10/13/2026
If you have 6 or so minutes, grab a cuppa and enjoy this chat with Tom Wrench, Co-Founder of SmileBox! ☕
Tom Wrench used Paperform to process around 30,000 gifts and roughly NZ$850,000.
Tom founded SmileBox with his wife in 2018 and later exited it. Early on he ran orders through a basic WordPress form. But when he needed more, he found Paperform, and use it to scale from there.
Every Smilebox gift order meant a string of decisions: which card, what message, whether to add a photo, and whose address it was going to. Add a price that changed with each answer, and a standard cart setup just never fit.
In this quick interview, Tom shares how Paperform was the starting point for a system of integrations, including Trello, Xero, and a confirmation email, that helped them scale.