Aurify Brands

Aurify Brands We started with one Subway restaurant in Walton, NY and grew to 18 Dunkin’ Donuts and ten Baskin-Robbins on Long Island and in Maryland over the ensuing years.

Our company originally began as Five Points Partners (“FPP”), founded in 2003, with a singular focus: to build or acquire multi-unit national franchise networks. In 2006, we acquired the exclusive rights to develop up to 30 Five Guys Burgers locations in Manhattan. After extensive experience with and research in the franchise industry, we came to realize that the most important quality of any conc

ept is the strength of its brand and the connection to its customers. This realization led us to expand our investment approach to include acquiring and developing concepts with high brand equity potential. We formed Aurify Brands in 2010 to identify unmet market needs that can be filled with original concepts we develop, acquire existing companies with high, yet unrealized, brand potential, and to continue developing multi-unit franchise concepts with stand-out brand characteristics.

12/18/2018

Exclusively at our NOMAD location, get your hands on some tasty BBQ Jackfruit! 🙌

11/28/2018

Have it your way - make your own plate 💁

11/27/2018

Today is and we're so excited to see these whole birds "fly" out of the kitchen! Only a few days left to help us donate to Coalition for the Homeless, Inc.'s Camp Homeward Bound | $5 for every whole bird sold! 🍗

10/29/2018
10/23/2018
10/04/2018

What's happenin' hot stuff? Grab our Mike's Hot Honey all-white meat chicken tenders to fire up your day. 🔥 🍗 🔥

10/02/2018

Bright & In Season! 🥗 The Autumn Salad with mojo grilled thigh, brown rice, Brussels sprouts, sweet potato hummus, beet-tomato chutney, green goddess dressing.

09/25/2018

The Yuzu Poké Bowl is getting a Fall update, too! Now served with the Chipotle Slaw for an extra kick 🔥

09/18/2018
09/13/2018

Bring breakfast up a notch.

09/04/2018

Our Sweet Pea Hummus is gettin' an upgrade. Stay tuned for our NEW Fall Menu additions. 🍂

Address

56 West 22nd Street
New York, NY
10010

Telephone

+12125055861

Website

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Our Story

Our company originally began as Five Points Partners (“FPP”), founded in 2003, with a singular focus: to build or acquire multi-unit national franchise networks. We started with one Subway restaurant in Walton, NY and grew to 18 Dunkin’ Donuts and ten Baskin-Robbins on Long Island and in Maryland over the ensuing years. In 2006, we acquired the exclusive rights to develop up to 30 Five Guys Burgers locations in Manhattan. After extensive experience with and research in the franchise industry, we came to realize that the most important quality of any concept is the strength of its brand and the connection to its customers. This realization led us to expand our investment approach to include acquiring and developing concepts with high brand equity potential. We formed Aurify Brands in 2010 to identify unmet market needs that can be filled with original concepts we develop, acquire existing companies with high, yet unrealized, brand potential, and to continue developing multi-unit franchise concepts with stand-out brand characteristics.