Fueled by Flour

Fueled by Flour Im Lex! The CEO & baker of Fueled by Flour an Oceanside cake studio built for the girls who value flavor & flair. Visit fueledbyflour.com to order today Hey!

Through cake & community-led experiences, we celebrate baking as culture & celebration as a lifestyle. I'm Lex
I started baking when I was a teenager. Just me, a hand mixer, and a lot of trial and error in the kitchen. What began as a creative outlet slowly became something deeper: a way to bring joy, express myself, and connect with others. For a long time, I dreamed about turning that passion in

to something real, but fear and self-doubt held me back. In 2023, after years of praying, second-guessing, and finally deciding to bet on myself, I launched Fueled by Flour. With God’s guidance and a whole lot of courage, I turned my love for cake into a business rooted in celebration, creativity, and community. What started as custom cupcakes for family and friends has grown into a brand that blends flavor, flair, and purpose, serving up party-ready desserts, hot girl baker merch, and digital products for fellow creatives. Fueled by Flour isn’t just my business. It’s my love letter to joy, and a reminder that everyday moments are worth celebrating.

06/24/2026

I'm just going to say it:
I think Positions was a victim of bad timing

Everyone was expecting another thank u, next moment, another breakup anthem.
Instead, Ariana gave us something softer. Something smoother.
And I think a lot of people overlooked how good it actually was because of that.

So for Episode 2 of Eras of Ari, I turned my favorite Ariana album into a cake.
Simple. Clean. A little understated.
Which honestly feels very Positions.

Now let's settle the important question:
What's the most underrated song on the album?
Because if I see Main Thing getting the recognition it deserves, I'll sleep better tonight 🙂‍↕️🙂‍↕️🙂‍↕️

06/15/2026

New series unlocked 🎂✨

Welcome to Eras of Ari.

The concept is simple:
I'm decorating a cake inspired by every Ariana Grande album and sharing my completely unqualified opinions along the way.

We're starting with Eternal Sunshine.

And while I loved a lot of the individual songs, I'm still not sure where the album ranks for me overall.

But trying to translate that feeling into a cake ended up being a fun creative challenge.

Lots of texture.
A moodier color palette.
A few techniques I've never tried before.

Now be honest:

👇 What's your favorite Ariana album, and why?

06/08/2026

I created this merch because I couldn't find baker products that felt like me 🎀💖

Everything was either super generic...
or looked like it belonged in my grandma's house

Meanwhile I wanted something that felt:
✨ cute
✨ feminine
✨ relatable to hot girl baking culture

So I made it.

From "Hot Girls Bake" to "Carb Dealer" and everything in between, every design was created with bakers in mind.

And because it's our 3rd birthday and everyone deserves a little treat sometimes, the entire collection is currently 30% OFF.

No code. No catch.

Just a good excuse to finally grab the tumbler or sticker you've been thinking about.

💕 Tap the link in bio to shop the sale.

THREE YEARS?!?! 🥹🎂✨Three years of cakes, cupcakes, late-night decorating sessions, happy tears, birthday celebrations, w...
06/01/2026

THREE YEARS?!?! 🥹🎂✨

Three years of cakes, cupcakes, late-night decorating sessions, happy tears, birthday celebrations, wedding desserts, and getting to be a small part of some of your biggest moments.

So to celebrate Fueled by Flour turning 3, I'm giving back to the people who made all of this possible 💕

🎉 3 local winners will each receive a FREE Signature Tasting Box featuring:
🎊 Confetti
🍫 Chocolate
🍓 Strawberry
❤️ Red Velvet
☕ Espresso
🤎 Churro

HOW TO ENTER:
✨ Follow
✨ Like this post
✨ Tag 3 friends (every tag counts as an additional entry)
✨ Share to your story and tag me for bonus entries

📍 Oceanside pickup

Thank you for supporting my dream, cheering me on, sharing my work, ordering desserts, and helping Fueled by Flour reach this milestone. It truly means more than you know.

💕 Giveaway ends June 30th
💕 Winners announced July 4th

Tag your cake-loving bestie below ⬇️

05/22/2026

It's just the little things 🎀😌

05/20/2026

My mixer has a phd is psychology at this point

Address

Oceanside, CA
92054

Opening Hours

Friday 7am - 7pm
Saturday 7am - 7pm
Sunday 7am - 7pm

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