The Cookie & Crumb

The Cookie & Crumb Custom iced cookies and classic baked goods from scratch.

loving this small wedding cake trend - small & simple - I’m sure my fellow bakers will agree, way less terrifying 😂 deli...
10/19/2024

loving this small wedding cake trend - small & simple - I’m sure my fellow bakers will agree, way less terrifying 😂 delivered this beauty to a NJ seaside wedding today

when birthdays & spooky season overlap
10/19/2024

when birthdays & spooky season overlap

Cookie samplers headed to tomorrow - includes 3 of your Cookie & Crumb faves - the sprinkle sugar, the chocolate sugar ...
09/27/2024

Cookie samplers headed to tomorrow - includes 3 of your Cookie & Crumb faves - the sprinkle sugar, the chocolate sugar and the peanut butter
Popping up there tomorrow with & of E. Holland Sundries who will be bringing their amazing pretzels and cookies.
Stop by between 8-noon/while supplies last - early birds get the worm (or the cookies or pretzels or crumb cakes, etc) See you bright & early!

Heading back to the this Saturday with & with some Cookie & Crumb & E. Holland Sundries favesCome and grab an individ...
09/26/2024

Heading back to the this Saturday with & with some Cookie & Crumb & E. Holland Sundries faves
Come and grab an individual crumb cake (same recipe, handy new size), oatmeal cream pies and cookie samplers (I’ll have pre-packed chocolate sugar, peanut butter and festive sprinkle sugar cookies) along with E. Holland’s amazing pretzels and cookies - 8-noon/while quantities last (we sold out in under 2 hours last time so early bird gets the worm 😉🌅🍪🥨
Hope to see you there!

Such a great night celebrating Matt & Katherine!
09/22/2024

Such a great night celebrating Matt & Katherine!

time to complete the oatmeal cream pies…I sure did miss the smell of these baking Don’t forget to stop by the tomorrow...
08/09/2024

time to complete the oatmeal cream pies…I sure did miss the smell of these baking

Don’t forget to stop by the tomorrow for our shared pop-up with & from E. Holland Sundries
We are bringing a few of our fan favorites - get there before we selll out!

whether you call it a crumb bun or a crumb cake - the crumb to cake ratio is critical - we go heavy on the crumbs!Stop b...
08/05/2024

whether you call it a crumb bun or a crumb cake - the crumb to cake ratio is critical - we go heavy on the crumbs!

Stop by on Saturday to grab a slice or two of this fan fave - we are sharing a pop-up spot with Shannon & Dee of E. Holland Sundries - along with the full case of Matthew & his team at Bakers Grove - the treats are going to be bountiful!

you know you’ve missed them…..Stop by on Saturday, August 10 between 8-12 - I’ll be sharing a pop-up shop table with Sh...
08/03/2024

you know you’ve missed them…..

Stop by on Saturday, August 10 between 8-12 - I’ll be sharing a pop-up shop table with Shannon & Dee who you know as E. Holland Sundries - we will be kicking it back all the way to Summer 2023 with some of our most beloved treats - don’t miss this sweet opportunity!!
From Cookie & Crumb: crumb cake, oatmeal cream pies, black & white cookies
From E. Holland Sundries: hand rolled pretzels, everything cookies & brown butter cookies

Quantities will be limited so stop in early for best selection 😊 hope to see you there!!

A little pop up coming at the amazing on Saturday August 10 - and I’ll be joined by the very talented bakers & of E. ...
07/28/2024

A little pop up coming at the amazing on Saturday August 10 - and I’ll be joined by the very talented bakers & of E. Holland Sundries - it’s going to be a sweet day!!! Come and say hi!!

my friend took this candid picture of me right after I opened the shop - a lot has happened since that day, mostly good ...
07/28/2023

my friend took this candid picture of me right after I opened the shop - a lot has happened since that day, mostly good - but now it is time for me to close the Cookie & Crumb

after 3 years (plus so many more if you factor in years as a home baker) I have decided to pursue another opportunity. As my baking friends know, this biz, while seemingly fun and pressure free, is no joke. The end results might be delicious and pretty, but the long, exhausting hours it takes to get to that point take a toll. The lifestyle of an independent baker is a challenging one.

This isn't a sob story...thanks to the amazing support of my family, friends, and the great people of Atlantic Highlands and beyond, I got to create my dream and watch it thrive. I met amazing people, delivered a quality product that I was proud to serve & learned so much - I will be forever grateful for this chapter in my life.

I don't leave a vacuum - there are so many amazing independent bakers in the area - right here in Atlantic Highlands, Flour on First, down in Bradley Beach is E. Holland Sundries (who have been inspiring me from day 1), Baker's Grove in nearby Shrewsbury is a must-visit, Sweet Dani B in Asbury Park (your hands-down, go-to for iced cookies!) and newcomer Nicolina down at Cafe Coco in Shrewsbury is doing something really special. I hope you will support these small businesses - there is definitely a difference between a finely crafted, small batch cookie made with high quality ingredients vs. a mass produced cookie. No amount of social media or press is going to make a mediocre product delicious.

Rest assured, if you placed a custom order for August or September & left a deposit, your project will be completed as planned at the shop. I will, however, not be accepting any additional custom orders at this time. If you are not sure if your order is official, contact me at [email protected]
Thank you so, so much for your love & support ❤️ xo Valerie

flashing back to this fun summertime custom project from a few weeks ago….isn’t that big beach scene cookie great?! I lo...
07/09/2023

flashing back to this fun summertime custom project from a few weeks ago….isn’t that big beach scene cookie great?! I love when clients send me a challenge like this…

A note about custom iced cookies - as a very experienced cookie icer, I pride myself on delivering custom iced cookies that taste as good as they look (we’ve all experienced those rock hard, poorly executed iced cookies - these are not those) if you are thinking about ordering for your next party I’m happy to provide a sample of our famous, delicious cookie base)

Taking a little break this month but back next month & taking custom orders for September and beyond at this time

congrats to Samantha & Nick on your upcoming wedding - so honored to be a small part of your engagement celebration! It’...
07/02/2023

congrats to Samantha & Nick on your upcoming wedding - so honored to be a small part of your engagement celebration!

It’s never to early to plan for your special day - we are currently booking mid August & beyond - email for availability

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Oceanport, NJ

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