The Dough

The Dough Sourdough • Natural fermentation • Small-batch baking

Fresh loaves + beginner-friendly sourdough classes. Made with patience, passion, and simple ingredients.

28/05/2026

This loaf is speaking all 11 official languages 😭🇿🇦🍞
Freshly baked sourdough crackles just hit differently when the whole room sounds like a multilingual group chat at 6 a.m. 😭🔥
Every slice has subtitles, attitude, and a little bit of main-character energy.
One bite in, and suddenly the crust is giving motivational speeches in every accent imaginable 💀🍞
Honestly, this loaf has more personality than half the people online 😭
FoodTok LoafLife FunnyFood BreadTok ViralReels

🥖💛 Which one are you choosing? 💛🥖From focaccia to sourdough, every loaf at The Dough is slow fermented with time, care a...
19/05/2026

🥖💛 Which one are you choosing? 💛🥖

From focaccia to sourdough, every loaf at The Dough is slow fermented with time, care and flavour that develops naturally 🌿

We’ve got something for every mood:
🧄 soft and buttery garlic focaccia
🧂 simple and balanced Himalayan salt focaccia
🥖 bold garlic sourdough
🌶️ a little spicy jalapeño & feta sourdough
🌾 and a wholesome wholewheat classic

No shortcuts. No rush. Just proper slow-fermented bread the way it should be 💛

BraaiBread FreshBreadDaily

Happy Freedom Day, Mzansi 🇿🇦✨ Today we celebrate how far we’ve come a day that reminds us of unity, resilience and the ...
27/04/2026

Happy Freedom Day, Mzansi 🇿🇦✨

Today we celebrate how far we’ve come a day that reminds us of unity, resilience and the freedom to build, share and grow together.

Nothing says togetherness like a proper sourdough loaf golden, crusty and made to be shared. Whether you’re dipping it in soup, building the ultimate braai sarmie or just enjoying it with butter, today’s about the simple joys that bring us together.

From our oven to your table, celebrating freedom, flavour and a whole lot of lekker 🇿🇦

Order yours via DM or visit our website 🥖
Love, The Dough

26/04/2026

Joburg is getting freezing… like actually freezing 🥶

Which means one thing it’s bread o’clock.

Our sourdough is here for all the lekker winter vibes:

• Dunk it in a proper soup 🍲
• Toast it for a golden, crispy sarmie 🧀
• Or go full send with a sourdough bunny chow 👀

Warm, crusty and just proper lekker in this weather.

Message us or visit our website to order your loaf before it’s all gone 😉

What’s your go-to: soup dunk or sarmie?

SupportLocalSA

Big news! 🍞✨We’ve had so many requests for this, and we’ve been listening... We are officially now selling sliced loaves...
26/03/2026

Big news! 🍞✨
We’ve had so many requests for this, and we’ve been listening... We are officially now selling sliced loaves! 🔪🥖
You get the same artisanal quality and deep, slow-fermented flavor you love, just with a lot more convenience for your morning toast or sandwiches. 🥪😋
The Lowdown:
✅ Perfectly Sliced: Consistent, even slices every time.
✅ Zero Mess: No more crumbs all over your counter! 🧹
✅ Same Great Recipe: No changes to the traditional process you know and love. 🌟
You can now select the “Sliced” option on your favorite loaves when ordering online. 🛒📦
Thanks for all the feedback and for being such a huge part of our journey!

Transparency looks good on us. 🏷️We believe you should know exactly what goes into your daily bread. Our new labels now ...
24/03/2026

Transparency looks good on us. 🏷️
We believe you should know exactly what goes into your daily bread. Our new labels now proudly list every ingredient and identify your favorite loaf at a glance.
No secrets, just flour, water, starter, and salt.

KnowYourFood GautengEats

"Wait, do you guys take card?" — The answer is finally YES! 🎉We’ve officially joined the Yoco family to keep things movi...
19/03/2026

"Wait, do you guys take card?" — The answer is finally YES! 🎉

We’ve officially joined the Yoco family to keep things moving quickly when we get busy. Whether you’re a "tap and go" person or prefer sticking to Cash and EFT, we’ve got you covered.

Leveling up, one loaf at a time. 📈🥖

Nothing beats the smell of fresh, artisan sourdough except maybe knowing it was baked with love right here in our kitche...
06/03/2026

Nothing beats the smell of fresh, artisan sourdough except maybe knowing it was baked with love right here in our kitchen. 🥖✨
Erin’s been busy behind the scenes, and these beauties are officially wrapped, labeled, and ready for their new homes. There is something so special about a loaf that’s been handcrafted from scratch, and we can’t wait for you to take that first crunchy bite!
The Details
• Baker: Hand-crafted by Erin.
• The Goods: 100% authentic sourdough.
• Where to find us: www.thedough.co.za
Ready to grab yours? Head over to our site to see what’s fresh in the oven this week!

New Stockist alert .parkview 🚨We’ll be sending a few fresh loaves every morning to The perfect cup for when you’re on th...
02/03/2026

New Stockist alert .parkview 🚨

We’ll be sending a few fresh loaves every morning to The perfect cup for when you’re on the go and want one of our loaves plus a fresh hot cup of coffee 🙌🍞

From 2.5kg to THIS! 🍞🚀We started with just one single bag of flour and a big dream. Now? Our cooling racks are looking l...
25/02/2026

From 2.5kg to THIS! 🍞🚀

We started with just one single bag of flour and a big dream. Now? Our cooling racks are looking like a literal carb heaven! 😍✨

The support has been absolutely wild! 🌪️ We’re growing faster than a well-fed starter, and we are vibrating with gratitude for every single one of you who has joined The Dough family. 🇿🇦🥖
We aren’t just baking bread; we’re building a community, one golden crunch at a time. Thank you for making us rise! 📈🥯❤️
Get your fix at www.thedough.co.za 🛒🔥

Address

Johannesburg
2196

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 15:00

Telephone

+27796928970

Website

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