Naegelin's Bakery

Naegelin's Bakery Naegelin’s Bakery
As the Oldest Bakery in Texas, Naegelin’s has been serving up tradition since 1868. Nestled in the heart of New Braunfels
(1824)

The fresh cookies, pastries, pies and cakes from Naegelin's Bakery are of historic proportions and timeless quality. It's all in the preparation. The Granzin family still uses recipes developed by the Naegelin family during more than a century of experimentation to get the right ingredients. As you walk into the front door of the bakery, the sweet smell of baked foods engulfs you like a warm blank

et. The glass cases are full of what seems like an almost endless array of cookies and pastries in a rainbow of colors. The bakery is still famous for their strudels that Naegelin perfected years ago. The Granzin's have added terrific sausage kolaches in addition to the menu of fruit filled kolaches. We suggest you try the popular favorite: the Lebkuche, a thick, rectangular brown cookie covered with pink frosting. Don't forget to try our apple strudel! We look forward to seeing you soon!

Mother’s Day just got a little sweeter 💕🌸Our adorable heart cakes are here just in time to celebrate all the moms, mamis...
05/07/2026

Mother’s Day just got a little sweeter 💕🌸

Our adorable heart cakes are here just in time to celebrate all the moms, mamis, grandmas, tias, and mother figures we love so much! 💐✨ Each one is handmade with love and decorated to make Mom feel extra special.

Perfect for gifting, sharing, or surprising Mom with her own sweet treat 🍰💖

Stop by Naegelin’s Bakery to grab yours before they’re gone — these cuties won’t last long! 💗

04/03/2026
Love is in the air… and in our bakery 💕Our Mini Heart-Shaped Valentine Cakes are almost too cute to eat (almost 😉).Perfe...
02/10/2026

Love is in the air… and in our bakery 💕
Our Mini Heart-Shaped Valentine Cakes are almost too cute to eat (almost 😉).
Perfect for sharing..or not 😏
Swing by and snag yours before they’re gone! 💘

01/25/2026

We will be closed today due to the weather! Stay safe!

🎄✨ Holiday Shipping Reminder! ✨🎄Tomorrow 12/19 is the LAST day to place shipping orders before Christmas!Be sure to orde...
12/18/2025

🎄✨ Holiday Shipping Reminder! ✨🎄
Tomorrow 12/19 is the LAST day to place shipping orders before Christmas!
Be sure to order online or give us a call at the bakery to get your treats shipped in time for the holidays 🎁
Naegelins.com
830.625.5722

12/02/2025

Donut fryer needed!
Hiring asap!
M-F and two weekends a month
Starting pay $18 an hr

12/01/2025

The Granzins have carried on Naegelin's legacy for over 50 years.

Look who popped in for the holidays! 🎄🍪Our new gingerbread man is hanging out at Naegelin’s, and we need YOUR help namin...
11/25/2025

Look who popped in for the holidays! 🎄🍪
Our new gingerbread man is hanging out at Naegelin’s, and we need YOUR help naming him! 😍
Drop your ideas down below!
👇 👇 👇
Don’t forget — order pickups are Wednesday before 3pm.
And in case you forgot… we’ve got plenty of sweet treats ready to go for your Thanksgiving table!

Thanksgiving Hours! Please pick up orders by Wednesday before 3pm!
11/24/2025

Thanksgiving Hours!
Please pick up orders by Wednesday before 3pm!

German School Day at Wurstfest means Students gotta stop at Naegelin’s Bakery!The oldest German Bakery In Texas
11/12/2025

German School Day at Wurstfest means Students gotta stop at Naegelin’s Bakery!
The oldest German Bakery In Texas

Address

129 S Seguin Avenue
New Braunfels, TX
78130

Opening Hours

Monday 6:30am - 5:30pm
Tuesday 6:30am - 5:30pm
Wednesday 6:30am - 5:30pm
Thursday 6:30am - 5pm
Friday 6:30am - 5:30pm
Saturday 6:30am - 5pm
Sunday 8am - 4pm

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