American Marketing Association - Northeast Wisconsin Chapter

10/15/2026

Looking for your next great listen?🎧 We’re kicking off AMA NEW Recommends, a series where our board members share the tools, resources, trainings, and ideas they find valuable, with the goal of helping our marketing community keep learning and growing.

First up: podcasts! 🎙️

Here are four picks worth adding to your listening queue:

🎯 Marketing Against the Grain | Fresh perspectives on marketing trends, AI, and growth strategies.

🤖 AI Explored | Insights on AI and how it’s changing social media and marketing.

📈 The CMO Podcast | Conversations with marketing leaders about leadership, strategy, and building brands.

💡 How to Be Awesome at Your Job | Practical advice on productivity, communication, leadership, and professional growth.

Now we want to hear from you! What marketing or career-development podcasts do you swear by? Drop your favorites in the comments so we can keep the recommendations coming. 👇

10/13/2026

MARKETING MINUTE ⏱️

Your marketing report is full of numbers. But are they telling you what you actually need to know?

Impressions, clicks and reach can tell you how people are interacting with your content. But to understand whether your marketing is working, you need to connect those numbers to your goals.

💡A quick tip: Before launching a campaign, identify what success looks like. Then choose metrics that help you measure it.

For example, if your goal is lead generation, don't stop at impressions. Look at conversions, qualified leads, and the actions people take after engaging with your content.

The goal isn't to track everything. It's to measure what matters.

Want to see how your priorities compare with other Midwest marketers? Join us for Marketing Pulse 2026: How Midwest Marketers Are Planning for the Year Ahead to explore industry benchmarks, emerging trends, and what's working for marketing teams.

📅 Register for this month's event: https://amanew.starchapter.com/meetinginfo.php?id=175&ts=1790780425

09/25/2026

Thank you to Bridget O'Connor of O'Connor Connective for taking us behind the scenes of the Greater Green Bay Chamber’s rebrand during our AMA Northeast Wisconsin session. 💻🤝

And the research revealed some important insights.
🔹Membership value needed to be clearer.
Some audiences didn’t even realize membership was available or understand its value.

🔹Communication needed to increase and evolve.
Research showed a clear preference for communication through email first, followed by LinkedIn and Facebook.

🔹Digital engagement matters.
The research pointed toward a stronger emphasis on digital content over print, with less copy and more infographics and video.

🔹The brand needed to be elevated and modernized.
The rebrand included a refreshed visual identity designed to better reflect the organization and its audiences.

🔹Membership is at the heart of the brand.
The Chamber’s brand architecture and messaging were developed with membership as a key part of the overall brand experience.

🔹Messaging starts with “You.”
Rather than focusing on the organization itself, the new approach places greater emphasis on the audience—their needs, goals, and the value they receive.

A research-driven brand starts with listening and turns audience insights into a clearer, more relevant, and more connected brand. 💚

Learn more about the Greater Green Bay Chamber and its work to support Growth, Talent, and Impact across the Greater Green Bay community: https://www.greatergbc.org/

Thank you to everyone who joined us and continues to make the AMA Northeast Wisconsin community such a great place to learn, connect, and grow! ✨

09/23/2026

PR is a key part of any strong marketing strategy, and it’s not immune to the impact of AI.

If you’re a marketer looking to better understand how AI is changing the PR landscape, this is a conversation worth checking out.

Check out PRSA Northeast Wisconsin’s event and join the conversation!

🎤 Meet the panelists for AI in Public Relations: Practical Applications, Ethics and the Future of Our Profession!

Join PRSA Northeast Wisconsin on Thursday, October 8 for a timely conversation about how artificial intelligence is changing the communications landscape and what that means for PR professionals.

We’re excited to welcome:
🔹 Zach Willenbrink, Data Privacy, Cybersecurity & Technology Attorney at Godfrey & Kahn
🔹 Emily Laird, AI Integration Technologist
🔹 John Laughrin, Founder and President of Four Leaf Communications

Together, our panelists will explore how AI is being used in communications today, including prompting, content development, media relations and research, while also digging into important topics like privacy, ethics, creativity and the role of human judgment.

The program will also include an interactive Q&A and open discussion, so bring your questions and experiences to share!

