09/06/2026
This is a long post.
Where I Started
I started the business with cakes. I would use box mix to make cakes for friends’ birthdays, but I had fun making them look like sandcastles and other things. Then I started going to the once-a-month Garner market. It was a big change going from group cakes to individual products. I also had to find a cake recipe that wasn’t box mix and found some great recipes. I needed more than cupcakes, though.
I started making cookies and cinnamon rolls. I really fell in love with cinnamon rolls and would sometimes make apple pie ones. Making square cookies was so much fun, too. I thought, “What recipe can I turn into a cookie bar?!?” Not all cookie recipes can be made into bars!
Then: The Twins, COVID & Trying to Find New Markets 2020 - 2023 not much action for Oven Lovin' Treats
Now
I’ve been at the FV Growers Market for three years now.
The first year was about being somewhere 11 out of 22 weeks. That’s hard!
The second year was about trying new things. I had to accept that although my granola bars and homemade Cracker Jacks taste amazing, they aren’t going to sell at that market. Some new recipes were a hit right away: snickerdoodles and bagel bread. Others were fickle: mini cookie cakes, mini cakes, etc. And I learned I’d rather not have them than deal with their fickleness. It's not all about taste, it's also about who visits your market. What is popular at one market may not work at another.
Year three was about investing in the twins and figuring out what they could have in their booth inside my booth. Many people liked the homemade Teddy Grahams, while one person said they looked like dog food. (It’s okay to keep your opinion to yourself. Plus, has he not seen the Scooby Snacks that look like actual dog bones?!?) I never did make the homemade Play-Doh that was going to be the star of their booth. Rice cereal treats always sold, while cookies were hit or miss. On the miss days the cookies became their lunchbox treats for the week.
I also discovered that I really like cinnamon. With all the changes to my menu, there were tons of days where I was cinnamon-only. I went from cinnamon rolls to cinnamon sticks and cinnamon pretzel bites instead of adding things to my cinnamon rolls.
What to Expect: Year 4
My booth will be at the market at least every other week, with just five items:
• Cinnamon rolls
• Cinnamon sticks
• Cinnamon pretzel bites
• Bagel bread
• Either a cookie or a cake
The twins’ booth:
• Homemade Teddy Grahams
• Homemade cheese crackers
• Rice cereal treats
• Four types of cookies
It will also be the year I really work on marketing, so expect daily posts, giveaways, emails, and all that jazz.