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Sweet Therapy by Valerie

Sweet Therapy by Valerie Custom decorated cookies Sweet Therapy is a home-based baking business in Flower Mound, Texas! I currently specialize in creative custom decorated cookie favors and sets.

Because I strive to each order the time it deserves and I am a stay-at-home momma, I am currently taking only a limited number of orders, and the baking schedule fills up quickly. We ask that order inquiries be made in advance.

Operating as usual

The time has come to share what I will have going on for Christmas cookies 2022! I have some big family fun to plan arou...
11/26/2022

The time has come to share what I will have going on for Christmas cookies 2022! I have some big family fun to plan around this year, so another year…another take at trying something new! When I couldn’t decide between a pre-order sale and a pop-up shop, eventually I came to “why not both!?”

So for those of you who want your cookies to be a sure thing and ordered in advance: I will be offering a pre-sale! The pre-sale will not include the full array of what I will have to offer, and the window that ordering will be open will be pretty short. Due to that fact, I will give you some notice on when the order form will be ready before its posted! My ambitious self is aiming for Monday, November 28th. My over-eating, carb coma-ed, worn out from crazy kids during family festivities self, says it will be Wednesday.

But I am not done yet! I could not let go of the idea of a pop-up this year. Why? Because that is when I have my most fun! Going crazy on all the designs, not having to decide on what to offer when I want to offer it all. I won’t be offering it all, BUT, I will be having a smaller pop-up with Christmas cookies at my home on December 14th, likely beginning at 5pm and going until sold out or 8pm. There will be some options at the pop-up with cute novelty packaging I have been collecting for a little while and hopefully some other Christmas-y treats as well! There may be some overlapping designs from the pre-sale and the pop-up, but not all will be the same!

Whew, okay if you made it through all of that, thank you! I will be providing more details as needed (as I am refilling my coffee cup)! Hope you all had a blessed week with the ones that you love!

I’ve been spending time decompressing (and lots of cooking) with my sweet family this week. But wanted to stop and say, ...
11/23/2022

I’ve been spending time decompressing (and lots of cooking) with my sweet family this week. But wanted to stop and say, I am thankful for all of you!

What is better than a surprise bridal shower? A surprise bridal shower with surprise cookies! Congratulations to the fut...
11/21/2022

What is better than a surprise bridal shower? A surprise bridal shower with surprise cookies! Congratulations to the future Mrs. Pirtle!

Hope you all are enjoying time preparing for Thanksgiving week! I will be closing the order form for Elves tomorrow at 1...
11/20/2022

Hope you all are enjoying time preparing for Thanksgiving week! I will be closing the order form for Elves tomorrow at 10am! I will send out confirmations shortly after then!

https://forms.gle/3HbyJ1WrFvNtrRdK9

Love these cute RV camping cookies 🥰
11/19/2022

Love these cute RV camping cookies 🥰

While you are enjoying time with the family, thinking about early Christmas shopping (is now still considered early?) do...
11/18/2022

While you are enjoying time with the family, thinking about early Christmas shopping (is now still considered early?) don’t forget your cookie Elves! I am going to close ordering on Monday morning or sooner! I have some big plans for Christmas and will getting those ideas solidified and announced to you all as soon as possible!

More details and ordering Elves here: https://forms.gle/eQULo27UJtGrdQd59

Scavenger hunt party for basketball loving 13 year old. Happy birthday, Jacob!
11/18/2022

Scavenger hunt party for basketball loving 13 year old. Happy birthday, Jacob!

Funny enough, three of the four sets I did last week were for 7th birthdays! Hope you had a great birthday, Jaxston!
11/16/2022

Funny enough, three of the four sets I did last week were for 7th birthdays! Hope you had a great birthday, Jaxston!

Hope you had a wonderful birthday, Aiden!
11/16/2022

Hope you had a wonderful birthday, Aiden!

Elf on the Shelf ordering is open! Welcome the Elves back (or for the first time) with a special personalized treat! Pic...
11/15/2022

Elf on the Shelf ordering is open! Welcome the Elves back (or for the first time) with a special personalized treat! Pick up will be Wednesday, November 30th! You can find more details and order here : https://forms.gle/Ha7XqDf9VqG88Khx8

Thank you friends! Also, I will not be offering Thanksgiving cookies this year. However much I would like to, time to make samples slipped away, and I will be spending some much needed time with my family before the annual Christmas Cookie Mania! I have a little better idea of what I will be doing for Christmas, which hopefully will work for those who like pre-order and also those who like to pop-up shop! Will be announcing details on all of that soon!

