02/04/2026
Tourism awards are about far more than trophies.
Entering industry awards of excellence is a powerful opportunity to step back, reflect and articulate what makes your business exceptional - strengthening your brand, building credibility and bringing your team together around a shared sense of pride and purpose.
From a brand perspective, awards provide independent validation that builds trust with guests, partners and the wider industry. They help elevate your story, clarify your point of difference and reinforce your positioning in an increasingly competitive marketplace.
Awards also play an important role in credibility. The process itself encourages rigorous self‑assessment, benchmarking against industry standards and a clear focus on continuous improvement - all of which support stronger business performance well beyond the awards cycle.
And just as importantly, awards can be a powerful team‑building opportunity. Involving your team in the entry process recognises their contribution, reinforces your culture and gives people ownership in the success of the business.
Recognition - whether as a finalist or winner - can have a lasting impact on morale, retention and engagement.
With the awards season well and truly upon us, there are several tourism awards of excellence currently open. Now is the perfect time to consider putting your business forward - not just for recognition, but for the clarity, confidence and momentum the process creates.
Queensland Tourism Awards:
https://www.qtic.com.au/queensland-tourism-awards/
Victorian Accommodation Awards: https://www.vicaccommawards.com.au/
Tourism Industry Council - VTIC: https://www.vtic.com.au/victoriantourismawards/
📷 Queensland Tourism Industry Council - QTIC