Ray Agency

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Ray Agency Well, hello there. We’re a wildly collaborative creative agency based in St. John’s, NL.

Turns out, the skills you need for town council might already be hiding in plain sight. 👀For Municipalities Newfoundland...
10/14/2026

Turns out, the skills you need for town council might already be hiding in plain sight. 👀

For Municipalities Newfoundland & Labrador we built YOU for Council, a campaign that took oddly specific, everyday traits and showed how well they translate to running, volunteering, and voting in local elections. 🗳️⚡️

Because good community leaders don’t always look like politicians. Sometimes they just look like the person who already gets things done. 😉

See the work on our website.

10/08/2026

Halifax, you may have noticed we’re around a lot. 👀

To be fair, we’ve had an awesome team here for years. And between projects, meetings, events, and the occasional excuse for a drink, the rest of us find plenty of reasons to make the trip too. 🥂😉

Next up: ICE Awards ✨

We’ll be there, and we hope you will too. Come say hi.

An airline website has a job to do, but that doesn’t mean it has to feel boring like every other booking portal.For PAL ...
10/06/2026

An airline website has a job to do, but that doesn’t mean it has to feel boring like every other booking portal.

For PAL Airlines, we paired regional photography with hand-drawn illustrations to tell a story of connections to families, careers, and dreams, creating a digital experience with more personality and a stronger sense of place. ✨ ✅

Full case study link below. 🔗

https://rayagency.ca/work/pal-website/

A big milestone for a partner we’re incredibly proud to work with. 👏 👏 👏Office to Advance Women Apprentices NL officiall...
09/30/2026

A big milestone for a partner we’re incredibly proud to work with. 👏 👏 👏

Office to Advance Women Apprentices NL officially launched The Built Collective in St. John’s.

The Built Collective is a renovation company with a bigger purpose. A social enterprise creating meaningful employment opportunities and a better future for women in skilled trades. 💪

We were so happy to be there to celebrate the team, the work that got them here, and everything they’re building next. ✅

Big congratulations to the entire crew! Onwards and upwards. ✨

09/08/2026

👀😉

Cheers to our incredible Account Director, Karen Boyd, for crushing her first year at Ray! 🎉With over a decade of agency...
09/08/2026

Cheers to our incredible Account Director, Karen Boyd, for crushing her first year at Ray! 🎉

With over a decade of agency experience under her belt, she’s a pro at building killer strategies for award-winning campaigns and client relationships so strong they probably send her holiday cards. 😜

And this kind soul also runs a local holiday market to support local artisans and charities. Yeah, total legend.

Huge congrats on year one, Karen! 🥂

Summer Fridays are already pretty cool. But today, we have another reason to crack open some bubbles. 😜🥂Pretty stoked to...
08/21/2026

Summer Fridays are already pretty cool. But today, we have another reason to crack open some bubbles. 😜🥂

Pretty stoked to have made the 2026 Small Agency of the Year shortlist from Strategy. 👀✌️

This is Ray’s third Small AOY shortlist appearance, and we couldn’t be more excited. Big shoutout to our entire crew for bringing their A-game to every project. And to our very awesome clients for trusting us to do bold and ambitious work. 🙌

Kudos to our Atlantic Canadian friends at Wunder for also making this year’s shortlist. Cheers to all the nominees. Let’s gooooo! 🎉

Seven years of nothing but excellence. That’s the perk of having a Chief Client Officer like Tracy Russell on the team.T...
08/19/2026

Seven years of nothing but excellence. That’s the perk of having a Chief Client Officer like Tracy Russell on the team.

Tracy brings over 20 years of marketing experience, has led award-winning campaigns, and executed national brand strategies. And somehow, she makes nurturing incredible client relationships look easy. What can’t she do? 🤭

She’s also super kind and easy to work with. We’re so lucky to have you, Tracy. ❣️✨

Bring on the sparklers. Our Account Director, Jenny Carroll, just punched in another awesome year! 🎉🎉🎉Jenny has a knack ...
08/14/2026

Bring on the sparklers. Our Account Director, Jenny Carroll, just punched in another awesome year! 🎉🎉🎉

Jenny has a knack for knowing exactly what clients need and then finding a way to overdeliver. She’s led multiple social and web projects with magical precision - pretty sure her business degree and decades of experience across industries have something to do with it. 😉

We’re so grateful to have her as part of our crew. Well, that and because she brings the fluffiest member of the team (Betty) along with her. 🥰

Our Senior Developer, Matthew Egginton, just completed four years at Ray. Woot woot! 🥳Matt is everything you’d hope for ...
08/09/2026

Our Senior Developer, Matthew Egginton, just completed four years at Ray. Woot woot! 🥳

Matt is everything you’d hope for in a developer. All the chops, from WordPress and PHP to JavaScript. None of the ego. He’s always there when he says he’ll be, gets the work done on time, and keeps the drama level at a very impressive zero. Add a Welsh accent to top it all off. No notes! 🫶

Thanks for these amazing four years, Matt. 🌟

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18 Argyle Street
St. John's, NL

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