Coming SOON! They will be back! I wasn’t trying to make a terminator reference there, but it happened. Welcome your Elf ...
11/15/2022

Coming SOON! They will be back! I wasn’t trying to make a terminator reference there, but it happened. Welcome your Elf on the Shelf back with some sweetness! I will post an order form for these cuties this afternoon! Pick up will be November 30th. 🥰

Floral pony set to celebrate Clara turning 7! Hope you had the best day!
11/14/2022

Floral pony set to celebrate Clara turning 7! Hope you had the best day!

Celebrated my favorite girl’s birthday today. She insisted on a Bluey unicorn cake and this is the best I could come up ...
11/12/2022

Celebrated my favorite girl’s birthday today. She insisted on a Bluey unicorn cake and this is the best I could come up with. I still don’t sell cakes, BTW (hence cookies to decorate a cake) 🤣

Minecraft, Roblox, Switch, Lacrosse! These are a few of Eli’s favorite things! Hope you had a wonderful birthday!
11/10/2022

Minecraft, Roblox, Switch, Lacrosse! These are a few of Eli’s favorite things! Hope you had a wonderful birthday!

I just love pumpkin themed cookies for a little pumpkin on the way!
11/10/2022

I just love pumpkin themed cookies for a little pumpkin on the way!

So many fun sets from last week! I’ll start with Sweet Caroline! Hope you had a marvelous birthday!
11/08/2022

So many fun sets from last week! I’ll start with Sweet Caroline! Hope you had a marvelous birthday!

Outdoorsy cookies for a birthday trip to Broken Bow. Hope you had a wonderful birthday, Pam!
11/05/2022

Outdoorsy cookies for a birthday trip to Broken Bow. Hope you had a wonderful birthday, Pam!

Hello Sweet Friends! I just wanted to hop on here and tell you all that I am fully booked for custom orders for November...
11/04/2022

Hello Sweet Friends! I just wanted to hop on here and tell you all that I am fully booked for custom orders for November. And if I am being realistic, I am booked for custom orders for the year! December will be reserved for Christmas cookies only. Due to some family plans I will have to fully wrap up (Ha, wrap up!) Christmas cookies a few days before the big holiday! I have a busy couple of weeks coming up, but will be posting the Elf-on-the-Shelf option as soon as possible (and any Thanksgiving if I can swing them this year)! So keep your eyes out for fun things ahead!

I haven’t had a chance to share a bunch of what I’ve been making lately, because well I’ve been busy making. Who is read...
11/01/2022

I haven’t had a chance to share a bunch of what I’ve been making lately, because well I’ve been busy making. Who is ready for pumpkins and pies now that Halloween is done? Or are we skipping right to Christmas?

Happy Halloween! Would love to see your costumes below! My family was another variation of dogs this year 🤣
11/01/2022

Happy Halloween! Would love to see your costumes below! My family was another variation of dogs this year 🤣

I mean…who even needs a costume for this? Not me 😂
10/29/2022

I mean…who even needs a costume for this? Not me 😂

Last minute costume idea! Can’t believe we found this at the store this year 👻

10/28/2022

Hi Halloween Friends! The final pick up window is 4-6pm! Don’t forget to pick up your goodies. Extras were posted this morning in the post below!

UPDATE: SOLD OUTGood Morning Friends! Below is the extras remaining after filling Halloween orders! The price and number...
10/28/2022

UPDATE: SOLD OUT

Good Morning Friends! Below is the extras remaining after filling Halloween orders! The price and number of sets is available on the caption of each photo. Please comment on the photo on the sets you would like to claim. Preferred pick up window would be Friday (today) 10am-12pm or 4pm-6pm but if that doesn’t work let me know and I will do what I can. Thanks friends!

