Sugar

Welcome to the social home of sugar* - we're in the business of connecting women to brands that matter. www.tastesugar.com

sugar* (formerly Connect3Digital) is a team of award-winning marketers that bring breakthrough ideas, ex*****on and results to our clients. We bring a specialty in knowing what makes women tick and drive their purchase decisions. We understand their world, what makes their life easier, smarter, more fulfilling and more entertaining. We are socially-driven, crafting brand stories and creating content and experiences that put brands in the center of women-to-women conversation.

12/05/2014

Fantastic.

It's not like Lego hasn't done great ads with girls over the years. In fact, it was ahead of its time. (Everyone has seen famous "What it is is beautiful" print ad from 1981 by now.) But lately, the brand has let toy rivals like GoldieBlox lead the way in messages of girl empowerment.

06/06/2014

And here they are...

Small businesses need an edge when it comes to marketing. Learn how to Pop Your Brand with Promoted Pinterest Pins and tap into successful marketing.

12/07/2013

Just plain fun.

Let's get something out of the way first: Oreo cookie balls are not an actual Oreo product. They are, according to the Internet, a homemade delicacy involving crushed Oreos that are mixed with cream cheese, rolled into balls and dipped in chocolate.

11/21/2013

Excellent.

Kanye West insults Zappos and the retailer's response is priceless.

09/05/2013

This is a great article.

Over the past few months it seems like I keep having the same conversation over and over again with friends in dozens of agencies around London, it...

08/29/2013

There is are so many lessons to learn from 'Breaking Bad'. Here are some business related gems.

Breaking Bad might be the story of one man’s moral decay, but that man is also running a business.

08/26/2013

Good ideas to start your day.

The first few hours of the work day can have a significant effect on your level of productivity over the following eight—so it’s important you have a morning routine that sets you up for success. Here are 16 things you should do at the start of every work day.

08/13/2013

Nice.

Facebook has integrated OpenTable's restaurant booking service into its mobile app. Additionally, the social behemoth has forged an agreement with digital entertainment firm Rovi to let on-the-go users find listings such as TV programs and movies. So, Facebook's mobile app could be a better date-nig...

08/12/2013

Great article for those who know what a great idea can do for business.

Why the billable hour no longer makes economic sense.

08/02/2013

Wow. I love the quote "Lazy, but genius."

All new from McDonald's: the McCloseUp. The chain is taking fast-food p**n to new heights with a series of print ads from TBWA Paris that consist entirely of intimately photographed classic menu items (or at least, prop food dressed up as, for example, the ideal Big Mac).

07/31/2013

The latest site we completed for Imagine Academy for Autism. A simple site but major impact for the school.

Imagine Academy for Autism is a unique autism school that offers unique programs used to assess and develop individualized programming for children with Autism Spectrum Disorders (ASD) and other developmental challenges. Find out more about our autism school today.

07/30/2013

It's not new news but it IS what's wrong with our industry today. I feel bad for the 130,000 people who will be struck with an even greater sense of lethargy after this all goes through. Competition sparks innovation and better work.

The advertising world’s biggest merger in history, assuming it gets by regulators, will create a long list of winners and losers. Here’s an early look at who’s likely to prosper and who won’t.

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http://www.sugarmktg.com/, http://www.tastesugar.com/

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