The Purple Fig

We craft sourdough loaves, pretzels, bagels, cookies & more. Handmade w/love and dedication to quality. Celebrate the art of good food with us!

Our passion for meats and cheese are seen in our beautifully curated boards available for pick-up and delivery.

04/26/2025

It is with a heavy heart that we have to announce that we needed to take a step back from baking for the time being. We DO plan to come back, and when we do, we will announce it LOUD AND PROUD. Thank you all for supporting us and our business!!

03/14/2025

Happy Friday Y’all!!

First come first serve at Humphrey Farm General Store and Market

(Also, we have provided a QR code on the back of our sourdough starter packets so you can have instant instructions😁)

💜 The Purple Fig

03/07/2025

🚨 HAPPY FRIDAY!!

We kneaded this drop, and so do you!

This drop is stacked with fresh bakes, sweet cakes, and a special feature that might just steal the show:

🍞 Classic Sourdough Loaves + Minis
🧄 Everything Sourdough Loaves.
🍪 Brown Butter Sourdough Chocolate Chip Cookies

🧁 Sourdough Cakes:

🎉 Funfetti
🍓Strawberry Crunch
🍪The Cookie Monster
⚫Oreo

✨ Special Feature:
🫐 Braided Sourdough Blueberry Rolls – Soft, swirled, and bursting with juicy blueberries, topped with luscious blueberry buttercream.

Head on down to Humphrey Farm General Store and Market and grab your Purple Fig Goodies today!

💜 The Purple Fig

03/04/2025

Just dropped the 🍪 COOKIE MONSTER 🍪 off
at Humphrey Farm General Store and Market — go get him before he eats all the cookies we baked!!

02/28/2025

TGIF‼️

Our Mini Sourdough Buttercream Cakes are here, and they’re everything:

🍓 Strawberry Crunch – Freeze-dried strawberries, golden Oreos, and pure magic.

🎉 Funfetti & White Chocolate – A celebration in every bite!!

Of course, we’ve got the classics too:
🍞 Sourdough Loaves + Minis
🍪 Brown Butter Sourdough Chocolate Chip Cookies

Grab yours before they’re gone Humphrey Farm General Store and Market—because Fridays should always be this sweet!

-Chocolate dipped sourdough biscotti’s and sourdough starters are also available - (DM us for instructions if you have purchased one of our starters so we can help you begin your sourdough journey)

💜The Purple Fig

02/25/2025

✨Exciting News✨

We are back! Just dropped our classic 🍪 Brown Butter Sourdough Chocolate Chip Cookies 🍪 as well as our new featured item:

🍫Sourdough Chocolate Cake!! - Topped with your choice of:
— Crunchy Oreo Pieces
— Nutella Biscuit & Nutella Drizzle

Head over to Humphrey Farm General Store and Market now to grab these mouthwatering delights before they disappear! 🥳❤️

02/14/2025

❤️Happy Valentine’s Day from our family to yours!!

Come on down to Humphrey Farm General Store and Market to get your Purple Fig Sourdough goodies for your special someone!!

Limited Specials include:

🩷 Raspberry buttercream chocolate heart cakes

💚 Valentine’s Day themed chocolate dipped biscotti

🤍 White chocolate dipped chocolate cake pops

🤎 Brown butter chocolate chip cookie buttercream sandwich

⭐️ We have also restocked on our sourdough starters and much more!! (DM us for instructions on how to start your sourdough journey)

Please note, we will be away from 2/18-2/23 and resume our local pick ups and drop offs to the market on the 2/25.

🙏🏼Thank you to all of our customers and supporters. We appreciate your business and just know, WE LOVE YOU 🫵🏼 AND YOUR GUT HEALTH…HAPPY VALENTINE’S DAY!!!

With Love,
The Purple Fig 💜

”Alexa, play Keep On Loving You”

02/11/2025

‼️JUST IN Humphrey Farm General Store and Market

🌹💖 Love is in the air and so is the aroma of freshly baked sourdough! Just in time for Valentine’s Day, our special collection has arrived, and it’s sure to warm your heart! 💖🌹

🍞 **Classic Sourdough Loaves**: Our timeless classic, with its crispy crust and tangy flavor, perfect for toasting or enjoying with your favorite spread.

