William Greenberg Desserts

William Greenberg Desserts An NYC classic, offering a large variety of pastries, wedding cakes, birthday cakes, anniversary cakes, cookies, and many more baked goods. Ships nationwide.
(1)

William Greenberg Desserts was founded in 1946, and is a NYC icon. Its Original Black & White Cookies are legendary. Ranked “Best in New York City New York magazine. Other treats include: paper-thin chocolate cookies, cupcakes, traditional rugelach, babka, schnecken, hot cross buns, biscotti, fruit tarts, brownies, linzer tarts, pies, cakes, and more! Open 7 days a week. Located at 1100 Madison. O

rders can be shipped nationwide. http://www.wmgreenbergdesserts.com/ or call 212-861-1340.

*New Location*
William Greenberg Desserts
Todd English Food Hall, Plaza
1 West 58th Street
New York, NY
Open Monday-Saturday 10 a.m. - 8 p.m. Sunday 11 a.m. to 6 p.m.

Happy Pride Month! Celebrate with one of our favorites, our rainbow layer cake! 🌈
06/09/2026

Happy Pride Month! Celebrate with one of our favorites, our rainbow layer cake! 🌈

We are excited to be featured in NBC New York's roundup of Knicks celebration treats! Pick up William Greenberg Desserts...
06/04/2026

We are excited to be featured in NBC New York's roundup of Knicks celebration treats! Pick up William Greenberg Desserts’ Orange & Blue Cookies and Knicks-themed Sugar Cookies to celebrate the season. Thank you, NBC New York, for the mention!

Order Here: ➡️ https://wmgreenbergdesserts.com/products/knicks-playoff-cookies

The whole city is rocking with all things orange and blue. From swag to sweets, there are so many fun ways to cheer on the Knicks. Be sure to check out Fortunato Brothers, Sportiqe, Baked by Melissa New York Forever collection, William Greenberg, Conti’s Pastry Shoppe, and Liberty Bagels.

We are ready for you 🏀👀
06/02/2026

We are ready for you 🏀👀

Hearts all around this Mother’s Day 💕 Celebrate the special women in your life, order ahead or stop by next week before ...
04/30/2026

Hearts all around this Mother’s Day 💕 Celebrate the special women in your life, order ahead or stop by next week before the holiday!

Our Mother's Day cookies are decorated in beautiful colors! Give her a surprise gift box with 18 mini Black and Whites.O...
04/29/2026

Our Mother's Day cookies are decorated in beautiful colors! Give her a surprise gift box with 18 mini Black and Whites.

Order through the link in our bio!

Celebrate the most important women in your life this Mother’s Day with something truly special!Our handcrafted collectio...
04/22/2026

Celebrate the most important women in your life this Mother’s Day with something truly special!

Our handcrafted collection features heart-shaped cookies, colorful Black & Whites, elegant petit fours, chocolate heart cakes, chocolate-covered strawberries, and more!

Chag Pesach Sameach! One of the most loved days of the year at our bakery. Swing by if you haven't had a chance to grab ...
04/01/2026

Chag Pesach Sameach!

One of the most loved days of the year at our bakery. Swing by if you haven't had a chance to grab one of our flourless Black & White cookies. 🍪🍰🥧

Passover order pickups are happening now!

Our bakery is ready for Passover! ✨🍰Handcrafted favorites include our chocolate walnut cake, flourless all-chocolate car...
03/31/2026

Our bakery is ready for Passover! ✨🍰

Handcrafted favorites include our chocolate walnut cake, flourless all-chocolate caramel cake, parve sponge cake, and more.

Perfect for your Seder table!

🍰 The sweetest part of your Passover Seder? Dessert, of course!Handcrafted with premium ingredients and traditional tec...
03/26/2026

🍰 The sweetest part of your Passover Seder? Dessert, of course!

Handcrafted with premium ingredients and traditional techniques, William Greenberg Desserts has been delighting New York with Jewish desserts for generations.

⭐While all treats are Kosher, they are not Kosher for Passover.

Order through our bio to secure your seasonal favorites and make this Passover extra sweet!

Forget the perfect basketball bracket. We baked up something better 👀🍪🏆Check out our stories to cast your votes! ...
03/23/2026

Forget the perfect basketball bracket. We baked up something better 👀🍪🏆

Check out our stories to cast your votes!

Hello, Spring 💐The season is here and we’re celebrating with our Black & White cookies, now dressed up in bright colors!...
03/20/2026

Hello, Spring 💐

The season is here and we’re celebrating with our Black & White cookies, now dressed up in bright colors!

Happy St. Patrick’s Day! ☘️ Our seasonal Black & White cookies and festive shortbreads are ready for you! Stop by and ce...
03/17/2026

Happy St. Patrick’s Day! ☘️ Our seasonal Black & White cookies and festive shortbreads are ready for you! Stop by and celebrate with something sweet!

Luck loading…🍀Swing by for a seasonal treat and celebrate St. Patrick’s Day with us! 🇮🇪
03/16/2026

Luck loading…🍀
Swing by for a seasonal treat and celebrate St. Patrick’s Day with us! 🇮🇪

Thank you to Total Food Service, and congratulations to our owner, Carol Becker of William Greenberg Desserts, for being...
03/11/2026

Thank you to Total Food Service, and congratulations to our owner, Carol Becker of William Greenberg Desserts, for being recognized as one of the 25 Top Women in Foodservice & Hospitality: 2026 Edition! 🎉

We’re incredibly proud to celebrate this well-deserved honor and her continued leadership and passion for the industry. 👏

Read the full story here ➡️ https://totalfood.com/25-top-women-in-foodservice-hospitality-2026-edition/

Address

1100 Madison Avenue
New York, NY
10028

Opening Hours

Monday 8am - 6:30pm
Tuesday 8am - 6:30pm
Wednesday 8am - 6:30pm
Thursday 8am - 6:30pm
Friday 8am - 6:30pm
Saturday 8am - 6pm
Sunday 10am - 4pm

Website

Alerts

Be the first to know and let us send you an email when William Greenberg Desserts posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share