Sweet Indulgence Bakery

Sweet Indulgence Bakery Award-winning, custom order bakery, serving Central Va. Specializing in European style pastries & couture cakes.
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Our signature Italian Meringue Buttercream - lighter, silkier, & less sweet than traditional American buttercream - adds a touch of elegancy Veteran owned and operated, we are an award-winning, custom order bakery, serving central Virginia. We’re known for creating beautiful and delicious French and American pastries and couture cakes. Give us a call today to place your custom order! 434.382.1795

Some clients become so much more than an order form and invoice. They become part of your story📖A few years ago, we had ...
05/15/2026

Some clients become so much more than an order form and invoice. They become part of your story📖

A few years ago, we had the honor of serving Courtney and Colton Fox for their wedding. Since then, we’ve had the privilege of continuing to celebrate alongside them through anniversary cakes, gender reveal cakes, countless pastry orders, and so many sweet milestones in between.

This week, in the middle of packing up their lives and preparing to move 800+ miles away for an incredible new opportunity God has placed before their growing family, they reached out for “one last cake and pastry box for the road.” And honestly… I can’t get over that.🥺

In the chaos of moving, they thought of us one more time before leaving Lynchburg. To me, that speaks volumes.

Not about cake.
Not about pastries.
Not even about customer service.

It speaks to the genuine relationships we strive to build with every single person who walks through our doors. Our clients are never just numbers, transactions, or sales opportunities to us. They are people with stories, families, dreams, goals, celebrations, heartbreaks, and milestones. One of my favorite parts of what we do is truly getting to know the people we serve. Over the years, these relationships become so much bigger than business.

So while I am incredibly sad to see Courtney and Colton leave Lynchburg, I am even more excited for them. Excited to watch God move in their lives. Excited for this next adventure and chapter ahead for their family.

Courtney and Colton — thank you. Thank you for supporting our small bakery. Thank you for allowing us the privilege of serving you, celebrating alongside you, and getting to know you beyond the orders. Thank you for letting us be a tiny part of your story over these past few years.

We are cheering you on from Lynchburg and cannot wait to hear about all the incredible things God does for your family.

See you later — and safe travels ♥️




Admin days: where the to-do list is long, the emails are longer… and somehow the muffin disappears first.Today’s office ...
04/20/2026

Admin days: where the to-do list is long, the emails are longer… and somehow the muffin disappears first.

Today’s office looks a little different—traded my desk for a cozy corner, a steaming mug of house-roasted dark roast, and a (very necessary) muffin from Sweet Indulgence. If productivity had a flavor, I’m pretty sure this would be it.

I came in hoping to make a dent in the never-ending admin list (you know the one), and to meet with a colleague—but let’s be honest, the real MVPs here are caffeine and carbs.

But on a more meaningful note—this is exactly why I love supporting local, especially the businesses we partner with. Mission House isn’t just a place to grab great coffee (fully stocked with Sweet Indulgence pastries—yes, even the croissants behind those breakfast sandwiches). It’s a space I personally use for all the things—focused workdays, client meetings, collaborative conversations, and even those moments where I just need to sit, breathe, and catch up with a friend.

There’s something special about a place that can hold all of that. The atmosphere, the flexibility, even the extra space next door when you need a quieter corner—it all makes a difference.

So here’s to local spots that fuel more than just our caffeine habits. They support our work, our relationships, and our communities in ways that matter more than we sometimes realize.

We’re growing—and we’re hiring!Sweet Indulgence Bakery is looking for a Market Team Member AND a Bakery Assistant to joi...
04/13/2026

We’re growing—and we’re hiring!

Sweet Indulgence Bakery is looking for a Market Team Member AND a Bakery Assistant to join our mission-driven team. This is more than a job—it’s an opportunity to be part of a supportive, trauma-informed environment where women are empowered to rebuild, grow, and thrive.

If you have a passion for baking, a team-oriented mindset, and a heart for meaningful work, we would love to hear from you.

Send applications and professional references to: [email protected]

03/25/2026

Help save the pastries! They need a home and you can help! Join the Phoenix Club and help us rise to the next level!
View our Linktree to find out more!

At Sweet Indulgence Bakery, we often talk about rebuilding—about what it looks like for women to step into healing, stab...
03/19/2026

At Sweet Indulgence Bakery, we often talk about rebuilding—about what it looks like for women to step into healing, stability, and new beginnings after surviving domestic violence, sexual assault, and human trafficking. Our bakery exists to provide that space. But the strength of this place truly comes from the women who show up for each other every day.

Right now, one of the women who quietly carries so much of that weight needs our support.

Our bakery manager recently had emergency surgery and will be out of work for several weeks while she recovers. Like many people, she relies on her paycheck for everyday life, and this unexpected time away from work has created a real financial strain.

If you know Sweet Indulgence, you likely know her already—whether through an order she helped coordinate, a problem she solved behind the scenes, or the steady presence that keeps our bakery running. When I had major surgery four weeks ago and couldn’t be at the bakery, she stepped in without hesitation and made sure our clients were cared for and our doors stayed open.

When I’m working full time, she’s my right hand. During this season, she has truly been my entire right side.

