19/05/2026
Cupcakery by Emmie started in 2018, when Emmie was just 15 years old with a big love for baking and an even bigger imagination. What began as after-school baking in a small kitchen quickly became her favourite way to unwind, create, and share joy with the people around her.
At first, it was just simple cupcakes made for family, friends, and anyone who would take a bite. But every batch carried something special, a lot of heart, creativity, and the quiet dream that this could one day become something more.
Without even realising it, a passion slowly started turning into a purpose. Orders started growing, word spread, and what was once a hobby after school began shaping itself into a small business built on love, dedication, and countless hours of practice.
Cupcakery by Emmie is more than just cupcakes. It’s a story of growing up, learning through trial and error, and turning something simple into something meaningful. Every cupcake is still made with the same intention it had from the very beginning, to bring a little bit of happiness into someone’s day.
From a young girl baking after school to a growing cupcake brand in Pretoria, this journey has always been about one thing: sharing sweetness, one cupcake at a time.
