The Rustic Oven, LLC.

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The Rustic Oven, LLC. Born from the belief that good bread brings people together. Made with care- from our hands to your home. Shop local & online!

Every loaf begins with high-quality ingredients and ends with a product crafted for both comfort and connection.

10/12/2026

What a week! 🤍

From welcoming a new freezer to the retail space (hello, take & bake sourdough pizzas 🍕), to teaching a sold-out class at Titletown with our entire team, to wrapping up our THIRD season at the Shawano Farmers Market — our hearts are full.

Shawano, thank you for showing up week after week, year after year. We see you, and we’re so grateful for every early morning, every familiar face, and every person who chooses to shop local. Our farmers, crafters, and makers are such an important part of what makes a community special.

Market season may be over, but you can still shop our breads at our retail space and local stockists! As we head into the slower season, your support means more than you know. Keep showing up for your local businesses. 🤍

Much love,
Aspen & The Rustic Oven Team

10/01/2026

Happy Thursday, bread lovers! 🍂🥖 Your bread lineup is ready, and we’re gearing up for one HELL of an Oktoberfest weekend! 🍻

Here’s the rundown 👇🏼

🥖 Thursday + Friday: Open 8 AM–5 PM 🍂
Friday: 10 AM–2 PM 🎉
Saturday — OKTOBERFEST!

* Farmers Market: 8 AM–1 PM
* Main Street: 10 AM–3 PM — food trucks, vendors, and festivities galore!
* The Rustic Oven Retail Shop: OPEN 10 AM-2 PM with fresh bread + pastries!

Want to skip the Oktoberfest traffic? Swing by our retail shop! Park in the City Hall parking lot and pop in for your bread and pastries without dealing with the Main Street road closure. 🙌🏼

Three spots. Fresh bread. Plenty of Oktoberfest fun. Let’s make it a good one, Shawano! 🍻🥨

09/30/2026

☀️ GOOD MORNING FROM THE RUSTIC OVEN 🍞

We’re open 8–5 today with fresh artisan loaves on the shelf and our production kitchen in action! Sandwich loaves are VERY limited today, but don’t worry, more are coming tomorrow. 🤎 Wednesday–Friday is all about the bread, with pastries returning every Saturday!

A HUGE thank-you to everyone who came out for our soft opening Saturday and sold us OUT of pastries! 🥹 You’ve got us excited to get creative with pastries again!

📍 130 S. Main St., Shawano 🚗 Park in the City Hall public parking lot and look for our black awning with The Rustic Oven logo. Our entrance is around back, right next to Thornberry Cottage!

🕗 Wednesday–Friday: 8–5 🥐 Saturday: 10–2

Come say hi, grab a loaf, and watch the magic happen! 🤎

09/26/2026

WE’RE OPENING THE DOOR. FOR REAL THIS TIME. 🤎

Tomorrow morning, something I have dreamed about for years finally becomes real.

Our very own retail space is having its SOFT OPENING tomorrow, Saturday, September 26, from 10–2.

And this one feels BIG.

If you’ve been around for a while, you know our name has technically been on this building the whole time. But that door has always said “Employee & Delivery Entrance Only.”

Not anymore.

We completely reworked the awning, gave it a whole new color, added our logo, cleaned up the entrance and turned that little back door into YOUR entrance to The Rustic Oven.

We’re located on the back side of Main Street, in the same building as Thornberry Cottage, but with our own separate entrance. You can access us directly from Main Street through the back entrance, with the public City Hall parking lot conveniently located right beside us.

And inside?

The bread shelves are freshly stocked. 🥖
Pastries are proofing and getting ready for tomorrow morning’s bake.
A few bread accessories + pairings have officially made their way onto the shelves, with many more coming soon for the holidays.

Your bread essentials. One stop.

We even have ONE shirt left from our last drop, with 20 more coming early next week. 👀

But this space is so much more than a retail shelf and a freshly painted awning.

When I started The Rustic Oven in January 2024, I was selling bread through markets, events and pre-order pickups.

In May 2025, we took the leap into commercial licensing and started wholesaling our bread on a very small scale, while continuing to do markets, events and pickups.

Then in December 2025, I made one of the biggest bets I have ever made.

I bet on myself.

Not an investor.
Not a trust fund.
Not someone swooping in with a check.

Me.

Every step of this business has been self-funded. Every piece of equipment, every buildout, every upgrade, every risk has come from putting my own money back into this business and betting that the work would eventually take us somewhere.

Just straight grit, a ridiculous work ethic, and a whole lot of figuring-it-the-hell-out-as-I-go.

