20/08/2026
A little more behind defined.
What is defined?
Why did I rebrand?
And how am I feeling about this next chapter?
After six years in business, the rebrand was about creating an identity that better represents who we are today, the work we produce and where the business is heading.
In this interview, I share the thinking behind the change, what Defined means to me, and what I’m looking forward to as we move into this next chapter.
Same experience. Same passion for what we do. Just a clearer direction.
Lyn x
Founder & Creative Director
Content Creator Cindy Tran
Studio Melbourne Photographer