06/04/2022
La Alborada is the name of the neighborhood in which I grew up in Peru. We refer to my grandmas house as the “La casa la Alborada”. It was my grandma‘s home, her pride, the house where she raised her kids, her grandkids. My grandmother passed away in April of last year from Covid, and now the house is being sold due to the political situation and fear of losing all its value. Unfortunately, the realty market in Lima is in desperate need of housing for such a highly populated city, so developers are only looking for realty to build apartments. When the house gets sold it will be demolished and turned into a building that can house more than a single family. With that, they are taking the only place I consider a home in my country, the place where I have the most memories with my grandmother, the place where my mother was raised, where I was raised, the only physical memories I have of my grandma.
When my grandma passed, I really wanted to dedicate my business to her as a memory of her. I thought of names like Mama Isabel‘s, Nenita, because that’s what people called her. But none of those names seemed right. When I learned the house was being sold, the name “La Alborada” came to me, but I never actually knew what it meant, I just always used it and never questioned it. So I looked it up and is is defines as “daybreak”, “the peep of dawn”
“Aurora”, “Salida del sol” — a moment that all bakers share, a calm, quiet moment alone in your work, in your thoughts, in your passion.
It has been a tough year for myslef and my family. I have not dedicated myself to this passion as much as I would like to. Being a new mother, a wife, grieving, taking care of my mental health, physical health, and running my own business is a lot of work. And unfortunately this business has been put on the the back burner, but my passion is still there and I want to share it all with you, with my community. Your patience and loyalty has not gone unnoticed. Please continue to be patient with me as I maneuver through all these life obstacles. I will be back, full force, when I am ready and able to share what everyone deserves to experience. Thank you all.
