Available in stores now ❤️❤️❤️
Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Macaron Parlour, Wholesale Bakery, 44 Hester Street, New York, NY.
Available in stores now ❤️❤️❤️
We just dropped a limited number of jumbo Pusheens at the shop! Visit us at 44 Hester to take one home.
We're open until 5:30 today and from 10:30-6:30 on Saturday & Sunday. ❤️
One time, a woman stood outside of our shop and intercepted one of our pastry cooks on her way in to work. She wanted to know if the shop owners were French. She was shocked to find that I'm Korean.
She wanted to send her compliments because in her search for a place to get croissants in her neighborhood, she would never have expected that a macaron shop would provide the type of dark, flakey croissants she used to eat in France.
I tend to hide in the back, but every now and then, I'll overhear people talk about how croissants should shatter when you bite into them. They should be messy and leave evidence of having been enjoyed. Not everyone feels that way, but it's what we strive for at our humble little macaron shop.
We're bringing back our hand painted macarons for Mother's Day! Place an order online and we'll ship them out next week. Macarons will also be available in-store starting this weekend.
Today is our 12th anniversary of our debut at so to celebrate, we're offering 12% off all online orders though May 1st. Use the code 12YEARS at macaronparlour.com to get the discount. ❤️❤️
Introducing our new funfetti cookie 🎉🎉🎉🎉
Have you ever tried our ice cream sandwiches? We missed them so much that we put out a limited run of our salted caramel ice cream sandwiches. Available at our shop now.
We're open on Saturdays and Sundays from 11-5:30 pm. ❤️
We'll be open today and tomorrow from 11-5:30 pm for anyone looking for a sweet gift for Valentine's Day. ❤️
First glimpse at our pecan pie! We'll be open at our Hester St shop from 12-6 pm on Wednesday so anyone who pre-ordered will be able to come to the shop to pick up their pie and maybe get some macarons?
After 2 years, we're back at the Union Square Holiday market! Visit our booth right outside of the main subway entrance and if you visit today or tomorrow morning, you'll get to see thriving in his natural habitat!
For the first time ever, we also have vegan macarons available at the market! 🙌🙌
Is Thanksgiving around the corner already?! Let us take care of dessert for you!
I'm happy to share that we have our 3 classic pies up on our website for local pickups. Every year, I bring all 3 pies back to my family of 8 and while the rational side of me says that they would definitely be okay with just two pies, the reality is that no matter how much they ate for dinner, they always find a way to demolish all three pies. My family is so good at finishing the pies that I always keep a secret pie for myself and there is no shame in demolishing a pie solo, especially if you do with a side of ice cream.
So if you're NYC local, looking to support a small business, and want a pie or three, let us take care of you. Pies are available on our website for pickup orders. Last day to order is Monday, November 22 at noon.
Any pies not picked up by 11/24 will be donated to Bowery Mission. ❤️
Happy Halloween! We are open for business and for trick-or-treaters from 11-6 today!
I've always been a baker, but for some reason, I never thought about it as anything more than a thing that I do when I'm happy, when I'm sad, and when I want to make a nice gift for someone else.
As a child, I understood that my parents had made many sacrifices to move to another country, start over, and raise a family here. Part of me thought that the best way to acknowledge their work was to chase that American dream. For many people, the second generation American dream looks like the hard work ethic we learned from our parents, manifested into wealth and status. But some people aren't built for that life and it took much of my early 20s for me to realize that. I was falling apart professionally because I wasn't sure how I was going to make it.
My parents hoped I'd be a lawyer one day because I could analyze and talk my way out of most things. I knew in college that wasn't going to happen, but I thought I would still end up in the corporate world. But my mom was also quick to acknowledge that I was lost. She let me know she preferred a happy daughter over the shell that I had become. Just that small acknowledgement gave me such a huge sense of relief.
Within a year of that moment, I got a holiday baking position at a cafe, I enrolled at , quit my office job, started Macaron Parlour, started my externship at , and met . Sometimes, you don't even realize that you're holding yourself back until someone else tells you it's okay to choose you.
Yesterday, I put a post in our stories showcasing a DM from someone who considers himself a friend of a friend. It's from someone who thought he was being funny because two years after we asked him to stop sending us DMs, he decided to start again.
The thing that pi**ed me off the most about him is that both back then and yesterday, he has consistently tried to reduce me down to being nothing more than a wife. A wife. I didn't even get a name. Even when he messaged Simon to complain about me, he only referred to me as his wife and then he bullied him into taking it down. He seemed to believe that since I'm just a wife, he would go straight to the man of the house to have me put under control. Anyone who has ever been in a loving relationship knows that his behavior is not acceptable.