I bet on my community.
I bet on artisan bread.
I bet on doing things the old-fashioned way with modern equipment.

And I built our commercial production kitchen.

It was a dream I carried for nearly two years. It came with more all-nighters than I care to count, studying food plant processing regulations like it was a full-time job, and somehow finishing my homeschooled high school career at the same time.

Christmas week 2025, we finally started baking in that kitchen.

And the last ten months?

Holy s**t.

They have taught me more than I could have ever learned from one bake day a week.

How to manage time.
Employees.
Money.
Emotions.
Products.
Problems.
Customers.
And myself.

I had a pretty good sense of what running a bakery looked like before stepping into that kitchen.

But I knew what one bake day a week looked like.

I didn’t know what five or six looked like.

I do now.

And those lessons have shaped me in ways I know will stick with me for the rest of my life.

Somewhere along the way, I found my footing.

And my team found theirs.

We have settled into our rhythm, found our flow and genuinely work like a damn dream team.

I’m your head baker.
Tommy is our dough slinger.
Thalia is my right hand in the kitchen.
Skylar keeps us packaged, stocked and on the road.
Mayra keeps this place sparkling.
And Michelle helps keep the sales side moving.

These are real people who have helped me turn an idea into a real, living, breathing business.

And sometimes I still have to stop and think about the fact that I’m 19 years old.

I employ people.
I employ moms.
I run a commercial bakery.
I have a production kitchen.
I have wholesale accounts.
And now I get to welcome customers through our own entrance.

If I could sit down with 17-year-old Aspen—the girl who was baking bread out of a little kitchen and dreaming about where this could go—I think she would be completely shocked.

And I’d have to tell her:

We’re nowhere near done. 😉

Because this is the part I’ve been waiting for.

I built this space so you can actually come through our door.

You can stop in while we’re elbow-deep in dough.
You can watch us unload the oven.
You can smell what’s baking.
You can see the work happening.

For the first time, we get to serve our customers directly, inside a space that we built for this exact purpose.

And while we will always proudly wholesale, there is something incredibly special about finally being able to open our door and welcome our community in.

This business has been built one loaf, one customer, one risk, one mistake, one long night and one damn hard workday at a time.

And tomorrow, we get to share what all of that work has built.

Thank you for believing in this little bakery. Thank you for buying the bread. Thank you for showing up. Thank you for letting me keep building.

This space exists because of the work we’ve put in—and because of the community that kept giving us a reason to put in more.

So come through the back door. We’ll have bread waiting. 🤎

🥖 SOFT OPENING: Saturday, September 26 | 10–2
📍 Back side of Main Street — same building as Thornberry Cottage, our own entrance
🅿️ Public City Hall parking lot is right beside our entrance

Regular hours starting next week:
Wednesday–Friday | 8–5
Saturday | 10–2

The door is finally yours, too.

09/23/2026

PHASE 2 IS IN FULL SWING. 🥖🤎

What started as a little idea in the back of a building is slowly turning into a space that finally feels like ours!!

We’ve been outside sanding, painting, staining, power washing, fixing up all the little things — and watching it come together has been pretty damn exciting.

And inside? It’s happening FAST. ⚡️ Electrical is officially finished, our new retail light is up, fridge + freezer hookups are ready, bread shelves are installed, T-shirt racks are up… and suddenly this little hallway is starting to look like an actual bakery shop.

The retail counter is the last major piece — and it’s getting built TONIGHT. 👏

And because we simply cannot wait any longer…

🥖 SOFT OPENING — THIS SATURDAY
🕙 10 AM–2 PM

We’ll have our FULL BREAD MENU available, PLUS:

🍪 Chocolate chip cookies
🎃 Pumpkin pie brioche rolls

This is just the beginning of what we’ve been building toward, and we seriously cannot wait to open these doors and finally welcome you into The Rustic Oven. 🤎

Save the date. Tell your bread-loving friends. We’ll see you Saturday.

Fresh meat, fresh bread, and a whole lot of good stuff! 🥖🥩We’re SO excited to now have our sourdough stocked at Pingel P...
09/19/2026

Fresh meat, fresh bread, and a whole lot of good stuff! 🥖🥩

We’re SO excited to now have our sourdough stocked at Pingel Processing! If you haven’t stopped in to see what they’ve got in the case, this is your sign. 👀

Go check out our friends at Pingel’s and grab yourself a loaf while you’re there! 🤎

09/19/2026

🌧️ A tough call, but we won’t be at the Shawano farmers market today.

