Lab Hilversum

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Lab Hilversum a sweet and savory new store created by Primo Hilversum.

16/10/2026

Happy birthday, Luigi! 🎂🎉

This cake was made just for him, with all the love that goes into every creation at LAB. Because the best birthdays deserve a unique cake.

Want one made just for you? Order yours at LAB. 🎈 ✨

11/10/2026

We’re open today! 🍰 ✨

The doors are open, the display is full, and the coffee is ready. Treat yourself to something sweet at LAB today – it’s the perfect day for dessert!

See you soon! 🧁☕

07/10/2026

When She Tests If You Love Her More Than Dessert 🍰👀

Spoiler: there’s no competition. Dessert love is hard to beat. 😅❤️

26/09/2026

Tiramisu Pumpkin Spice.🍁🎃

The classic tiramisu has had a makeover for autumn. Warm pumpkin spice meets creamy mascarpone and is dusted with cocoa. It’s ready to satisfy all your autumn cravings.

Available now at LAB before it disappears with the season. 🍂 ✨

22/09/2026

From a break-in to a beautiful reminder of what community means. ❤️

After what happened, our neighbour Emad stepped in to help us repair the entrance so we could keep going and we thanked him the LAB way: with cake. 🎂🤝

Now our story has even made the newspaper. 📰

We helped each other, stayed open, and came back stronger than before.

A broken window won’t break our spirit. ❤️‍🔥

21/09/2026

Autumn is here, and so are the autumn pastries 🍂 This season LAB made a pumpkin spice tiramisu, and it was Mattia’s first time ever trying pumpkin spice. Team pumpkin spice or not for you? 🎃

06/09/2026

Some cakes are simply sweet
Others feel like pure magic ✨🦋

04/09/2026

POV: you walk into an Italian pastry shop for a sweet… but forgot to make a reservation 🐦‍⬛🇮🇹😂

We had a very unexpected customer at LAB today.

What do you think he wanted to order? 👇

29/08/2026

Kylie got the cake. Hilversum got everything. The gemstones has landed at LAB and it’s not just the cake that sparkles. Would you order this, or is it too much?

hilversum patisserie dessert foodtok labhilversum

27/08/2026

The viral gem cake has arrived in Hilversum. Mattia takes his desserts seriously, so this one was a lot to process. Would you order a cake like this, or is it too much? 💎🍰

📍 LAB - Italian Pastry Shop, Bussumerstraat 51, Hilversum

❤️ FOLLOW US

Adres

Bussumerstraat 51
Hilversum
1211ET

Telefoon

+31683968668

Website

http://Labhilversum.nl/

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