So, because he has a marketing company that does not deserve any of your business, I want to make this space here for people to share really amazing and awesome woman owned marketing/branding/PR companies that do deserve recognition. Please feel free to list some companies below - whether your own or one you love - so that other people looking to grow their business can save this post and purposefully choose to use a woman owned company for their needs.
We deserve to be treated as more than just the lesser partner. Women are absolutely capable of doing great things and deserve to be respected and supported for our accomplishments.
I had so much fun hand painting these macarons for your orders! Thank you for your support. ❤️
Put in your order by Tuesday to get these hand painted macarons in time for Mother's Day. ❤️❤️
Have you tried our Cheetos macaron yet? What started off as a complete joke for Halloween has somehow become a menu staple. While it isn't one of our most popular flavors, I've never heard anyone who tried it complain about the flavor. They're usually very surprised at how all the flavors manage to work together.
Happy Valentine's Day! 💞💞
Thank you for your support. We love you. We miss you. We appreciate you.
Happy Lunar New Year. ❤️
Wow! How is Valentine's only 4 days away? We are shipping out orders today so if you want something delicious to gift to yourself or a loved one, head on over to our online shop. Our cutoff time is 2 pm. If you are local and don't get a shipping notification today, don't worry - we'll also be making local deliveries in time for Valentine's Day.
Valentine's Day was the last "normal" holiday at Macaron Parlour last year before Covid and it feels weird to think about how busy we were that week. We miss you. We're so grateful to be able to ship our products online and hopefully we'll be able to see you sometime soon. ❤️❤️
The fig macarons are one of my favorites. I don't usually like the texture of seeds, but I genuinely like what these seeds contribute to the bite. We cook dried calimyrna figs for several hours to achieve the right texture and sweetness and it's completely worth that extra effort. This is one of those flavors that people don't naturally flock to, but if you ever want something surprisingly delightful and delicious, this is it.
They're naturally dairy free and available for our vegan and non-vegan options.
I miss making croissants. Honestly, I always thought it was such a bummer that people didn't expect our croissants to be delicious so they would just not order them. I get it. Whenever I go to a new city, I almost always look for a place where I can order a croissant and they aren't always great so why would you go to a macaron shop for croissants?
For us, the whole process takes 3 days, but it's completely worth it for that first bite. Maybe people don't like messy croissants, but I prefer ones that shatter and leave flakes on you and have a sweet buttery inside. And if you have ever wondered about our vegan croissants, we make our own "butter" in-house so that we can get the right flavor and same experience.
Hopefully one day in the not so distant future, we'll be able to sling some croissants again.
Just a pistachio kinda day. Did you know that we incorporate pistachio flour in the macaron shells and use two different kinds of pistachio paste in the filling? The two pastes bring in different elements - one is nuttier and the other has a much warmer roasted flavor. We never use pistachio extracts to achieve that rich flavor. We do this for both our regular and vegan macarons. ❤️
I didn't get a chance to jump on the bread making train last year b/c we were so busy making masks, but the past few days have been stressful so I've been making doughnuts for just Simon and me. A long time ago, we had gotten quite a bit of press for our s'mores doughnut, which someone had called a "s'monut." Did you ever get to try the s'monut?
We're so grateful for everyone who ordered for Christmas. Your support of small businesses is one of the only reasons we're able to keep going. This has been a tough year, but the outpouring of love from people all over has been a true bright spot for us.
If you are planning on ordering for the New Year, we are shipping tomorrow (please order by noon 12/28). Again, we are upgrading all orders $60+ to free 2 day UPS shipping and will be doing our best to help you celebrate saying goodbye to 2020.
Vegan Macaron 📸:
We've been staying up late and working long hours this past week to be able to ship out your orders. Thank you everyone who committed to shopping small this season. The past 10 months have not been easy for small businesses and your support has been incredible. We appreciate you.
The last of our orders are going out tomorrow (you can still order your macarons at macaronparlour.com up until noon 12/21). For orders over $60, we are offering complimentary UPS 2 day shipping.
We are doing our best and I hope everyone is kind to the people that are also working hard to try to get your order to you, especially our delivery workers. I know how stressful this time of year is and it feels like entire villages are coming together to try to get your order to you by Friday, but we're in a pandemic and because so many people are trying so hard to make this work, unkind words tend to cut deeper. Please spread some holiday cheer!
As a reminder, macarons are good for 2 weeks in the fridge and 1 month in the freezer and will survive a few days in transit. Please enjoy them at room temp! Thanks again. ❤️❤️❤️
Our favorite flavor is lemon and I'm proud to announce that we have added a vegan lemon macaron to website! I make a vegan lemon curd and use butter to make it into a buttercream. ❤️
As a friendly reminder, all orders over $60 now ships for free. No coupon needed, just your support!