These cuties are a little extra treat up for a little flash sale grab! I have about 12 of them available for $10 each. I...
10/27/2022

These cuties are a little extra treat up for a little flash sale grab! I have about 12 of them available for $10 each. Includes a mini monster cookie (I will choose color), 4 inch individual sized chocolate chip cookie cake with chocolate chips and festive M&Ms and yummy buttercream. Boxed with tags as pictured. Comment below if you would like to claim any! Pick up tomorrow 10am-12pm or 4-6pm :)

Packing up Halloween cookies! If you ordered, don’t forget pick up is tomorrow (Friday). I will have a few extra sets I ...
10/27/2022

Packing up Halloween cookies! If you ordered, don’t forget pick up is tomorrow (Friday). I will have a few extra sets I will post either tonight or tomorrow morning. I also have caught a mini cookie cake bug and will have a few cute individual chocolate chip cookie cakes with a mini cookie that I will post soon also! So keep your eye out for those if you didn’t get a chance to order. Thanks friends!

Happy Diwali!
10/25/2022

Happy Diwali!

Where are my Belibers? A sweet customer ordered these to send her friend some smiles.
10/22/2022

Where are my Belibers? A sweet customer ordered these to send her friend some smiles.

Loved this natural and greenery baby shower set from last week!
10/20/2022

Loved this natural and greenery baby shower set from last week!

Hi Friends! It has been a week, so I am doing a little catch up! I am a little behind on administrative tasks, and have ...
10/20/2022

Hi Friends! It has been a week, so I am doing a little catch up! I am a little behind on administrative tasks, and have several custom request confirmations to send out. If you had checked with me first on the date and them submitted a form, rest assured I have received it and will be back with you soon!

It seems popular vote for Christmas cookies is pre-sale! So pre-sale it will be! I may be a few little flash sales in there as well for some speciality items I probably won’t be able to keep myself from doing. Ha! I will keep you all updated on all those things. I will be offering Elf on the Shelf as well, although those will be shortly after Thanksgiving!

And a question! Any interested in a small flash sale type for Thanksgiving? Or personalized place setting cookies? Thanksgiving is typically a little nutty for me, but if there is interest, I can try to offer a couple things! Thank you for all your continued support!

Hi Friends! I finally got invoices/confirmations sent out for Halloween cookies! While we wait for Halloween which is qu...
10/17/2022

Hi Friends! I finally got invoices/confirmations sent out for Halloween cookies! While we wait for Halloween which is quickly approaching, enjoy this Hocus Pocus and Halloween mash up set!

Last chance! I will close the Halloween form down at 8pm tonight! Thank you to all who have ordered! I will send out inv...
10/14/2022

Last chance! I will close the Halloween form down at 8pm tonight! Thank you to all who have ordered! I will send out invoices/confirmations tomorrow after ordering closes!

https://forms.gle/w63uBQNzWaLhe6YZA

Don’t be mad at me, but I already have Christmas cookies on my mind. Do you? So I have gone back and forth and back and ...
10/13/2022

Don’t be mad at me, but I already have Christmas cookies on my mind. Do you? So I have gone back and forth and back and forth, and just can’t make up my mind! What would you all like to see me do this year? Pre-order Christmas Cookies or a Christmas Cookie Pop-up? Pros and cons to both options but we can’t go wrong with cookies, so there’s that!

Let’s roll into 9! Hope you had a fantastic birthday, Alex!
10/12/2022

Let’s roll into 9! Hope you had a fantastic birthday, Alex!

It’s been a minute since I’ve shared any custom orders! Hope you had a great birthday, Jayden!
10/11/2022

It’s been a minute since I’ve shared any custom orders! Hope you had a great birthday, Jayden!

Hey Friends! Now that the fall vendor fair is done, it is time to start reminding you to get those Halloween orders in! ...
10/09/2022

Hey Friends! Now that the fall vendor fair is done, it is time to start reminding you to get those Halloween orders in! I even added another option to the form! I will leave this open until I get close to my capacity, so don’t wait too long! Happy weekend!! https://forms.gle/sHRGH86xZZkNwkJX9

UPDATE: SOLD OUT ❤️ Hi Friends! Thanks to all who stopped by last night! I have a few sets left for those who couldn’t m...
10/08/2022

UPDATE: SOLD OUT ❤️

Hi Friends! Thanks to all who stopped by last night! I have a few sets left for those who couldn’t make it! The cookie flavors and prices are listed on the photo captions. These are all boxed and have gift tags so make great “just because” gifts for your family and friends or will also keep/freeze well for those fall gatherings! Please send me a direct message if you would like to claim some and I will update back here when they are all gone! Enjoy a fun finally fall-ish weekend!

