09/02/2026
If you’re building a business you want to scale, franchising is on your radar, or you’re trying to figure out how to make the right decisions as you grow, this episode will give you a lot to think about.
On this episode of Founderology, I’m joined by Lauren Coulter, co-Founder and Chief Biscuit Eater of Biscuit Belly, the Louisville-born brunch brand she built with her husband and co-Founder, Chad Coulter.
Today, Biscuit Belly has grown to 16 restaurants across seven states, generating more than $23 million in system-wide revenue. And recently acquired the 35-unit Maple Street Biscuit Company.
In this conversation, you’ll hear:
-Why Lauren and Chad sold a successful five-location restaurant concept and started again
-What they did differently when building Biscuit Belly from day one
-The realities of becoming a franchisor that Founders need to consider
-Why two experienced leadership hires from major brands turned out to be the wrong fit
-The interview question Biscuit Belly now uses to identify the right people for growth
-Why they kept a fully finished restaurant closed for three weeks instead of opening with the wrong leader
Lauren is refreshingly candid about the wins, challenges, pressure, and decisions behind growing a restaurant brand nationally. If you’re a Founder thinking about your next stage of growth, you’ll take away real lessons from someone in the seat making the calls.
Read here: https://www.linkedin.com/pulse/real-talk-damn-good-biscuits-growing-national-brand-kathleen-wood-isurc
Watch this episode: https://youtu.be/4r6JCrQJ_9s
Listen on Spotify: https://open.spotify.com/show/2JVSrCqQbrpieCKYnj55v9
Listen on Apple Podcast: https://podcasts.apple.com/us/podcast/founderology/id1794338581
Listen on iHeart Radio- https://www.iheart.com/podcast/269-founderology-264143947/