We appreciate everyone who has supported small businesses like ours not just today, but throughout the last 8+ months. It's hard to compete against free shipping and next day delivery so your commitment to shopping small has certainly been noticed and it is literally the only thing keeping us going. Thank you.
From today through Sunday, you can find us
(445 Albee Square) from 12-8 pm. Each booth is spread out to allow for social distancing so you can shop safely while still supporting over a dozen small businesses.
Online, we're now offering free shipping for orders $60+! Any orders placed from now until Monday will also get a free 5 pack of PM 2.5 filters.
During a normal year, this week is especially busy - with the Union Square Holiday Market, people coming into the stores for macarons, and the kitchen bustling with baking pies for people to take home for their families. This week, I only made two pies - one for my family and one for my veterinarian - the stores are closed and there is no holiday market. What a year.
I'm grateful for the people who have propped us up by ordering, who visited the UWS shop before we closed for good, and who have been sending us nice messages. I'm thankful that we have our health and all of our former employees have been spared from the worst of the pandemic and they have been understanding of all the difficult decisions we have made this year.
This morning, a person wrote a 2 star review instead of messaging us about his order getting damaged during transit. This is a year where it's been clear that people are upset and angry with the loss of control they feel in their lives. We're all feeling it and I just want to acknowledge that on this day of giving thanks, it does not mean that those feelings go away. It may be even more apparent today than ever with so many people cancelling plans and missing their families. It's okay to not feel like you have a lot to be thankful for, but also, know that feeling alone doesn't mean that you are the only person who feels that way. We're all in this together. ❤️
Did you know that you can store macarons in the fridge for two weeks and the freezer for one month? They make great gifts because they don't need to be eaten right away and you can get them early to hold onto until the big day.
For our unusual holidays this year, we plan on sending macarons to our family so we can eat together over Zoom and for that brief moment, we can pretend that we are together and enjoying the same dessert. ❤️
We specialize in gifting! If you're looking to send out one special gift or dozens of thank yous, think small this year and support small businesses like Macaron Parlour. Small businesses have been disproportionately impacted by the pandemic and every single order is so greatly appreciated. ❤️❤️
There's no image or words to convey what it felt like to quietly weep while working today. ❤️ Sending virtual hugs and love to everyone out there who has spent today just feeling things that maybe you've been suppressing for a long time.
Today, I realized that I hadn't allowed myself to feel hope for many months and I needed to give myself time to let it wash over me. Hope, I missed you.
If you're wondering what flavor I picked to showcase hope, this is a brand new vegan salted caramel chocolate flavor. I didn't have any good reason to make it blue, but now I'm glad that I did.
Did you know we also have vegan character macarons? These cute Pusheen macarons are filled with a salted caramel chocolate ganache. ❤️
This week would have marked the 8 year anniversary of our first store. Instead of reflecting, I decided to share the introduction I made at Jubilee last year.
Hello everyone! My name is Christina. I have two main interests, cookies and cats and I do both for a living. I have two bakeries called Macaron Parlour. Then there’s , NY’s first cat café, and I throw the cat equivalent of this Jubilee every year called .
I’m a lucky person; I have a wonderful family, I have amazing friends, I have great employees, and I have helped over 500 cats find homes. However, things weren’t always this way.
The loneliest period of my life was about ten years ago. I’m not sure what I was looking for when I moved to New York, but I knew I was afraid to stay in the suburbs and afraid that I would just settle. As a teenager, I didn’t know what settling was. I didn’t know if it meant fulfilling the dreams of my immigrant parents by becoming a lawyer or if it was choosing a path because it seemed easy. I don’t know what or why, but I had felt uneasy for a long time. So I kept busy.
I graduated college in 3 and a half years, and then went back to school to get an associates, and then back to school to learn how to sew. Instead of pursuing higher education, I was just signing up for school for the sake of filling my time. I took internships and eventually jobs at my dream companies, only to look around one day and wonder why I didn’t fit in. I’m an introvert who felt so uncomfortable in a city of 8 million people that I was sinking into myself.
It was my mom who encouraged me to sign up for my first baking class. At that point, she knew I would never be a doctor or lawyer and she knew ¬what unhappiness looked like. She told me that when I was in preschool, we had a weekly baking class and it was my favorite thing in the world. She knew I was lonely then, too. Partly because I didn’t speak a lot, partly because I didn’t understand what people were saying, and partly because I constantly felt like an “other.” But food has no language barriers and it was my favorite part of the school week. So as an adult, I started to take baking classes.
Over time, late nights of anxiously awaiting for the night to end and the next work day to begin turned into hours spent sitting on the floor with my feet propped up against the oven, watching breads rise, cookies caramelize, and magic happen.
Finally, something felt right. I had spent so long chasing a shadow that I never stopped to look at what was in front of me, that in a city with thousands of restaurants, fast casual joints, and cafes, that the thing that made me happiest could be a career. When I realized this, I went all in.
