08/08/2026
We don’t make cakes. We create emotions. ❤️
Three years ago, I knew absolutely nothing about cakes.
I was an IT developer at RBC, constantly thinking about systems, processes and one question: “What more can I build?” I used to look at the RBC app and wonder what else could possibly be solved when so many problems had already been solved.
Then one day, I helped my mother wash dishes after she made cakes.
I didn't bake. I didn't make sponges. I didn't know anything about cake decorating.
I simply started helping.
And I kept doing it—not for a month or two, but for almost two years.
While washing dishes, I started watching my mother decorate. I had always loved painting and colours, and slowly, I fell in love with the creativity of cakes.
But my engineering brain was still working.
I started asking: Why does this take so long? Can we make this faster? Can we create a better process? Can we do more without needing more people?
So we combined creativity with an engineering mindset and Agile principles. We experimented, failed, improved, standardized and built a process that simply couldn't be beaten.
Fast forward three years.
Today, we make 250+ cakes every month, with no employees and no outside help. We run two stores, doing everything ourselves.
And yes, we now make 10x what I used to make at RBC.
But the money was never the starting point.
It started with washing dishes.
It grew from watching my mother create.
And it became a business because we kept learning, improving and believing.
Because a cake isn't just flour, cream and decoration.
It's a birthday.
A wedding.
A milestone.
A surprise.
A memory.
That's why we don't make cakes. We create emotions.
And that's what makes our cakes Kinni.
If there's one thing this journey taught me:
Follow your dream. Build it with passion. Keep improving.
And sometimes, when you stop chasing money and start chasing what you love…
money follows you. ❤️
in