10/11/2026
Waterville Area Visitor Center Launched at Casey’s
Marketing specialist and author, Guy Kawasaki once said: “If you don’t toot your own horn, no one will hear the music.” Thanks to Casey’s, their Waterville store is going to help to play some “Waterville music”. A new “Waterville Area Visitor Center” has been established at the town’s Casey’s at 100 Highway 13 N.
The Waterville Chamber of Commerce in working with Ryan Vesey of Greater Mankato Growth looked at placer.ai data around the town. The research tool is able to look at traffic data from mobile devices. Based on the information, it was clear that the top spot for people coming into or leaving the area was the Casey’s on Highway 13. Therefore, Casey’s was a prime spot to try to reach people to tell them the “Waterville Story”- What is going on in town and where? Learning this, would the store be willing to partner with the Waterville Chamber to host a Visitor Center Kiosk at their location?
Gary Schott, Marketing Director for the Chamber, reached out to Casey’s Corporate Office. After having multiple positive interactions with corporate managers, Gary was directed to work out details for a center with District Manager, Sarah Casper. She was very open and enthusiastic about idea. In addition, local store manager Adam Jones pledged to support the effort.
On Tuesday, September 22, with the full support of the Casey’s management team, a Waterville Area Visitor Center kiosk was put in place with appropriate signage at the store. If you are a local business who markets to area visitors and are interested in being a part of the Visitor Center, please email [email protected]. Both chamber and non-chamber members can have materials displayed.
While Casey’s is one of the top convenience store chains in the nation, they recognize their rural community roots. In recognition of Casey’s willingness to partner with Waterville, Chamber Vice President, Brady Fisher, on behalf of the Chamber presented Sarah Casper with a “Businesses Celebrating Businesses Good News Megaphone Award”. Community members are encouraged to stop in the store to see the kiosk and thank store management for their cooperation.
Photos:
1. (Left to right) Waterville Chamber Vice President Brady Fisher and Casey’s District Manager Sarah Casper positions the new Waterville Area Visitor Center kiosk for business.
2. (Left to right) Casey’s District Manager Sarah Casper accepts the Waterville’s Businesses Celebrating Businesses Good News Megaphone Award from Chamber Vice President Brady Fisher.
3. The new “Visitor Center” banner offers another reason to stop into the Waterville Casey’s