I used the recession as an excuse to shrug and say that the desk job wasn’t going anywhere anyway. Within a year, I was in pastry school, met my now husband and we started Macaron Parlour.
But anyone who has opened a business knows that the first few years are still lonely. You don’t have time to socialize because you’re understaffed, you’re afraid to step out because your place might burn down in the 15 minutes you’re gone and you go to sleep so late that you wake up tired.
But that kind of loneliness didn’t hurt. I had a purpose and it was tangible. Things felt right.
During this period, I didn’t have many friends, but I had the internet. I used to write about my life, about owning a business, and the things I was learning. I didn’t write for an audience, I wrote because for the first time in a long time, I had a lot to say, so I wrote into the abyss of the internet.
Much to my surprise, the internet spoke back. If you love that New York has a cat café, it only exists because my business partner sent me a fan letter 5 years ago and I was so touched that I hired her to work in my kitchen. Someone who works for me now read my blog when she was in pastry school. Last month someone from Australia messaged me to say she thought of me recently because she’s starting her own business. I haven’t written for many years because now I’m not lonely, but there are still people out there looking. It made me realize that we’re all looking for some connection. It’s what makes us alive.
Dorie understood this years ago, before we had Twitter and Instagram, that while food is a necessity, it’s so much more than that. It’s about people. It’s about connecting with others, about memories, and experiences. Her cookbooks were the first I had ever read that included stories about a recipe. Thirteen cookbooks in, Dorie has invited people all over the world into some of the greatest kitchens and more recently, into her own kitchen.
I first found her through her World Peace Cookies, named because they are good enough to bring world peace. Then there was Tuesdays with Dorie, where people connected with each other from their own homes by blogging about her recipes. Entire communities sprung out of Dorie’s writing and everyone who participated had their own story to tell. She helped people create memories.
Today, we have so many more tools at our grasp to allow us to stay in touch, to meet new people, to double tap or swipe right. We can invite people to peek into our kitchen with photos taken on a phone or quite literally, like Joy, invite people to cook besides us in our actual kitchen. Joy is one of those people who figured out a way to combine story-telling, food, and the desire to connect both on and off-screen using these new tools. She gets it. I wouldn’t be surprised if that’s helping out someone who is lonely today.
Food has stories to tell and people to feed and I look forward to listening to these two women talk about their careers, the human element to food, and how social media has impacted the landscape from their first cookbooks to now.
Dorie was one of the first people I met in the food industry. I was her first mentee in a mentorship program and for years, she sent me words of encouragement. Every few months, I would get an email from her about something she saw that she wanted to share or to see if I was practicing self-care or just to send some love. Dorie was one of my first friends as an adult and she claimed she had nothing to teach me. She may not know this, but much of what I have learned from her has shaped the entirety of my career.
In addition to our new vegan macarons, we've updated our site with many new fun masks! ❤️
I just added our new vegan collection to our website! These macarons are egg, dairy, and gluten free. To order, just select a box option on our website macaronparlour.com. All the vegan macarons are at the bottom of the flavor list and start with "vegan" in the name so there's no confusion.
Our collection of flavors include: pistachio, chocolate, fig, pumpkin pie, raspberry chocolate, and red velvet.
Thank you everyone for your patience!
We loved working with to film the process behind these cute puppy macarons. 🐕🐾
They're currently sold out online, but we have other cute macarons available for shipping nationwide! Check out the link in bio or our website at macaronparlour.com.
For years, we dropped off the leftover pastries from our UWS location at a homeless shelter nearby. We had to stop shortly before closing in March because there were too many unknowns about how the virus spread so we were told to not bring them.
Over the past few months, so many small business have chipped in to help their local community. We know the backbone of our success is the well-being of those around us. So many of our friends have spent this pandemic serving meals to communities in need, gathering supplies, and showing up to help each other and I'm so proud to be their friends.
In lieu of pastries, we've donated masks to shelters. Yesterday, we did something different. I read a long time ago that feminine hygiene products are not donated as frequently as some other items. I remember getting my period as a teenager and how awkward and embarrassing it was if I was unprepared. As an adult, probably, the fact that I can step out and go to a store to buy some in an emergency has made things less awkward. However, not everyone has that luxury and it's important to recognize that.
So as part of our closing, we bulk purchased and donated pads and tampons to a homeless shelter. I hope that they help someone out. If you want to donate to a community in need, please consider hygiene items in addition to your usual donations. Even in our moment of bittersweet goodbyes, I want to make it clear that we are still fortunate in so many ways and we are grateful for the opportunity to be able to pay it forward. Thank you everyone for your support. ❤️
44 Hester Street
New York, NY
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