The San Franciscan Roaster Company

06/04/2026

Great coffee doesn’t happen in a single moment—it’s built through every roast, every cupping session, and every bag prepared for customers.

Thank you to for sharing their craft in action. We’re honored to have the SF-25 as part of the process.

🎥:

05/14/2026

Congratulations to on their new SF-25!

We love seeing roasting become part of the coffeehouse experience—drawing people in, sparking curiosity, and giving customers a chance to witness the craft behind every cup.

Thank you for trusting to be part of your journey.

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04/14/2026

What an incredible show in San Diego for ! Thank you to , , , , , and for showcasing exceptional coffees at our booth during .
We’re proud to be back and grateful for the community that makes it all possible.
More to come—stay tuned.

12/11/2025

A note about the recent passing of Bill Kennedy, the CEO, owner, and Head Honcho of San Franciscan Roaster Company.

12/11/2025

It’s with heavy hearts that we share that Bill Kennedy, the owner of San Franciscan Roaster Company, has passed away. From the Kings Coast family, our hearts, prayers and love is with the entire team & the Kennedy Family.

The loss of Bill is felt far beyond words. As the owner of San Franciscan Roaster Co., he wasn’t just a leader in our industry. He was a true legend whose passion, craftsmanship, knowledge and dedication shaped countless roasters and coffee companies, including ours. His wisdom, warmth, and infectious laugh touched everyone lucky enough to know him.

Bill leaves behind a legacy that will continue to guide and inspire this industry for generations to come. Our thoughts, prayers, and deepest love are with his family, friends, and the entire San Fran team during this heartbreaking time.

He will be profoundly missed, but never forgotten.
❤️☕️🙏

12/11/2025

San Franciscan Roaster Co. announced the death of owner, president and CEO Bill Kennedy.

12/11/2025

12/10/2025

It is with heavy hearts that we share the passing of our CEO and President, Bill Kennedy, owner of The San Franciscan Roaster Company.
The loss of Bill is beyond words. He was not only a leader in our industry, but a true legend. His passion, craftsmanship, and deep knowledge shaped countless roasters and coffee companies—our own included. Before his time in coffee, Bill was a teacher and later a principal, and that calling never left him. He had a rare gift for teaching, whether it was the art of roasting or a lesson pulled from history, always shared with warmth, curiosity, and purpose.
When Bill spoke about his younger years, he loved to tell stories of flying small planes—stories marked by the same curiosity, courage, and love of learning that defined his life. His wisdom, generosity, and unmistakable laugh touched everyone fortunate enough to know him.
Bill leaves behind a loving wife and six children. He leaves a legacy that will continue to guide and inspire this industry for generations to come.
We will honor his life by carrying on what he built—continuing to craft artisan roasters as he would expect. Bill often quoted The Ideal Team Player: “hungry, humble, and smart.” Those words will continue to guide how we work, lead, and care for one another.
He will be profoundly missed, but never forgotten.

12/10/2025

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12/05/2025

There’s a special kind of magic in the roastery — the shifting colors, the evolving aromas, and the steady hum of the SF-25 at work, paired with the power of their SF-75 roasting alongside it day to day. Craftsmanship in motion.

Huge thanks to for sharing this beautiful behind-the-scenes moment using their San Franciscan Roasters.

Comment “connect” to learn how our team can help you build the perfect roasting setup for your space.

🎥: Cat & Cloud Coffee