Peters' Bakery

Peters' Bakery Since 1936 our motto has remained the same. "If you would not eat it yourself, don't sell it." Peters Bakery is a San Jose institution. During the Depression, Mr.
(1982)

The founder, Tony Peters, was born into a poor Portuguese family in San Jose in 1907. When he started grammar school, he couldn't speak English. Peters worked for Studebaker during the week, then spent the weekends in San Francisco with his Uncle who owned a bakery there. He learned the business at his uncle's store on Saturdays. On April 15th, 1936, he opened Peters' Bakery at Delmas and San Carl

os Streets. Two years later, he opened a second bakery, on Alum Rock Avenue just east of White Road. He sold the downtown shop in 1947 to one of his apprentices, Richard Sota, which became Dicks Bakery. His abiding interest was his bakery. For decades, he arrived in the middle of the night to begin the days baking. He always used the best quality ingredients it was something he had to do to fulfill his philosophy. That philosophy was, "If you don't want to eat it yourself, don't sell it." Over the years, Tony Peters trained more than 100 bakers many of whom went on to establish their own bakeries. He had a phenomenal retention rate for employees, all of whom called him simply Boss. Tony Peters has since passed on but his San Jose legacy remains. Peters Bakery, now owned and operated by two of Tony's grandchildren, is the oldest family owned bakery in the Silicon Valley.

The Alum Rock Village Association is hosting a World Cup viewing party right outside our doors Saturday, July 11th ⚽️The...
07/09/2026

The Alum Rock Village Association is hosting a World Cup viewing party right outside our doors Saturday, July 11th ⚽️

The viewing party runs from 1:00 PM to 9:00 PM. If you are planning a trip to Peters Bakery that Saturday to pick up your sweets, we are definitely open!

Because of the setup and the event, Alum Rock Avenue will be completely closed to all eastbound and westbound auto traffic between White Road and Miller Avenue from 10:00 AM to 11:00 PM.

Here is how you can get to us and where to park:
* Our Back Lot: You can still access our back parking lot directly off White Road or Stewart Avenue which has 40 parking spots.
* Neighborhood Parking: You can also park your car over at the Alum Rock Library or at James Lick High School and walk over.

We will be baking fresh all day, so don't let the road closures keep you from your burnt almond cake. Just give yourself a few extra minutes to navigate the detours.

See you soon, neighbors!.

07/08/2026

We finally got our hands on the new batch of Anniversary shirts, and they are sitting on the shelves right now.

We are so glad to be teaming up with right here in San Jose to get these printed. They are another family business that has been keeping San Jose looking sharp for 50 years. Local supporting local, just how it should be.

A massive shout out to our artist, Prince Salamat. You can find more of his incredible work over at . He absolutely nailed this design.

Good news on sizes too. We heard you folks, so we added X-Small to the stack, and we just restocked our Medium and Large sizes.

Shirts are $20. Drop by the shop and grab yours before your size runs out again.

Share your favorite memories below. We were looking at this pin board we put together and it got us feeling a bit sentim...
06/20/2026

Share your favorite memories below.

We were looking at this pin board we put together and it got us feeling a bit sentimental.

We made a small collection of ten enamel pins showing off some of the old, iconic historic signs from the East Side. Most of these places are long gone now. Some, like us, are still here, but the original signs are just memories.

We have pins for Mark’s Hot Dogs, A Bite of Wyoming, Olivera Egg Ranch, Plaza Lanes, Story Book Market, Tropicaire Twin Drive-In, and a few others. They're sitting on the counter for $15 each.

It got us thinking about the old days. We definitely miss Olivera Egg Ranch, and I know plenty of you folks probably spent your weekends catching a movie at the Tropicaire or bowling a few frames at Plaza Lanes.

We want to hear your stories. What do you remember most about these places? Drop a comment below and share your favorite memories.

06/11/2026

Big thanks to The scenicwayy for stopping by the shop during Part Two of their San Jose food tour.

This is just a small clip where they reviewed some of our items. It is always great seeing folks appreciate the work we put in every morning. The full video is up on YouTube right now. They put together a whole top 7 ranking of local food spots, including La Victoria, Mark's Hot Dogs, King's Burger, Birria Patro Jaramillo, House of Pizza, Mexico Bakery and us.

Head over to https://youtu.be/QW21zNnKzNg?si=DG3zAl64oX047viD to see the whole 14-minute breakdown and find out who took the number one spot.

For those who have already watched it, what do you think? Did they get the top 7 right?

Drop your thoughts in the comments below. We’re curious if the neighborhood agrees.

We just finished setting out a couple of the celebration cakes for the Class of 2026. If you know, you know exactly why ...
05/29/2026

We just finished setting out a couple of the celebration cakes for the Class of 2026. If you know, you know exactly why we still do things the old-fashioned way. We mix the batter from scratch, and we make sure the frosting is thick, rich, and smooth before it ever hits the our customers.

People in the neighborhood have trusted us with their family milestones for decades because we don't take shortcuts on flavor. A graduation is a big deal, and the dessert on the table should taste just as good as it looks.

We have plenty of open slots in our baking schedule this week, so there is no rush. Whether your graduate wants the classic school colors or something personal, we're happy to sit down and help you design the perfect cake.

Stop by the shop or call us whenever you're ready. We'll make sure your family gets exactly what they need.

Thanks, neighbors.

05/08/2026

Are you as proud of our neighborhood as we are? Look at these vibrant and beautiful maps of the Eastside. Peters' Bakery is thrilled to collaborate and support local artists and showcase this stunning new work that serves as a testament to the rich tapestry of Eastside San Jose.

Not only is this hand-drawn map printed on robust, durable card stock, but it also comes wrapped in thick protective plastic to ensure premium quality. It beautifully showcases landmarks that are iconic, nostalgic, and artistic.

Additionally, these prints help you elevate your space while supporting local talent. Hurry in today to grab yours before they are gone!

Mother's Day is coming up. We're getting the heart-shaped burnt almond cakes ready. Folks ask for these every year. You...
05/02/2026

Mother's Day is coming up. We're getting the heart-shaped burnt almond cakes ready. Folks ask for these every year.

You can choose white, chocolate, or marble for the inside. We wrap the whole thing in our signature burnt almond coating and add some pastel rosettes. It is a 9 inch single layer. It's a simple way to show Mom you're thinking of her.

We're taking orders now at the shop. Stop by or give us a ring before we're all set for the weekend. We don't want anyone missing out.

Thanks, neighbors.

04/21/2026

We are deeply relieved to learn of the recent arrest regarding the incident that occurred in our community last December. This situation has always been about much more than a single small business or a specific individual; it is about the fundamental safety of every community member, patron, and neighbor who shares our public spaces. Violence directed at anyone in our community is unacceptable, and everyone deserves to feel secure going about their daily lives.

Once again, the San Jose Police Department has gone above and beyond to protect our community, just as they did following the armed assault here in 2022. We are incredibly grateful for their unwavering dedication, thorough investigation, and the out-of-state coordination that made this arrest possible.

Our deepest hope now is that the District Attorney's office and the judges will do their part in the next steps of this process. It is crucial for the safety of our entire community that individuals who commit acts of violence are held fully accountable, and that they are not simply released back into the populace.

We thank the community for its continued support and remain committed to fostering a safe, welcoming environment for everyone.

Address

3108 Alum Rock Avenue
San Jose, CA
95127

Opening Hours

Wednesday 6:30am - 6pm
Thursday 6:30am - 6pm
Friday 6:30am - 6pm
Saturday 6:30am - 6pm

Telephone

+14082583529

Website

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