Schrafft's

08/13/2024

Andy Warhol's Underground Sundae commercial for Schrafft's

07/31/2024

The combination of liqueurs and ice cream is best championed by Schrafft's. The Dreamery Bar at the new Schrafft's flagship will feature these concoctions of the best in ice cream, sorbets, ices alongside the best mixers for every season.

Featured here is a Dreamsicle Creamsicle.

07/09/2024

There is something truly subversive about this image from a 1930s box of chocolates from Schraffts.

05/24/2024

Can anyone guess the film, the character and the actress who uttered these immortal words?

05/24/2024

05/16/2024

There are so many ways to reimagine the rebirth of Schrafft's. Several different businesses require jump starting. Among them candy, chocolates, ice cream, prepared meals, coffee and teas.

The Schrafft's of the future will honor the past but also embrace the future. Nothing will be as it was but everything that matters will be the same.

These lovely chocolates were spotted at The Fancy Food Show in San Francisco.

04/25/2024

1923 Schrafft's Tearoom 13 E 42nd St New York City
A mere 12 years after the first (and modest) sit down experience overseen by Katherine Shattuck and Jane Shattuck in Herald Square.
Charles E Birge Architect
(Prior to the construction of the Empire State Building)

04/22/2024

It's that day again...and EVERY April 22nd by Congressional Proclamation. Thanks to William F. Schrafft.

03/26/2024

Schrafft's display guidance for wholesale customers of our chocolates and candies, circa 1930.

03/19/2024

To all the friends of Schrafft's who have asked for the recipe...voila!