06/27/2018
What is ethnojunkie.com all about?
Glad you asked.
It’s about turning you on to ethnic food you may never had tried. Now, that does not refer to dumbed down versions of pseudo-ethnic culinary doppelgangers that have invaded the shelves of your local supermart. Quite the contrary. There is incredibly delicious authentic international food out there that is immediately accessible to everyone’s palate and I want to share it with you.
Did you ever wander into an ethnic market and wonder about all that weird produce? And the contents of all those intriguing jars and cans and packages wrapped in seemingly indecipherable labels written in some foreign tongue? And all that prepared food in the refrigerator case? And what you would do with it all if you brought it home? And if you’d even like it when you got it there?
My mission is to shed some light on that experience. Maybe even share a few words in some of those languages — just enough to coax a smile from the person on the other side of the counter who, recognizing that you “know the good stuff” and are eager to learn more, might offer a mouth-watering suggestion that you’d never tasted but soon will never be able to live without.
I’ll introduce you to some ethnic treats you can just buy and consume immediately as you’re walking out of the store (er, doesn’t everybody do that?) and also to ingredients you can cook with — or at least throw together and make something tasty out of. No special talent or equipment required. Following the suggestions here (hardly recipes) will be a piece of cake. Or easy as pie. Easier, actually.
And yes, of course, I’ll also offer the occasional go-here-because-you-need-to-taste-this-dish-NOW recommendations as well as some tricky qu**ky versions of ethnic fare which you can whip up in a trice after work that are guaranteed to amaze and mystify your family and friends. (Check out my Faking Peking Duck recipe.)
But at the end of the day, I’m a storyteller. And that’s how I hope to get you hooked — short of actually bringing you with me to one of New York’s incredible ethnic neighborhoods. And that can be arranged too; I’ve introduced a series of ethnojunkets (neighborhood food tours) wherein we’ll eat our way through some of my favorite ethnic enclaves.
Visit www.ethnojunkie.com to learn more!
