks for family photos 📸, first day of school 🍎, or just lounge day at home 🏡

07/25/2026

week 3 of little explorers camp with all our little monkeys 🐒

our little explorers made jungle hats 🌺, snake bracelets 🐍, snacked on banana pudding 🍌, and listened to an animal story 🐯

i absolutely love getting to see how excited the kids get each week and how creative they get to be!

next week we’re going camping! ⛺️ tickets available at shopelleandl.com

07/23/2026

at the end of the day… she is our reason why 💕

being a family business means supporting and lifting eachother up through anything that can happen on a whim! from a long day at the store all the way to moving and rebranding in rockford… alex has our back 🥹