butter + sugar

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butter + sugar

We’ve been baking gluten-free since 2010 when our son was diagnosed with Celiac. Share + Enjoy!

"Good for gluten-free” has never been good enough— our products are handcrafted to be safe for Celiac and delicious for all.

06/08/2026

Day One of is in the books! It was a great day full of connections and learning... and lots and lots of cookies. 😋 Going to sleep now and already getting excited for Day 2!

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Butter + Sugar: gluten-free treats for everyone

06/07/2026

Welcome attendees!

Stop by Butter + Sugar's booth in the New Exhibitor Pavilion (Booth 4240) to pick up a super-sweet tote bag! And, bonus, there are three delicious cookies inside! 😋😋😋

See you soon!

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Butter + Sugar: gluten-free treats for everyone

06/06/2026

Nearly there!

Today was a lot of making a mess first and then turning that mess into magic. 🔥🔥🔥

Can't wait to officially launch Butter + Sugar tomorrow at !!!

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Butter + Sugar: gluten-free treats for everyone

06/05/2026

Aprons and sell sheets packed? ✅

All systems are go.

starts in 2 days and we can't wait. Of course, we are eager to share Butter + Sugar with everyone there, but we're also really looking forward to meeting folks and learning from other CPG brands. We're young, scrappy, and ready to soak it all up!

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Butter + Sugar: gluten-free treats for everyone

06/04/2026

What exactly is this "IDDBA" of which you speak?

Only the largest tradeshow in North America for grocery store bakery, deli, and dairy buyers -- the people who decide what is in YOUR store.

Watch this next episode of Joy on a Mission to find out more about the show and what Butter + Sugar is doing there.

06/03/2026

Snapped this one quick before boxing it up to ship to .

We are thrilled to be a part of What's In Store Live and the New Product Showcase at the tradeshow. Amazing design work by 😍

Going to the show? Stop by our booth (4240) to try all 3 of our delicious cookies!

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Butter + Sugar: gluten-free treats for everyone

06/02/2026

Sneak peek at our new packaging! 👀 (Pardon the shaky camera work... I was too excited!) 😳

Making its official debut on Sunday at , we can't wait to show it off June 7-9. And, we hope the rest of you will be able to see it in your grocery bakery soon. 🤞

We are SO proud of our . This packaging perfectly represents our brand and our belief that being gluten-free should never mean having to compromise on the fun or joy of a delicious cookie.

Butter + Sugar makes life a party and everyone's invited.

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Butter + Sugar: gluten-free treats for everyone

06/01/2026

Questions, questions, and more questions. This is for real my mind right now.

Any other founders out there know what I'm talking about? I know, I know, trust the process... I'm trying! But, let's just get to the already!!!

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Butter + Sugar: gluten-free treats for everyone

05/31/2026

Here we come!

If you're headed to IDDBA, please stop by our booth (4240) in the New Exhibitor Pavilion! We can't wait to share our cookies with you! Fresh gluten-free cookies for the bakery! Incredibly giftable, delicious, and always ready to celebrate YOU! 🎉🍪😋

SEE YOU AT IDDBA!

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Butter + Sugar: gluten-free treats for everyone

05/29/2026

Pretty apropos that I discovered that my car has an ice cream pint holder today. 😉

🎓🎓🎓Congratulations to my son and the entire High School Class of 2026!

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Butter + Sugar: gluten-free (graduation) treats for everyone

05/23/2026

High school graduation is coming right up in our house 🎓🎉🎓 and I need to make a cake to celebrate. Help me pick which cake! These are all gluten-y cakes, but I think I can degluten them 🤞 Oh, and in case you can't tell, whichever cake wins, it has to be heavy on the chocolate. 🍫🤤

A) Dorie Greenspan's Lisbon Chocolate Cake
B) Ruth Reichl's Giant Chocolate Cake
C) My Messy Kitchen's Hostess Sheet Cake

A, B, or C???

reichl

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Butter + Sugar: gluten-free treats for everyone

05/22/2026

Finally! Part 2 of the most recent episode. Reminder-- this is the series where we share our journey from a small cottage food business to a national CPG (consumer packaged goods) brand.

In our last episode, I shared why we're choosing to launch with *just* cookies rather than maybe a cookie and a brownie. (We know many of you love our rich chocolate brownies.)

In this brief episode, I explain WHY we chose to launch with these three specific cookies-- the Mega, Granola Crunch, & Unicorn. Don't know much about these cookies? Look back through recent posts and reels for glamour shots and descriptions... these cookies are 🔥🔥🔥

Have you tried our cookies? Which of these three is your favorite? Haven't tried them yet? Which one do you most want to taste? Tell us!!

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Butter + Sugar: gluten-free treats for everyone

05/21/2026

New business cards got me feeling like a real adult. 😊

Love the way these turned out! The colors. The fonts. Huge thank you to for AMAZING work. Can't wait to show off the rest of their designs.

Now, I need to get to a networking event and network these beauties like crazy.

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Butter + Sugar: gluten-free treats for everyone

05/20/2026

Ladies & Gentleman, please give a big welcome to Butter + Sugar's cookie lineup! 👏👏🍪🍪😋😋

We are so excited to bring these three delicious cookies to market and we can't wait to introduce them to bakery buyers at the upcoming show in Orlando next month!!

Oversized. Crunchy & chewy. Fresh at your grocery? Yes, please!

