Pastel

Pastel Familiar and unfamiliar international confections, scratch-made just for you!
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Still a little time to get in some orders! Shoot us a message to get an order and delivery in- you've got until Sunday t...
12/08/2021

Still a little time to get in some orders! Shoot us a message to get an order and delivery in- you've got until Sunday the 12th to get your order to us!

Why hello there! We're happy to announce that we'll be taking some orders this holiday season. We've got some awesome cl...
12/04/2021

Why hello there! We're happy to announce that we'll be taking some orders this holiday season. We've got some awesome classics available:

- Cupcake box (12 cupcakes): red velvet, egg nog (pictured), chocolate mint, double dark chocolate // $50
- Cookie sandwich box (6 cookies): sugar/vanilla, red velvet/cream cheese, chocolate chip/vanilla // $25
- Alfajores (12 per box) // $50

Prices include delivery within 10 miles of the old Pastel location in South Roanoke. Send us a message to order and arrange a delivery day!

Saturday before the storm! As we wrap up our move out of our retail location, we wanted to share an update! First, Brune...
01/30/2021

Saturday before the storm! As we wrap up our move out of our retail location, we wanted to share an update! First, Brunella's been studying hard for her GRE and we've got her first tours and interviews lining up (let's all pray she goes the smart route and becomes the latest Tennessee Vol in the family 🍊🍊🍊 ).
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Next, we've been managing our baking for wholesale and are working out the kinks to get online ordering back up and running, which will hopefully be ready next week but much more likely the next week.
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Last, thanks to everyone for your patience as we grow both in Pastel and in our regular non-business lives!

A rare baking session leads to some gorgeous funfetti sugar cookies! --- One of the cool things about real baking is t...
01/24/2021

A rare baking session leads to some gorgeous funfetti sugar cookies!
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One of the cool things about real baking is that you can experiment with all kinds of things. We've been playing around a lot lately with different flour mixes and ratios... Can't do that out of a box!

ALMOST THERE! We'll be back to taking orders at the end of this month, just in time to reward your loves (or yourself!) ...
01/21/2021

ALMOST THERE! We'll be back to taking orders at the end of this month, just in time to reward your loves (or yourself!) with a scratch-made ! We're already super excited to make a load of sweet Valentine's Weekend deliveries... We love you all, and thanks for your support!

Tell me that you’ve come to ! Did you know that you can find our Baileys Whoopie Pies and our Chocolate Chip Cookie San...
01/18/2021

Tell me that you’ve come to ! Did you know that you can find our Baileys Whoopie Pies and our Chocolate Chip Cookie Sandwiches this month there?

Levi and I just had for the Nth time their Crispy Chicken Sandwich! Bravo 👏- so delicious! It never disappoints.

We also want to thank you for supporting Pastel through supporting our partners. ❤️

We had a nice little holiday reprieve but are back full steam experimenting and baking. This is Levi's test batch of fun...
01/09/2021

We had a nice little holiday reprieve but are back full steam experimenting and baking. This is Levi's test batch of funfetti sugar cookies with a special blend of different types of flour... Let's see how they turn out!

01/02/2021

A little update from us on Pastel's new direction!

We hope everyone had a great holiday season! Reminder that we're CLOSED today. We've also got a little announcement co...
01/02/2021

We hope everyone had a great holiday season! Reminder that we're CLOSED today. We've also got a little announcement coming later! ( fresh out of the oven today for )

Have a blessed and merry Christmas, everyone! This snow and wonderful sunrise are a sign of great hope!
12/25/2020

Have a blessed and merry Christmas, everyone! This snow and wonderful sunrise are a sign of great hope!

We made it out to to start our Christmas season! Levi of course has the Gingerbread Man in the dark... Brunella opted f...
12/23/2020

We made it out to to start our Christmas season! Levi of course has the Gingerbread Man in the dark... Brunella opted for the red wine barrel Colorshow with Blueberries! Collaborating with other businesses is probably our favorite part of having Pastel!

Address

2123 Crystal Spring Avenue SW
Roanoke, VA
24014

Opening Hours

Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 7pm
Saturday 11am - 7pm

Telephone

+15402043100

Website

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Our story...

As part of their vision for bringing international treats and delicious flair to Roanoke, Brunella and Levi rebranded Viva la Cupcake to PASTEL- Roanoke’s only creative confections shop. Brunella brings a flair for design, a passion for unique flavors, and fiery energy to PASTEL. Our goal is to combine the best of all the places we've been and lived in the world with the hometown feeling of our valley. We believe in our community and we want to bring our own flavor to the area. PASTEL is the very public side of our passion for quality, for design, and for serving our community with professionalism and honesty.