Come see me and other amazing vendors at Flourish Flowers and Gifts I’m Lewisville at 5:30!
10/07/2022

Come see me and other amazing vendors at Flourish Flowers and Gifts I’m Lewisville at 5:30!

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Flower Mound, TX
75028

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Our Story

Hiya! I am Valerie, owner of Sweet Therapy. I started this journey what seems like many moons ago. I graduated from L'Acadamie de Cuisine pastry arts program in 2005, and worked as a pastry assistant in several high-end bakeries/restaurants around Washington, DC. After I took a breather from the restaurant scene, I began a side baking business while I went back to graduate school to study counseling. While in school and working I continued baking every free moment I could find, and found it to be my own personal creative outlet and “therapy” which kept me sane (well as sane I can be), during those busy years. Eventually I took the plunge and opened Sweet Therapy in Northern Virginia and pursued my dream of owning my own small baking business full-time. I loved making custom celebration cakes, wedding cakes, decorated cookies, and pastries to those customers of mine who also became my friends. Then (as it always does) life happened, and that life included adding babies to our family and moving across the country to Flower Mound, TX. Our household is a busy one with a three year old daughter (pictured above), and six month old son. But, in my time staying home with them, I just can't seem to keep myself away from baking and decorating cookies in every free moment I find. To save my daughter (who probably doesn’t want to be saved) from the huge task of eating all the cookies I make, I think it is time to start baking and decorating for Texas! I am excited to continue this sweet journey here and am even more excited to include all of you all in it.

Nearby bakeries


Comments

Hi, I am with Town Hall.
We are preparing a Welcome Kit for new residents that are moving into your community.
Our Welcome Kit can only feature one Bakery and I would like to discuss your being the exclusive Bakery for your communities’ new residents.
I would like to schedule a time when you are expecting me so that I may drop off a sample of our "Welcome Kit" and explain the program in greater detail.
Please message me or for immediate assistance, feel free to call or text me on my cell which is listed below.
Thanks.
Medley Regan
817-706-5851
When/ where will the flash sale be???
Treating the local Fire Station 13’s to cookies from Sweet Therapy by Valerie for our 13th Birthday! And to Restore It Forward Plano Fire-Rescue Dallas Fire-Rescue Arlington Fire Department Fort Worth Fire Department
Looking for good vendors is one of the hardest parts of wedding planning! Join us at Flourish Flowers & Gifts Bridal Show January 23 to meet some awesome local vendors & get your list started!

Florals: Flourish Flowers and Gifts , Fleurs Pressed
Photographer: Blackall Photography LLC
Cakes: Irene's Bakery
Sweets: Sweet Therapy by Valerie
Sweet Food Truck Catering: Bondi Bowls
Catering: Righteous BBQ
Travel Planning: GlobeSage Travel
Dresses: Bridal Boutique
Bartending: Integrity Events & Design
Venues: Sparrow on Main , Royal Affairs Ballroom
Bridal Hair: Hair Warz
DJ: David Hodges
This month in the Virtual Cookie Club we are super excited to have Valerie of Sweet Therapy by Valerie as our Guest Instructor!!

Here's a little more about Valerie and her business...
Valerie, the owner of Sweet Therapy by Valerie has been baking as long as she can remember. She started her at-home business specializing in cakes, but after taking a break from baking to start a family and move from Virginia to Texas, she switched gears to custom decorated cookies. The name Sweet Therapy comes from Valerie's formal work background in counseling and social work, but she has also found baking and creating custom cookies as her own therapeutic outlet. When she isn't in the kitchen, she spends time with her husband, and trying to keep up with her spirited 5 year-old daughter and 2 year old son.

You can find Valerie on social here ~
Facebook Sweet Therapy by Valerie
Instagram Sweet Therapy by Valerie

Get on the VCC Waitlist and never miss a class again!
https://www.sweetandsaucylife.com/vcc
Our Cookiers LIVE 2020 attendees did an AMAZING job with the cookie designs from the event.

Featured here are examples from:
Megan Malone Oliverio of Sweet Events
Valerie Bass of Sweet Therapy by Valerie
Jessica Gardner of Creative Cravings by Jessica
Candi Maddux of Jackson St. Sweets

You did a great job ladies!!
x

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