Terakeet

10/09/2026

We’re proud to celebrate our team members who had major milestone anniversaries in September!

Thank you for bringing your expertise, dedication, and leadership to Terakeet year after year.

Help us celebrate them in the comments below!

10/07/2026

Fall is off to a great start with these fantastic new additions to the Terakeet team! 🍂✨

Over the past few weeks, we’ve welcomed incredible talent across digital communications, IT and info security, client success, strategic copywriting, and brand activation. Each brings a unique set of skills and a commitment to high standards that elevate the work we deliver for our clients every day.

Join us in giving a warm welcome to our newest team members!

10/05/2026

We are incredibly proud of the employees who lead our Cause for the Cuse team, and honored to partner with Syracuse City Schools to support educational opportunities and necessary resources for students. Learn more about our partnership here: https://terakeet.com/blog/terakeets-cause-for-the-cuse-commits-40000-to-syracuse-city-schools/

This school year, Terakeet's Cause for the Cuse will be donating a total of $10,000 to four schools in the SCSD – working with each school's leadership to determine how the donation can best support. At Brighton Academy, Cause for the Cuse contributed a significant donation to support the school’s Back to School BBQ; they are also sponsoring the school’s clothing closet, purchasing items that are often overlooked – such as undergarments, socks, and belts.

“Working with Cause for the Cuse has been great,” Brighton Academy Principal Peter Neeves shared. “Their representatives visited the school, took a tour of the building and helped brainstorm the highest leverage ways to use their funding to benefit all of our students and families. We look forward to seeing all of the great ways we can support our students with their assistance!”

10/01/2026

At Terakeet, we're always ready to answer the most pressing visibility questions for leading brands. In the AI space, leaders want to know how to get cited by AI Overviews and other platforms. We've got your answer plus the expertise to get it done. For more, visit: https://bit.ly/3T3t4va

09/28/2026

Syracuse is our home — and investing in its future means investing in its students. 💚

Through , we’ve committed $40,000 to four schools within the Syracuse City School District (SCSD), supporting programs related to food insecurity and school-specific needs. Our employees are building relationships with each school to understand and meet their unique needs, and finding opportunities for volunteer support throughout the year.

Pamela J. Odom, Superintendent of the Syracuse City School District shared: “We are grateful to Terakeet and Cause for the Cuse for not only investing in our schools, but for taking the time to understand their individual needs and building relationships that extend beyond financial support.”

Learn more about our partnership with SCSD: https://bit.ly/46P84LU

Terakeet announced its employee-run nonprofit Cause For The Cuse has partnered with four Syracuse schools to support student needs.

09/25/2026

We’re celebrating 25 years of Terakeet! 💚

What started as a small team in Syracuse has grown, evolved, and reinvented itself many times over, and none of it would have been possible without the incredible employees, clients, and partners who have been part of our journey.

As we celebrate 25 years, we’re grateful for everyone who helped shape Terakeet into what it is today — and excited for what we’ll build together next.

Take a look back at 25 years of milestones, memories, and moments on the Terakeet Careers blog: https://careers.terakeet.com/blog/terakeet-celebrates-25-years/

Terakeet's team takes a look back at 25 years of the business, reviewing decades of transformation, learnings, and fond memories.

09/24/2026

Rule #1 for thriving at Terakeet: Don't wait for permission to make an impact. Pat Lane’s top advice for new team members is to dive right in. So if you're considering a new place to build your career and want the room to push your expertise and tinker with unique solutions, then you could be a good fit for our team.

09/23/2026

Zero-click search is creating a measurement problem for brands. More of the customer journey now happens before someone ever reaches a brand’s website.

People can discover a company, form an opinion, compare options, and make a decision without even visiting a single brand website. The traffic losses are being felt, but what does it indicate?

It’s a difficult question that has brand leaders scratching their heads: Are we actually gaining customers, losing them, or simply losing visibility into the journey?

Our POV is that regardless of the metric, the answer starts with the part of your digital footprint you can control.

Brands need to:
-Build out a strong constellation of owned and managed assets
-Connect those assets so they reinforce a consistent brand narrative
-Measure how the broader ecosystem performs over time, not just what happens on the corporate website

Traffic still matters. But in a zero-click environment, it is now a broken compass for brand performance.

Start with what you can control and influence. That’s step one.

09/22/2026

High-stakes, complex work is a lot easier when you know you never have to go it alone. Pat talks about why the hard work is worth it—because when tough challenges arise, the mindset is always "we will figure this out together."

09/21/2026

Sr. Marketing Manager Pat Lane shares what excites him most about building his career here: leveraging custom AI tools and data engineering to drive thought leadership and brand trust. To learn more about his and other boomerang's experience returning to Terakeet head to our blog!