📅 Thursday, October 8, 2026
⏰ 3:00–5:00 p.m.
📍 Appleton Public Library, 200 N. Appleton St., Appleton

🎟️ $25 Members | $35 Non-Members | $15 Students

Register here: https://prsanewis.starchapter.com/meetinginfo.php

We hope you’ll join us for an engaging conversation about the opportunities and challenges shaping the future of our profession!

09/22/2026

💰 Your AMA membership is worth locking in.

AMA National membership dues increase October 20, but there’s still time to lock in today’s rate.

Renew before October 20 and you can keep the current rate for 1-3 years. A three-year professional renewal at $199 saves you $90 compared with the new $229 rate.
And you don’t have to wait until your membership expires. Renew early and your new term simply picks up where your current one ends.

⏰ The deadline is October 20.

Lock in your current rate before prices go up.

👉 Renew today: ama.org/ama-member-benefits

09/17/2026

One week to go! 👀

Do your audiences understand your organization as well as you think they do?

Join us September 24 at noon for Greater For You: A Research-Driven Rebrand of the Green Bay Chamber with Bridget O’Connor of O'Connor Connective.

Go behind the scenes of the research that shaped the Greater Green Bay Chamber’s rebrand and learn how audience insights can lead to clearer messaging, stronger engagement and a more aligned brand.

You’ll leave with practical ideas you can apply to your own organization, whether you’re considering a rebrand or simply looking for a better way to understand your audience.

📅 September 24
⏰ Noon-1 p.m.
💻 Virtual

One week left. Register now at https://amanew.starchapter.com/meetinginfo.php?id=173&ts=1787323105

09/14/2026

MARKETING MINUTE ⏱️

Ask better questions.

Your best case study might already be sitting in front of you. You just need to ask the right questions.

Instead of simply asking, “Did you have a good experience?” try asking:

💬 What was happening before you reached out?
💬 What changed?
💬 What result mattered most?

A real before-and-after, paired with a client’s own experience, can build more trust than polished ad copy ever could.

And while AI can help organize ideas and speed up drafting, the most compelling details should come from real people and real results.

Real stories make stronger marketing.

Want to dig deeper? Join us next week for AMA NEW’s event on case studies and learn how to turn real client experiences into compelling marketing content. Register today at https://amanew.starchapter.com/meetinginfo.php?id=173&ts=1787323105

09/04/2026

Meet the AMA NEW Board 👋

Who are the marketers helping shape AMA Northeast Wisconsin? Let’s introduce you to a few of them.

Swipe to meet Amanda Schmidt, Hailey Dickie, Nina Rouse, Hannah Kruse, and Eina Suzuki and learn what they’re working on, the marketing trends they’re watching, and the advice they’d give to marketers early in their careers.

And this is just the beginning. We’ll be introducing more of the AMA NEW Board later this month.

Which marketing trend are you watching right now? 👀

08/24/2026

Do your audiences understand you as well as you think they do?

It’s easy to assume they do. But what if the research tells you something different?

Join us virtually on September 24 at 12 p.m. for Greater For You: A Research-Driven Rebrand of the Green Bay Chamber with Bridget O’Connor of O'Connor Connective.

Bridget will share how audience research shaped the Greater Green Bay Chamber’s rebrand and helped create greater clarity, engagement and alignment.

You'll also walk away with practical ideas you can apply to your own organization, whether you're planning a rebrand or simply looking for a better way to understand and connect with your audiences.

📅 September 24
⏰ 12 p.m.
💻 Virtual

Great brands start with understanding their audiences.

Register today at

Organizations often underestimate how much their audiences truly understand their mission, values, and programs. In fact, national research shows that chambers of commerce in particular face widespread confusion about what they do, and the Greater Green B

08/07/2026

What a night at Zambaldi B**r! AMA Northeast Wisconsin teamed up with PRSA Northeast Wisconsin for a social bringing together marketers, communicators, and PR pros from across the area.

New connections were made, great conversations were had, and plenty of ideas for future collaborations. Northeast Wisconsin’s marketing and communications community showed up, and we loved every minute of it.

Thanks to everyone who came out, and to Zambaldi B**r for the great space. Here’s hoping this becomes an annual tradition.