05/26/2026
Nobody talks about how much THIS hurts your business.
Lowering your prices might get you the job… but did it actually make you a profit?
Because once you factor in materials, prep, installs, drive time, admin work, breakdown, taxes, and the years it took to build your skill set, a lot of “booked” jobs are actually you working for almost nothing.
And the ripple effect is real when undercutting becomes the norm, it doesn’t just hurt one job, it lowers the standard for the entire industry and makes it harder for everyone to be valued properly.
This is why normalizing transparent pricing matters. Talk to others in your industry. Understand what things actually cost. And make sure your pricing reflects your experience, your materials, and the level of quality you deliver, not just what you think someone will say yes to.
If your pricing is much lower than others in your area, it might be time to increase it. Because you’re not only undervaluing your own work, you’re actively impacting how the entire local industry is perceived and compensated.