❤️ **Mini Heart Sourdough Loaves**: Show your love with our adorable heart-shaped sourdough loaves, crafted with the same love and care as our classics, but with a lovely twist!

🍫 **Mini Chocolate Sourdough Cakes with Raspberry Buttercream**: Indulge in these delightful mini cakes that combine rich chocolate with a luscious raspberry buttercream. A perfect sweet treat for your Valentine!

🍪 **Valentine’s Day Themed Chocolate Dipped Sourdough Biscottis**: These crispy delights are dipped in decadent chocolate and adorned with festive sprinkles, making them the perfect gift for someone special!

🍪 **Brown Butter Chocolate Chip Cookies**: Available in a 2-pack or a half dozen, these cookies are rich, chewy, and absolutely irresistible! A comforting treat that says "I love you" in every bite.

✨ Don’t miss out on these delicious goodies to make your Valentine’s Day even sweeter! Available for a limited time only. ❤️🍞💕

02/07/2025

Today’s fresh drop is packed with some of your favorites and some brand-new creations you won’t want to miss Humphrey Farm General Store and Market !

🍞 Classic Sourdough Loaves + Minis – The perfect tangy, crusty staple.
🍯 Oats & Honey Sourdough Loaves (NEW!) – A touch of sweetness with a hearty, nutty bite.
🧀 Walnut, Fig & Goat Cheese Sourdough Mini Loaves (NEW!) – A sweet-savory dream, perfect to toast up with some breakfast jellies, or an accompaniment to a charcuterie board.

🍫 Jumbo Sourdough Brownie Boxes – A variety pack of fudgy goodness:
✨ Plain – Classic, rich, and perfectly chewy.
✨ Caramel & Pretzel – Sweet, salty, and utterly addictive.
✨ Oreo & White Chocolate – A cookies-and-cream masterpiece.
✨ Peanut Butter Swirl – Because peanut butter makes everything better.

See you soon, and as always, thanks for loafing with us!

– The Purple Fig💜

01/31/2025

🚨‼️Today’s fresh drop at Humphrey Farms is stacked with sourdough goodness, but let’s be real—the is stealing the show. Soft, golden, and packed with flavor, it’s the kind of bread dreams are made of.

🍫🇮🇹🍫Our Chocolate-Dipped Sourdough Biscotti have returned!! They’re crisp, dunkable, and decadently coated in rich Ghirardelli chocolate. Perfect with your morning coffee, afternoon tea, or, let’s be honest—straight from the bag. Get them while they last!

🍪🧈Our Brown Butter Sourdough Chocolate Chip Cookies are here—but not for long! With a rich, nutty depth from browned butter, the subtle tang of sourdough and the perfect balance of chew and crunch.

💜 The Purple Fig

Humphrey Farm General Store and Market

01/25/2025

🚨 Knead some excitement? Our new bakes have arrived! You butter believe this lineup is something special!

✨ Classic Sourdough Loaves + Minis
✨ Brown Butter Sourdough Chocolate Chip Cookies
✨ Cheddar Serrano Sourdough Loaves + Minis

🔥 Special Features:

🥖 Sourdough Stirato – Our Italian-style baguette, light and perfect for dipping.

🧀 “Just Cheddar” Sourdough Loaves + Minis – All the cheesy goodness, none of the spice!

🧄 Garlic & Herb Butter Sourdough Focaccia – Rich, buttery, and bursting with flavor.

🌿 Roasted Garlic, Rosemary & Sea Salt Focaccia – Earthy, aromatic, and oh-so-savory.

✨ Dried Sourdough Starter Packets – Take a piece of our bakery home and start your own sourdough journey with our tried-and-true starter! (Feel free to DM us for instructions)

Come on down to Humphrey Farm General Store and Market ! (859 freedom way)

With Love,
The Purple Fig💜

Address

Jacksonville, NC
28540

Telephone

+12674038677

Website

https://www.hotplate.com/thepurplefigbakery

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