05/01/2026
This is exactly why I started Soul Good.
What began as a search for something simple and safe…
has turned into moments like this.
Reading this honestly stopped me in my tracks.
Thank you for coming back year after year — it means more than I can say.
And for everyone who has discovered us the same way…
I’m so glad you found us.
🤍
At this point, I don’t go to VegFest… I go to find this caramel. 😅
This is me with SoulGood Confections—and yes, I hunt down this booth every single year.
What started as a quick sample turned into a full-blown tradition.
Because these aren’t just vegan caramels—they’re hands down some of the best caramels I’ve ever had. Rich, soft, buttery (without the butter), melt-in-your-mouth, and actually feel like a real treat—not a substitute.
Like… if you handed this to someone without saying a word, they wouldn’t question it. They’d just keep eating.
Kimberly, the founder, started this company because she couldn’t find sweets that were safe for people with allergies and still felt indulgent. So she made her own—using simple, organic, coconut-based ingredients and skipping dairy, soy, and the usual additives.
And somehow made it taste like this.
No weird aftertaste. No chalky texture. No “this is good for being vegan.”
Just… ridiculously good caramel.
If you ever see SoulGood Confections at an event—go find her booth. Immediately. I’m not even being subtle about it. 😅
This is what I love about VegFest—
you discover small businesses that are doing one thing and absolutely nailing it.
Also, for the record… I’ve bought these for the past three years, and yes, I’ll be buying them again. No regrets. 😌
If you went, what was your best find this year?