13/08/2026
“Our CEO drives past here.”
You have to admire the honesty.
Mamela Media is proud to award Chery South Africa a Magic Moment Award for its brilliantly self-aware “Our CEO drives past here” campaign.
A classic corporate in-joke, turned into a smart mass-market message with a seamless link to Chery Hybrid efficiency.
Clever, relevant and impossible for passing motorists not to notice.
That’s a Magic Moment. ✨