Little Fish Digital

12/01/2024

🍪 Over the last weekend, Google's Chrome web browser disabled cookies for 1% of its users - about 30 million people.

Chrome holds 64% of global browser market share. By the end of the year, cookies will be gone in Chrome.

06/11/2023

TikTok announces a new integration for advertisers - to transfer leads to Salesforce Marketing Cloud in real time - through a 'new seamless, no-code CRM integration'. Available on Salesforce AppExchange.

Implemented well, this will save time (no more downloading leads!) and serve as a solution for immediate actionability and a higher likelihood of conversion.

15/06/2023

AdSense now links and integrates directly with GA4. You can finally link your AdSense earnings data with your Google Analytics 4 profiles.

Your AdSense revenue data will be available in the Monetization > Publisher ads reports and the Explorations main menu in your Google Analytics 4 property.

16/05/2023

Have you completed your GA4 migration? On July 1, 2023, standard Universal Analytics properties will stop processing data. Take action now and book a free consultation with our GA specialist to ensure your data remains accurate and actionable:

https://littlefishdigital.com.au/free-consultation

23/02/2023

The GA4 update is the biggest change to Google Analytics in over a decade - it's important for businesses to understand what it means.

https://littlefishdigital.com.au/switching-to-ga4-a-small-business-guide-to-google-analytics/

The GA4 update is the biggest change to Google Analytics in over a decade - it's important for businesses to understand what it means.

21/02/2023

From finding joy in our work, lettuce shortages, and fuel prices to the crypto crash - we look at what stood out in Australian search insights and trends from Google's Year in Search report for 2022.

We look at what stood out in Australian search insights and trends from Google's Year in Search report for 2022.

03/11/2022

As you may have noticed, we've gone through a rebrand. After more than a decade, it was time to refresh. Thank you for your continued support 🙏

https://littlefishdigital.com.au

04/11/2020

Introducing GA4 - The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.

https://blog.google/products/marketingplatform/analytics/new_google_analytics/

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24/07/2020

The key feature is that customers can literally buy on Google. There’s no need to visit another site.

Google is permanently waiving commission fees on products sold via the ‘Buy on Google’ checkout option.

30/06/2020

Google’s algorithm ranks different sites for some queries that are singular and plural, even though they can be seen as synonyms.

Google explains why the algorithm ranks singular and plural versions of a keyword differently

06/11/2019

Google’s new page speed report pulls data from the Chrome User Experience Report and automatically groups URLs into the categories of “Fast,” Moderate,” and “Slow.”

Google is rolling out the highly anticipated page speed report in Search Console that was shown off earlier this year.

01/11/2019

Last week, Google announced its latest update to Search - a new machine learning algorithm called BERT (Bidirectional Encoder Representations from Transformers) that Google claims can help it better understand search queries, especially long tail.

What does this mean for marketers?


https://www.linkedin.com/pulse/googles-bert-what-means-marketers-nirmitha-rajapakse