01/20/2026
👀 For any, all Home Bakers *currently* or considering flavoring their baked goods with branded products:
Trademark misuse IS a thing for most branded items.
BISCOFF® TRADEMARK GUIDELINES
These guidelines were created to help understand how you can leverage the Biscoff® brand and while ensuring the integrity of our brands and trademarks.
We are pleased to know that you enjoy working with Biscoff® spread and cookies in your recipes to delight your customers. We would like to inform you that Biscoff® is a registered trademark of Lotus Bakeries. The use of Biscoff® products in the preparation of your recipes does not automatically entitle you to use the Biscoff® trademark such as logos, design and the look & feel and trade dress in your communication.
However, as set out in these guidelines (“Guidelines”), certain ways of use are authorized by Lotus Bakeries so you can include the Biscoff® brand name to benefit from its power and recognition.
These Guidelines apply worldwide and intend to refer to Biscoff® cookies, spread, topping sauce as a characterizing ingredient of your Product.
Please refer to the trademark guidelines below that are relevant to your business:
BISCOFF® TRADEMARK GUIDELINES FOR FOODSERVICE OPERATORS
BISCOFF® TRADEMARK GUIDELINES FOR FOOD MANUFACTURERS
You can only use the Biscoff® brand name on the conditions that you:
Use only the real Biscoff® ingredients in your recipe (hereinafter « Product »).
and,
Respect the Biscoff® trademark guidelines as mentioned below.
The Product must be prepared and manufactured in a healthy and safe environment, in compliance with all applicable laws, standards and regulations. The Product must contain genuine Biscoff® ingredients. The following guidelines only apply for products that fall under the category of desserts (such as cakes, pastries, puddings, pies…). The Product should be stored at room temperature or in a chilled environment and has a maximum shelf life of 10 days.
BISCOFF® TRADEMARK GUIDELINES
Our brands are very important to Lotus Bakeries. Biscoff® is the brand endorsed by Lotus. If you would like to use our brand name, you need to use Biscoff® and not Lotus or Lotus Biscoff®.
To protect the integrity of our brand, you cannot use or incorporate Biscoff® directly into your Product name. Neither can Lotus Bakeries allow you to create a fantasy Product name or use any wordplay that incorporates Biscoff® (full or partly) as this may harm our Biscoff brand.
You are not allowed to use of any Biscoff® trademark such as logos, design and the look & feel and trade dress in any of your communication. For example, this means that you cannot use any visuals of our Biscoff® cookie or Biscoff® spread on your packaging.
You can use the Biscoff® brand name on your packaging only in a referential way purely to inform the consumer that your product is made with one or more Biscoff® ingredients.
You can do so only on the back of the packaging.
You can do so mentioning it in your ingredient list and/or as using a description like “made with, filled with, decorated with….”
After Biscoff®, you must always mention which Biscoff® ingredient is being used (e.g., cookie, spread, topping sauce).
The brand Biscoff® must always be written with capital ‘B’ and followed by a registered trademark sign ®
It cannot be the main call out and needs to be secondary on your packaging.
