10/13/2026
In all seriousness, though… being a small business owner in this economy is NOT for the faint of heart.
People see the finished products. What they don’t always see is the constant reinvestment, the rising cost of ingredients and supplies, the equipment that needs replacing, the packaging, the insurance, the taxes, and the million little expenses that come with keeping a business running.
Sometimes you spend money before you ever make a dollar back.
Sometimes you have to make difficult decisions, adjust your pricing, or find ways to make things work when the cost of doing business keeps climbing.
And the truth is, spending money on your business doesn’t always mean you’re making more money. Sometimes it means you’re doing what you need to do to maintain the quality of your products, serve your customers well, and keep moving forward.
I think that’s one of the parts of entrepreneurship people don’t talk about enough. You can love what you do, be incredibly grateful for what you’ve built, and still feel the weight of how much it takes to keep it all going.
I’m so proud of the business I’ve built, and I wouldn’t trade this life for anything. But some days, the behind-the-scenes reality of running a small business is a lot less glamorous than the highlight reel makes it look.
So yes, sometimes I’m on my way to spend money on my business so my business can make money so I can spend more money on my business. 😂
But behind the joke is a whole lot of planning, calculated decisions, hard work, and a genuine desire to keep building something I’m proud of.
Please support your small businesses when you can. Every order, every referral, every share, and every kind word truly matters more than you know. 🫵🏻🫶🏼