10/15/2026
Wow! Another year at Peak 43, and it was just as awesome as the previous two! Being in a room with other growing Idaho companies was inspiring.
We’re pretty proud of our consistent growth these past few years.
Ranking:
36th in 2024
28th in 2025
& 30th this year!
Behind those rankings is a family business that went from almost closing its doors in 2009 to where we are today. It has taken a lot of sacrifice. A lot of tears. A lot of devotion. And a stubborn “we’re not giving up” attitude.
We don’t have investors. We aren’t part of a bigger company. We’ve bootstrapped our growth, pouring what we earn back into the business and building it one step at a time.
Along the way, we’ve built an awesome team. We do our best to treat them the way we would want to be treated. When it hits the fan, we’re on the production floor beside them, figuring it out together. Or we’re out in the stores, doing what needs to be done. This company means so much to our family, and we wear its heritage on our sleeves.
Sometimes, when we’re in the thick of it and just trying to get through the day, we forget to stop and look at what we’ve built: a third-generation family business, started in 1955 by the most humble man we’ve ever known, still thriving and growing today.
We wonder if Guelo Pancho ever imagined his name would be so well known throughout Idaho, Eastern Oregon, and Eastern Washington. We sure hope we’re making him proud. ❤️
Thank you for being on this ride with us.
We have news…because we have more coming!
P.S. Keep an eye out at WinCo Foods soon for our new Corn/Flour Heritage Blend tortillas!