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Butter + Sugar: gluten-free treats for everyone

05/18/2026

I am not knocking any of the brands creating delicious shelf-stable cookies. There is a time and a place for a box of cookies.

Buuuut... there's ALSO a time and a place for freshly-baked, giftable, premium, crave-worthy, oversized ... and Where. Are. They?!! I went to two different Whole Foods this weekend specifically looking for fresh gluten-free cookies. Nothing...
.. And, this is where Butter + Sugar comes in! We believe there is a place for gluten-free cookies in the grocery store bakery. We don't think you should have to compromise on freshness when you want a gluten-free cookie.

We want to make life a party and everyone is invited!

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Butter + Sugar: gluten-free treats for everyone

05/17/2026

Leave it to me to add one more challenge to an already over-packed few weeks. Sure, you're relaunching your brand at a national tradeshow and sure, your first-born is graduating high school all within two weeks.... why not add running your first half-marathon to the mix?!? 👟🥈

Glad I can I say I did it... definitely don't feel like I have to do it again! But, super rewarding to do this with my son. ♥️

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Butter + Sugar: gluten-free treats for everyone

05/16/2026

This is what is taking over my days, nights, & dreams lately.

Over 1000 participants and Butter + Sugar is one of them. We're staking out our 10'x10' booth in the New Exhibitor Pavilion and looking forward to introducing bakery buyers to the deliciousness that is Butter + Sugar.

Imagine a GF freshly-baked box of cookies in the bakery section of your grocery! No more runs to the dedicated gf bakery before your next celebration-- grab your oversized gourmet gift-worthy and the rest of your groceries in one place. Dreams can come true.

See you at !!

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Butter + Sugar: gluten-free treats for everyone

05/14/2026

And, the last installment in our Cookie Series... The Mega Cookie!!!

This cookie is my Hero Cookie. It has everything I want in a cookie AND MORE!

2 kinds of chocolate chips, toffee bits, crunchy + chewy, a sprinkling of sea salt, oversized, AND

The Mega Cookie knows it's a little extra and all that all at the same time. It doesn't apologize for being what it is. It's a lot and it doesn't just know it. It CELEBRATES it!

And it's 100% the cookie for you ♥️
Share this reel with someone who is mega! Then, enjoy a Butter + Sugar Mega Cookie with them, too!

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Butter + Sugar: gluten-free treats for everyone

05/13/2026

Check out our new look!!!
I love it SO much.
Like SOOOOOO much.

♥️

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Butter + Sugar: Gluten-free treats for everyone

05/12/2026

On the road again. Back in Georgetown & Austin TX for round two of baking with our co-man. This is a fun one as we test all three of our cookies at scale. 350lbs of dough for each cookie. That's a lot of cookie!!

These are the cookies we plan to bring with us to in Orlando for the big relaunch of Butter + Sugar next month!

So many delicious are going to come out of the oven tomorrow. 🍪😋🍪😋🍪😋🍪

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Butter + Sugar: gluten-free treats for everyone

05/10/2026

This one goes out to all the dedicated moms and mom-figures who will always grill the waiter about gluten, cross-contamination, and ARE THE FRIES SAFE OR NOT?!?? just so their Celiac kids can enjoy a meal out with friends and family.

I see you. I am you, too.
Anything for our kids ❤️

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Butter + Sugar: gluten-free treats for everyone

05/09/2026

We've got some travel coming up and it got me thinking about how travel is different when you're . Our packing lists don't stop at clothes... there are always snacks and back-up snacks to pack!

I don't even think you really are gluten-free if you don't have at least 5 GF snacks in your carry-on and/or suitcase. Amiright???

This photo is from a 2 week trip we took ages ago to Thailand and Japan. We had A LOT of food in our suitcases and even ordered some treats on AmazonJapan to our Air BnB in Kyoto.

The last thing you want is to get glutened on vacation and since some destinations are better than others for GF eats, it's just better to be prepared. I hate being sick and I hate being hungry. Packing my own snacks for me and the family just makes sense. Better to be prepared and come home with leftover food...

What about you? How much extra food do you or don't you pack when traveling GF?

05/08/2026

Why cookies? Not usually a question I ask myself. Usually, I'm like "Why not ANOTHER cookie?" 😉

But, for real, here's the next installment of our series where we share our small baking company's journey into the CPG marketplace. We are scaling our passion business into grocery store bakeries nationwide and we thought it's a journey that would be interesting to share.

In this segment, I talk about why we have chosen to launch with cookies. (I know you love our Snickerdoodle Bars, too!) Stay tuned for the follow-up where I will talk about how we landed on the Mega Cookie, the Granola Crunch Cookie, and the Unicorn Cookie as the first cookies set for scaled production and distribution.

We are less than a month away from our big debut at the International Deli Dairy and Bakery tradeshow in Orlando ( ). Busy, but excited. Thank you for all the support!!

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Butter + Sugar: gluten-free treats for everyone

05/07/2026

May is !

I've seen so many great infographics about Celiac so far this month, but these slides from do a great job of conveying the basic and most important facts about Celiac Disease.

The more you know! 🌠

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butter + sugar: gluten-free treats for everyone

05/06/2026

Tell me how exactly I'm supposed to focus on cookie spreadsheets when this cuteness is going on in my backyard!

Baby foxes wrassling.

I mean, C'MON!!!

Do you think they like cookies? 😉

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butter + sugar: gluten-free treats for everyone

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New York, NY

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+19177496847

Website

http://butterandsugar.com/

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