With the weather, we’ve made the difficult decision to not attend the market this morning. We truly hate missing a Saturday with you all, but we’ll be putting the time to good use and working on our brand-new retail space!! 🥖🔨

You can still get your Rustic Oven sourdough fix this weekend — we’ll be stocking Charlie's County Market & Thornberry Cottage throughout the weekend! Also just delivered to Lake Mart yesterday!🤎

- Aspen
Owner / Head Baker

09/18/2026

🍂🕯️ WOODLAND ESSENTIALS CANDLE MAKING PARTY! 🕯️🍂

Don’t miss your chance to make your very own fall-scented candle in one of these adorable pumpkin glasses! 🎃🍁 Choose your favorite fall fragrance and create something you’ll get to take home and enjoy all season long!

✨ Only 15 spots available! ✨

📅 October 4th
⏰ 12:00 PM
📍 Twisted Chic Co

And this isn’t just a candle-making party! Come enjoy:

🕯️ Make your own pumpkin candle with Woodland Essentials
🥖 A delicious charcuterie board from The Rustic Oven, LLC.
🥂 Drinks included!
🛍️ Time to shop around Twisted Chic Co.

Grab your girls, your mom, your sister, or your besties and come spend an afternoon making candles, snacking, sipping, and shopping! 🍂🤎

Only 15 spots available, so don’t wait to grab yours! 🎃🕯️

Message Woodland Essentials to reserve your spot!

09/18/2026

🚧 PHASE 2 IS HERE 🚧

Construction has officially started on Phase 2 of The Rustic Oven — and this time, we’re building out our very own retail space! 🥖🤎

Over the next couple of weeks, we’ll be sprucing up the outside, transforming the inside, and adding all the little details that will make this space feel like The Rustic Oven.

And yes… you’ll be coming along for the whole process. 👀

We’re hoping for a soft opening next weekend (9/26), with our official opening planned for the following week! (30th-3rd)

📍 Important: Our retail space has its own entrance on the backside of the Thornberry Cottage building. You cannot enter through Thornberry Cottage. Customers can park in the large City Hall public parking lot and walk around to our entrance — just look for the cream building, black awning, and Rustic Oven logo!

We’re SO excited for this next chapter. And we already have some pretty fun exclusive items planned for the shelves… 👀🍕

We cannot wait to celebrate fall in the best way🛍️
09/03/2026

We cannot wait to celebrate fall in the best way🛍️

Since so many of our new friends have started following along, I wanted to share a little more about what you’ll see when you come to the 1st Annual Spinning B Harvest Festival ! 🍂🐴

We’re packing this day FULL of fun for the whole family!

🤎 Half-hour trail rides on horseback ALL DAY LONG
🍎 Custom caramel apple bar
🎶 DJ & music throughout the day
🌮 Food trucks + amazing, unique vendors
✨ Face painting + entertainment for the kids
🎃 Fall-themed activities & photo opportunities
🛍️ Hand-picked small businesses and local vendors — check out the list below! ⬇️

We haven’t fully introduced all of our vendors yet, so be sure to keep watching for more vendor spotlights and exciting announcements! 👀

And this is just the beginning… 👀

We’ve been working behind the scenes to create a beautiful, fun, family-friendly fall day that you won’t want to miss!

📍 Spinning B Equine— w7127 Cole Rd. Navarino, WI 54170
📅 October 25th, 2026
⏰ 12PM–6PM

Save the date & bring the whole family! 🍁

Birch and Bloom(permanent jewlery)
Bill’s Busy Bee Honey Farm
Bravely Global(Holistic Naturopathic Wellness Supplements )
Bursting Creations by Joana (face painting and handmade piñatas)
Dusty Rose Nails Permanent Jewelry(charm bar,boot bling, nails)
El Jefe Mexican Bar & Grill(Food truck)
EP Photography(Fall Minis)
Full Bloom Events(ballons and blow ups)
Honey Soul Collective Co. (Boutique)
Inspire me Earth(Salves, teas, gift baskets, essential oil blends)
Jeni's Bookshelf(new and used books, Blinddate books)
Jada's Pop Stop (Cake pops)
Night Owl Effects (Embroidery)
Rooted and raised(children's clothes)
Sow & Savor (Baked goods)
Sweet Sisters (Baked Goods)
The Little Ladies Lab (painting, slime, bead kits, bows and more)
The Rustic Oven, LLC. (Sourdough)
Twisted Chic Co. (Boutique)
Twisted Wildflower(Custom hat bar)
Woodland Essentials (Candles, wax melts)

Address

130 S Main Street
Shawano, WI
54166

Opening Hours

Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 10am - 2pm

Telephone

+17152014720

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