A year ago, when the bakery was facing one of its hardest seasons and the possibility of closing, she didn’t step back—she stepped up. She took on more responsibility, brought creative ideas, helped us find new clients, and worked tirelessly to keep Sweet Indulgence moving forward. Her commitment has never just been about a job—she has poured her time, creativity, and heart into this place and the women who work here.

Our community has always been generous in showing up for the women of this bakery, and many of you ask how you can support the staff directly. This is one of those moments.

If you’re able, we invite you to support her during recovery so she can focus on healing without the stress of lost income. Every contribution, share, and word of encouragement makes a difference.

Thank you for continuing to stand with the women of Sweet Indulgence—and today, for standing with one of the women who has spent so much time standing for everyone else.

Link in bio!

03/19/2026

One of the most important women behind Sweet Indulgence needs our community right now.

Ashlyn, our bakery manager, had emergency surgery and will be out of work for several weeks while she recovers. She’s been the steady force helping keep things running for our team and the women here.

Watch this quick video to share a little more about her and why we started a GoFundMe. If you have a minute, please watch and consider supporting or sharing.

https://gofund.me/c12aeec02

At Sweet Indulgence Bakery, we often talk about rebuilding—about what it looks like for women to step into healing, stab...
03/19/2026

At Sweet Indulgence Bakery, we often talk about rebuilding—about what it looks like for women to step into healing, stability, and new beginnings after surviving domestic violence, sexual assault, and human trafficking. Our bakery exists to provide that space. But the truth is, the strength of this place comes from the women who choose to show up for each other every day.

Right now, one of the women who has quietly carried so much of that weight needs our support.
Our bakery manager recently had to undergo emergency surgery and will be out of work for several weeks while she recovers. Like many people, she relies on her paycheck to cover everyday life, and this unexpected time away from work has created a real financial strain.

For those who know Sweet Indulgence, you likely know her already—whether through an order she helped coordinate, a problem she solved behind the scenes, or simply the steady presence that keeps our bakery running. When I had major surgery four weeks ago and couldn’t be at the bakery, she stepped in without hesitation and made sure our clients were still taken care of and our doors stayed open.

When I’m working full time, she’s my right hand. During this season, she has truly been my entire right side.

A year ago, when the bakery was in one of its hardest seasons and we were facing the possibility of closing, she didn’t step back—she stepped up. She took on more responsibility, brought creative ideas to the table, helped us find new clients, and worked tirelessly to help keep Sweet Indulgence moving forward. Her commitment has never just been about a job. She has poured her time, energy, creativity, and heart into this place and the women who work here.
She is an invaluable part of our Sweet Indulgence family.

Our community has always been incredibly generous in showing up for the women of this bakery, and many of you often ask how you can help support the staff directly. This is one of those moments.

If you are able, we invite you to support her during her recovery so she can focus on healing without the added stress of lost income. Every contribution, share, and word of encouragement makes a difference.

Thank you for continuing to stand with the women of Sweet Indulgence—and today, for standing with one of the women who has spent so much time standing for everyone else.

https://gofund.me/e433312f9

02/13/2026

Just popping in with a quick update and a HUGE, icing-covered THANK YOU! 🍩✨

I have been absolutely overwhelmed (in the best way) by the love and support you all have shown while I’m recovering. From continuing to order, to supporting our team, to the sweet check-ins and messages — you guys are the real MVPs.

It’s incredibly humbling to see how many amazing people God has woven into our story. We truly don’t take it for granted.

Now let’s talk about the important stuff… dessert. 🎂

If you’ve got an event coming up, a meeting that needs bribing (we don’t judge), or you’re suddenly struck with a sweet craving emergency 🍰🚨 — click the link in our bio to see our current sweets lineup!

And stay tuned… this weekend we’re expanding the menu to include pies, cheesecakes, cookies, and bars. Basically, stretchy pants season is upon us.

We love you all more than butter loves sugar. And that’s saying a lot. 💛

Ordering has been extended to February 12th! Please get those orders in and we would love it if you would share this pos...
02/10/2026

Ordering has been extended to February 12th! Please get those orders in and we would love it if you would share this post for us as well!

🗓 Orders close Feb 12th

📍 Pickup Feb 13–14 (please select your date & time at checkout)

👉 Click the link to order: https://sweet-indulgence-bakery-seasonal.square.site/s/shop

So… remember when I said Valentine’s Day treats were coming last week? 😅Winter said “absolutely not.” ❄️Between snowmage...
02/02/2026

So… remember when I said Valentine’s Day treats were coming last week? 😅
Winter said “absolutely not.” ❄️

Between snowmageddon, icy roads, and kids being home for a full week, time became a social construct. But they’re finally here and totally worth the wait 💕

🗓 Orders close Feb 9th

📍 Pickup Feb 12–14 (please select your date & time at checkout)

Our Sweetheart Collection, truffles, pastries & cupcakes are ready to make your Valentine swoon.

👉 Click the link to order: https://sweet-indulgence-bakery-seasonal.square.site/s/shop

Also, peep the cute graphic our manager created👀. She has started her own graphic art business and has some really neat stuff! Check out Dr. Gingy Who Designs when you have a chance!

Address

1030 Mcconville Road, Ste 9
Lynchburg, VA
24502

Opening Hours

Tuesday 9am - 3pm
Wednesday 9am - 3pm
Thursday 9am - 3pm
Friday 9am - 2pm

Telephone

+14343821795

Website

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