Terakeet

09/04/2026

When you leave a company, you realize what you can't get anywhere else: the people. For Pat, coming back wasn't about a single "aha" moment—it was about returning to a team of sharp, creative minds he knew he loved working with.

For more about his experience, head to the blog for his and other boomerang's full story.

09/03/2026

The job of managing reputation has fundamentally changed.

In his latest column for Entrepreneur, Terakeet CEO & Co-Founder Mac Cummings explores why leaders need to think beyond traditional reputation management and take greater ownership of their digital presence.

“We have to ruthlessly expand and take absolute ownership of our digital footprints today, trading next quarter’s obsession for a long-term outlook. Why? To hardwire brand resilience into our DNA long before the next inevitable crisis hits.”

Read the full article:

AI now shapes your brand's impression to stakeholders. If you aren't actively influencing the narrative, someone else already is.

09/02/2026

Since 2024, we've been proud to support the Museum of Science & Technology - MOST's Science Learning Partnership through Cause for the Cuse — our employee-led nonprofit powered by an incredible group of Terakeet team members who give their time and energy to creating opportunities for local students.

Thank you to the MOST for your incredible impact in these students' lives, and to our Cause For The Cuse team for helping make this work possible. 🧡

Learn more about our partnership here: https://bit.ly/4i4z7d3

Terakeet is a leading reputation management company that helps some of the world’s largest Fortune 500 enterprises monitor and safeguard their brand sentiment online. Founded and headquartered in Syracuse, NY, […]

09/02/2026

Big shoutout to Sr. Client Success Manager Patrick on his recent feature in Built In!

In the piece, "How Top Tech Companies Build Collaborative Customer-Facing Teams," Patrick shares how cross-functional teamwork, open communication, and trust are the keys to solving complex client challenges at Terakeet.

Check out the article here to read his full Q&A: https://bit.ly/4wZ1Qn6

08/28/2026

“Without a plan in place, a one-off event can shape how your brand and its executives are perceived long after the crisis passes.”

In an article for MarTech, Sr. Director of Strategic Solutions Bill Pinkel shares how brands can prepare for reputational threats, respond when they arise, and strengthen their digital presence to reduce their long-term impact.

Read more on building a reputation that can withstand a crisis: https://bit.ly/4xJXjXf

A reputation crisis can shape how your brand appears in search and AI for years. Learn how to contain the damage and build digital resilience.

08/28/2026

August is here, and so is another month worth celebrating! 🎉

Help us give a big shoutout to our incredible team members celebrating work anniversaries milestones this month. Thank you for your hard work, dedication, and everything you bring to Terakeet every day.

Drop a comment below to send your congratulations to the team!

08/26/2026

A crisis is not over just because the headlines changed.

AI search ends the time aspect of reputational incidents. It draws from a brand’s entire digital record, which means damaging narratives can resurface long after the news cycle moves on. It can happen at any moment.

Our latest article explains why modern crisis management requires two phases: managing the immediate response and building the long-term narrative across search and AI.

Read more: https://bit.ly/4hGmB3f

Brands are facing big changes in crisis management driven by generative AI. Learn what's different, what to watch for, and how to approach crises in the AI era.

08/25/2026

Unfavorable news doesn’t stay confined to headlines. It shapes and reshapes what appears in search engines and what AI platforms say about a brand. All this occurs at a rapid pace and can destroy hard-won reputations in minutes.

See how Terakeet helped a global entertainment company reclaim its narrative, doubling favorable founder visibility, achieving 77% AI response ownership, and reducing negative news clearance to 48 hours.

Read the full case study: https://www.reputationmanagement.com/case-studies/entertainment-brand-wins/

A global entertainment company watched unfavorable news cycles spiral into manipulated narratives across search and AI. Major media sources were effectively rewriting the story of the founder, CEO, and brand. Terakeet acted to take the narrative back. The positive impact earned Terakeet recognition....

08/24/2026

Bringing our Summer in the City series over to Charlotte, NC

From Lake Norman mornings to evening patio weather in South End, our Charlotte team sure knows how to do summer right.

08/21/2026

The most expensive reputation management strategy is waiting too long.

Many organizations don’t think about reputation management until they are facing negative headlines, declining trust, or unwanted search results. By then the damage is done.

A reactive reputation approach wastes time, resources, and cannot mitigate long-term damage. Instead, focus on starting now to proactively build a strong digital presence so your brand’s prepared.

The question isn’t whether a damaged reputation will impact your business — it’s whether you’ll proactively manage brand risk or scramble to react once it’s too late.