01/11/2026
# PRESS RELEASE
**FOR IMMEDIATE RELEASE**
LLW W**ES OFFICIALLY LAUNCHES, CELEBRATING THE SPIRIT, FLAVOURS AND CREATIVITY OF THE CARIBBEAN
**Trinidad and Tobago — Sunday, 1 November 2026**
LLW W**es officially celebrated its highly anticipated launch on Saturday, 31 October 2026, marking an exciting milestone for the locally developed w**e brand and its Founder, W**emaker and Creative Director, Luke Lashley, B.A.
Held under the theme **“Taste the Spirit of the Caribbean,”** the launch brought together family, friends, business associates, supporters, invited guests and members of the community to celebrate the vision, creativity and entrepreneurial journey behind LLW W**es.
The occasion was more than a product launch; it was a celebration of Caribbean identity, local innovation, entrepreneurship and the possibilities that exist within Trinidad and Tobago's agro-processing and creative industries.
LLW W**es is built on a passion for transforming locally inspired fruits, flowers, herbs and traditional Caribbean flavours into distinctive w**e experiences. The brand seeks to showcase the richness of Caribbean culture through innovative w**emaking while contributing to the development and recognition of locally crafted products.
For Founder Luke Lashley B.A., the launch represents an important chapter in a journey that began with inspiration from his grandmother, Elma Henry, in 1998.
Speaking on the significance of the occasion, Lashley expressed his gratitude:
"Yesterday was more than the official launch of LLW W**es; it was a moment of gratitude, reflection and celebration. What started as an inspiration and a passion for w**emaking has grown into a vision that I am proud to share with Trinidad and Tobago and, eventually, the wider world.
Seeing so many people come together to support this milestone was truly heartwarming. Every encouraging word, every smile, every purchase and every expression of support reminded me why I started this journey. This is only the beginning."
A HEARTFELT THANK YOU
First and foremost, LLW W**es gives thanks to Father God for His grace, strength and guidance in bringing this milestone to fruition, particularly despite the challenges and unexpected setbacks encountered along the way.
LLW W**es extends its sincere appreciation to everyone who attended the official launch and helped make the occasion such a memorable success.
Special appreciation is extended to Alliance Française Trinidad and Tobago providing the space for this important milestone.
A heartfelt thank-you goes to Gregory, my barber from Prestige Cuts Barber Salon, for ensuring I was looking my best, Pat & Max Limited for the backdrop print, to Jonesy for helping me secure the perfect outfit for the occasion and my Content Creation Team for capturing this special occasion.
I am also deeply grateful to the individuals who stepped forward to assist with the setup, last-minute preparations and arrangements for the food and accompaniments served alongside the w**es. Your willingness to lend a helping hand made a meaningful difference.
Special thanks are also extended to those who could not attend but took the time to send messages, make telephone calls, share congratulations, offer encouragement and express their support from afar.
Your presence, whether physical or through your thoughtful gestures, did not go unnoticed. Every contribution, word of encouragement and expression of goodwill is genuinely appreciated.
The company also acknowledges everyone who contributed to the planning, preparation, coordination and ex*****on of the event. Your time, effort and support helped bring this vision to life.
LOOKING AHEAD
With the official launch now behind us, LLW W**es looks forward to an exciting new chapter of growth, innovation and expansion.
The brand remains committed to developing distinctive Caribbean-inspired w**es, strengthening its presence in the local market, building strategic partnerships and exploring opportunities for regional and international distribution.
Through its philosophy:
“Rooted in Caribbean Culture. Crafted for the World.”
And its invitation to the world to “Taste the Spirit of the Caribbean,” LLW W**es hopes to demonstrate that locally crafted products can tell powerful stories, create economic opportunities and earn recognition on the international stage.
The journey continues, and this launch is just the beginning.
ABOUT LLW W**ES
LLW W**es is a Trinidad and Tobago-based w**e brand operating under LLW Holdings Ltd, specialising in the development of innovative, locally inspired w**es featuring fruits, flowers, herbs and distinctive Caribbean flavours.
Some flavors w**es that were on the highlights at the Launch were:
* Sorrel Spark
* Cumber Mint
* Jamun
* Island Bloom
The brand is committed to celebrating Caribbean culture through creativity, agro-processing and locally crafted experiences.
MEDIA CONTACT
Luke Lashley, B.A.
Founder | W**emaker | Creative Director
LLW Holdings Ltd
Brand: LLW W**es
Trinidad and Tobago
WhatsApp: 725-W**E
(868) 725-9463
Tagline: Taste the Spirt of the Caribbean |
Rooted in Caribbean Culture. Crafted for the World.
TTT Live Online CCN TV6: Trinidad and Tobago T&T Guardian
