06/18/2026
Hi cookie friends - caught a very short breath this past weekend after our team attended West Coast Craft (thank you so much for showing up!), juggling baby, and celebrating another year of life. I haven’t had much time to write, photograph, and share as of late, but I managed to note down some of my thoughts on becoming a mom this past year, reflect on how the small business journey has been, and look back on the 6 years of christine’s that brought me to where I am today. If you’re interested on how things are really going, feel free to read the blog post linked in the profile, or the short version below~
“We (my husband and I) have been having a lot of tough conversations this year about numbers. I’ve been running christine’s for 6 years now, and while the first 3 years were spent figuring out if people even liked our cookies (and thankfully, they did), the past 3 years in San Francisco have been spent more closely honing in on the craft, and now, facing the realities of rising labor and food costs, which is a conversation that is constantly being had with all small businesses…
…I look at Peter and ask him whether I made the right decision to start a bakery, as working in the food industry is one of the hardest businesses to make work financially. It’s humbling, since from the outside things may seem all well, but in reality, a lot of small business owners have to make sacrifices in this honest field of work. Making cookies, pastries, or any object in a meaningful way is expensive, as meaningful work requires a lot of love, hands-on labor, and care, which all take time…
…[yet] sometimes the charm of running a small business is that things aren’t so polished and perfect. So, for as long as I’m able to run this small business, I hope christine’s will continue to be a place where people can feel meaningful connection - joy, warmth, and care, through all that we bake, all that we stand for, and all that we do. We hope to see you around sometime soon, as we continue to work hard to deliver all organic pastries and cookies from a little microbakery space here in San Francisco.”