Ess-a-Bagel

10/21/2026

Winky’s got a few tricks up his sleeve. 👀🎃

During Halloween week, 50 lucky customers will find a surprise treat tucked into their Ess-a-Bagel order. 👻🥯

Place an in-store or online order between 10/24 and 10/31 at any of these locations for your chance to find one:

📍 47th & 3rd
📍 32nd Street
📍 115 Broadway

Will you be one of the lucky 50? 👀

10/20/2026

Winky has something VERY important to tell you. 🥯💚

We’ve upgraded our Ess-a-Perks loyalty program, paired with a seamless new online ordering system and mobile app!

Get rewarded for your bagel runs - Earn “Dough” on every order, and redeem for free menu items of your choice!

And we’re starting off strong: get a FREE bagel + schmear when you sign up. 🥯

Sign up or sign in today - link in bio. 💚

10/18/2026

Our Family Style Packages make group orders easy, whether you’re feeding the office, hosting brunch or getting everyone together for the weekend.

Bagels, spreads, smoked fish and more, all ready for the table.

Order online through the link in bio.

10/17/2026

Rock, paper, scissors, but somehow bagels keep winning. 🤷‍♂️🥯

We don’t make the rules.

10/16/2026

FINAL WARNING: THE CASE IS CLOSING SOON. 🚨⏱️

The recipe may be sealed in the vault, but there’s still time to get your hands on the official x Ess-a-Bagel “Lox and Order” sandwich kit. 🥯

📦 Nationwide Fans: Get the official deconstructed “Lox and Order” Sandwich shipped straight to your door via .

Available through 10/18. Link in bio.

No extensions. No re-trials. No second chances.

Don’t be left without an alibi when the clock runs out. 👀

10/14/2026

We are incredibly proud to announce that our Ess-a-Bagel location at Newark Airport has officially been voted 3rd place in the country for Best Airport Grab-and-Go Food in the USA TODAY 10Best Readers' Choice Awards! 🥯✈️

Bringing our authentic NYC bagels to travelers on the move at Newark Liberty International Airport is no small feat. This recognition is a huge testament to the relentless hard work, early mornings, and dedication of our amazing team on the ground who keep the quality world-class. 👏

Thank you to everyone who voted for us and to our travelers for making us part of your trip. ❤️

Check out the full rankings here:

There's not always time for a proper sit-down meal at the airport. So, when you're hungry but pressed for time before takeoff, 20 grab-and-go spots are a welcome sight.

10/14/2026

Ghosts? Fine. Monsters? Whatever.

Hearing “we’re out of bagels”? Absolutely terrifying.

Which one would have you running out first? 😭

10/13/2026

The Dun Dun Diner was one for the books. 🥯⚖️

From the Lox & Order sandwich to all the moments that made this one a true NYC experience, we had a pretty unforgettable couple of days.

Thanks to everyone who came out and got a taste of the case. 🕵️‍♀️🥯

And yes, we’d say the evidence was pretty delicious.

10/12/2026

CASE FILE UPDATE: Missed out on Dun Dun Diner? The jury just granted an appeal. 🚨 For a limited-time only, we're unlocking the x Ess-a-Bagel "Lox and Order" Sandwich for the public:

📍 NYC Locals: Run to any of the below Ess-a-Bagel stores on 10/12-10/13 to grab the sandwich over the counter —an ode to classic NYC comfort food: Everything bagel, plain cream cheese, nova, cucumber, dill and a splash of lemon.

- 47th & Third
- 115 Broadway
- 32nd Street

📦 Nationwide Fans: Ship the official deconstructed sandwich kit straight to your door via —complete with a limited-edition Law and Order mug! Link in bio. Available October 12–18.

10/10/2026

Our version of chips and guac >>>>

10/09/2026

What an unforgettable night kicking off Law & Order Dun Dun Diner with our exclusive ‘Lox and Order’ sandwich! 🥯

We’re thrilled to join forces with fellow NYC staples Magnolia Bakery , Adam Katz , and Serendipity 3 for an iconic taste of the city, celebrating so many seasons of the ultimate comfort watch, just in time for premiere week! 🎬🗽

10/09/2026

Our Family Style Packages bring the Ess-a-Bagel spread to the whole group, with bagels, spreads and all the fixings ready to hit the table.

Perfect for office breakfasts, family get-togethers, weekend plans and everything in between.

Order yours online through the link in bio.

10/07/2026

Case File 002: Interrogating the Chief Suspect. 🚨

We brought Winky in for questioning, and let's just say... the mascot is cracking under pressure.

But nobody can resist the evidence. One look at the upcoming x Ess-a-Bagel "Lox & Order" sandwich, and the truth finally came out. 🤭

Try this exclusive sandwich at the Dun Dun Diner 10/9 and 10/10!

10/06/2026

We’ve been keeping a little secret downtown… 👀🥯

Melanie is giving you a first look at the future home of Ess-a-Bagel at 10 Murray Street.

We’re so excited to bring 50 years of Ess-a-Bagel tradition to a brand-new neighborhood. Stay tuned for more as we get closer to opening. 💚

10/05/2026

Same Ess-a-Bagel tradition, brand-new Midtown home. 💚🥯

Find us at 770 Third Avenue at 47th Street, just a few blocks from our former 51st Street location.

More space, the same bagels New York has known since 1976, and Winky waiting to welcome you in.

Come see the new home built for our next 50 years.

10/04/2026

In the New York breakfast system, cream cheese offenses are considered especially delicious. 🚨

The evidence is in: Ess-a-Bagel is teaming up with for the Dun Dun Diner pop-up at Bill’s Rockefeller on 10/9 & 10/10!

We’re joining forces with NYC icons to serve an exclusive, top-secret collaborative menu item crafted specifically for the case.

Can you guess what’s inside the bag?

10/03/2026

Suddenly all I want is a bagel and a hot coffee.

Fall in NYC just hits different with an Ess-a-Bagel 🍂🥯☕️

10/02/2026

This October, every cent counts. 💕🥯

When you visit Ess-a-Bagel at 47th St., 32nd St. or 115 Broadway, you can round up your total to the nearest dollar at checkout to help support the fight against breast cancer.

Proceeds from the campaign will go directly to the American Cancer Society’s Making Strides Against Breast Cancer movement, supporting lifesaving research and patient care.

Round up on your next bagel run and help us make a difference, one bagel at a time. 💗

10/01/2026

It’s National Pumpkin Spice Day 🎃☕️

If you’ve been meaning to get your pumpkin fix, today’s the day. Come by Ess-a-Bagel and grab a pumpkin coffee, pumpkin schmear, or both. 🥯