Edwards Sourdough

Edwards Sourdough Promoting health and well-being for every body.

26/08/2026

Find Edwards in the bread aisle in most Coles, Woolies, many IGA’s, and select shops in greater Melbourne!

17/08/2026

Yes, we eat our sourdough every day. 😊

And fibre is a BIG reason why.

Fibre supports healthy digestion, feeds the beneficial bacteria in your gut and helps keep you fuller for longer. Choosing quality wholegrains and higher fibre carbs is an easy way to build more fibre into your day without overthinking it.

Breakfast, lunch or dinner. If you’re tired of rotating through potatoes, rice and pasta, Edwards can be another easy carb option.

Top it with eggs for breakfast, load it up for lunch, or serve it alongside dinner.

Long fermented for 48 to 72 hours, made with quality grains, and no added sugar, seed oils, added yeast, additives or preservatives.

Good carbs. Plenty of fibre. Real sourdough.
💚🧡💛💜💙🤎

13/08/2026

Reading EVERY label can feel overwhelming 😵‍💫

So start with just TWO things a week.

Bread. Sauces. Dressings. Spreads. Cereal.

Turn them around.

See what’s actually in them.

Then find a better alternative.

Two swaps a week and within a few weeks, your kitchen starts looking a whole lot more wholefood focused and with brands you trust without all the stress!

Here are TWO to get you started 👇

Your higher protein sourdough?

Ours has 16g protein PER SLICE with no additives or preservatives. 👀

And have you turned around your favourite sriracha lately?? 👀

We know. We know. 😭

Bippi has crafted a brilliant alternative with a refreshingly simple ingredient list.

Same foods you already love.

Just better choices behind the label!

10/08/2026

There’s a whole lot packed into our 7Grain Sourdough!!

High in fibre and made with BARLEYMAX®, plus sunflower, pumpkin, sesame, poppy, linseed, chia, quinoa, amaranth and oats.

Those little seeds and grains pack in a LOT, bringing fibre, plant protein, healthy fats, plant based omega 3s and naturally occurring nutrients including iron, magnesium, zinc and vitamin E.

But what makes Edwards different is just as much about what we leave out.

No additives.
No preservatives.
No added sugar.
No added seed oils.
No added yeast.

Just quality ingredients and TIME.

Our sourdough is fermented for 48 to 72 hours, giving the natural fermentation process the time it actually needs.

And the result? 100/100 on Yuka. 💯

Available in both tin and Vienna shapes.

Find Edwards in 300+ locations across Greater Melbourne, including selected Coles, Woolworths, IGAs, Happy Apple stores and independent grocers.
💚🧡💛💜💙🤎

07/08/2026

Edwards Higher Protein Lower Carb Sourdough, now available in 300+ stores across Greater Melbourne!

Find us in Coles, Woolworths, many IGAs, Happy Apples, and selected independent stores. 😊

Having trouble finding us? Let us know your postcode and we’ll point you to your closest stockist, along with their delivery days and times! 😃

⬇️⬇️⬇️⬇️

02/08/2026

Always check your labels!

The Health Star Rating system can be confusing… we’ll just leave it at that. 😅

The front of the bag might say high protein, low carb, whole grain, high fibre, gut friendly, or natural.

The front of the bag sells you the dream. The back tells you the truth.

We even found an additive we’d never heard of before. A quick scan on the Yuka app flagged it as a high risk additive, giving us the opportunity to learn more about what was actually in the loaf.

You’re often not just paying for the fancy packaging and front of pack claims. You’re also paying for additives, preservatives, and ingredients that don’t always live up to the marketing.

The Yuka app is one of our favourite tools for understanding what’s in our food. It scans products, highlights additives, and helps you make a more informed choice.

Edwards on Yuka? 100/100. Zero additives. Zero preservatives.

Many other supermarket loaves score around 40 to 50/100, often because of additives, preservatives, or because they’re not as high in fibre or protein as the front of the pack suggests.

The more we understand what’s in our food, the more power we have to make informed choices.

Turn the packet over. That’s where the real story begins.
💚🧡💛💜💙🤎

Find us in most supermarkets in greater Melbourne!

30/07/2026

Don’t let those last few slices go to waste!

Real sourdough makes the BEST stuffing, and it’s the perfect way to use up an older loaf of Edwards. The drier the bread, the better it soaks up all those delicious flavours.

Toss together cubes of Edwards sourdough with sautéed onion, celery, garlic, herbs and kale. Pour over whisked eggs and a good quality broth, then bake until golden on top and soft in the middle.

Simple ingredients. Zero waste. Maximum flavour.

The best part? It works with any Edwards loaf, so use whatever you have on hand.

💚🧡💛💜💙🤎

27/07/2026

HOT HONEY HALLOUMI TOAST 🍯🌶️

If you’re going to make toast, make the toast itself count!

Golden halloumi, hot honey, avo, rocket, chilli and our Organic 7Grain Sourdough!

Edwards Organic 7Grain scores 100/100 for nutrition on Yuka! There’s a lot packed into every slice.

💙5.8g fibre per slice
💙6.9g protein per slice
💙Organic ingredients
💙No additives or preservatives
💙No added sugar
💙PACKED with grains and seeds along with all their nutrients and BARLEYmax™

Women are recommended to get around 25g of fibre a day, and two slices of our 7Grain gives you 11.6g. That’s 46% of your daily fibre!

Add some golden halloumi and a drizzle of hot honey and you’ve got a very, VERY good lunch. 😋

Healthy eating doesn’t have to mean eating things you don’t actually enjoy.

Sometimes it’s just starting with a better base.
💚🧡💛💜💙🤎

23/07/2026

Ajvar. If you don’t have it in your pantry, you’re seriously missing out! 🤤

We love it on our Higher Protein Lower Carb Sourdough with cottage cheese. Hello 16g of protein per slice! 💪

Simple, delicious, and an easy way to pack more protein into your day while eating food you actually love.

Find our Higher Protein Lower Carb Sourdough at most Coles, Woolworths and IGAs across Greater Melbourne!

17/07/2026

We say no thank you to supermarket loaves with ingredient lists you can barely read! 🤢

Sourdough has been around for thousands of years.

The soft, squishy supermarket loaf we know today? That only became common around the 1960s, when industrial bread making methods were developed to produce bread much faster using intensive mixing and added processing aids.

So when you compare the two, it’s thousands of years of tradition versus about 60 years of ultra processed convenience.

Made for mass production and profit margins, not your health.

We’ll take the traditional way every time.
💚🧡💛💜💙🤎

Find Edwards Sourdough in the bread aisle - at most Coles, Woolies, many IGA’s, and select shops around greater Melbourne!

Address

Melbourne, VIC

Telephone

+61383608661

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