Aunt Eloise's Fruitcake Co.

Hello & welcome to Aunt Eloise's Fruitcake Co.! I am Melisa McMullen, not Aunt Eloise! When a holiday baking shop wanted to continue to carry my Aunt's fruitcake after she stopped baking, I stepped in. In order to do so, I had to become a "real business". When asked a name for my company, all I could think was, "Well, these are Aunt Eloise's Fruitcakes!" So, to honor her and keep her precious mem

ory alive, that's what I named my business. My Aunt Eloise, who sadly passed away February 2015, was a very gracious and accomplished woman. The grace and joy she exhibited in every aspect of her life made her my hero along with my own mother. She ran her own catering business, which started in her kitchen for over 25 years in historic Charleston, SC. During that time, she also taught at Johnson and Wales University, ran The Magnolia Tea Room, and managed the Charleston Country Club dining room. Each year, her company catered the International Trade Show in Charleston for over 900 people! She's even catered a luncheon for Princess Caroline of Monaco! I could go on and on about her accomplishments; I am a very proud niece! As a child, the highlight of my birthday each year was helping Aunt Eloise make my birthday cake and being allowed to decorate it. She loved being in the kitchen and her joy of preparing and presenting delicious and beautiful food was contagious. Upon returning to the United States In 2009 after living overseas for 10 years while my husband was serving in the US Navy there, I was privileged once again to spend time with Aunt Eloise in the kitchen. She taught me how to lovingly bake this moist and delicious fruitcake for which she had gained a great following! I began selling locally to friends and friends of friends, but when a local candy shop wanted to sell it, I had to get serious and start a business. When asked what name I should like for my business, I could only think, "Well, these are Aunt Eloise's fruitcakes!" And that is how this business was born. I am proud to present to you the best fruitcake in the world: Aunt Eloise's Fruitcake!