09/21/2026
I’ve heard so many bakers say “I just am not good at posting online” so let’s talk about it: content-focused accounts & customer-focused accounts are different things.
Yes, I believe all microbakers should have a presence online. I’ve talked about this before, but as a customer I want to see your face, your product, & maybe a little bit of your kitchen before I’m picking up baked goods off your porch.
No, I do not believe you need to make a ton of content to do social media “well” for your microbakery. Oftentimes, the accounts you see posting a lot are using their platform for a dual purpose (microbakery + microbaker education, microbakery + recipes, etc).
I made this switch in January. Do I still post menus and interact with customers? Of course. Do I still want to use my account to showcase my bread & grow my customer base? Absolutely! But 95% of my posts & story conversations are focused towards other bakers. I have a different goal for this platform now, and that changed how I show up here - more often and in a different way.
Long story short: If content isn’t your goal, release the pressure you’ve put on yourself to do more. You do need to show up, but not in a way that is inauthentic to you.
I’m not an expert, but if you have any questions about this topic or want to hear more, let’s chat about it ⬇️
Also wearing my Dayna | Mom Life + Kindness headband which is the perfect LBB brown :) check her out!
