Alter Ego Eatery

03/25/2026

✨✨ICYMI✨✨ Important announcement

Please join us this week in our last week of full service at 146 N Main St Fairport NY, before we hang up our aprons on 3/30. Our last full day of service, as you know it, will be 3/29. 3/30 we will be open from 3-7 pm for retail sales and any other final goodies we may have. I'll also be giving out free cake because.... Well because I want to. 💚

From the bottom of my heart, thank you Rochester so much for showing up in force last weekend to show your love for AEE. I can't tell you how overwhelming (and heartwarming) the messages and thank you's from everyone have been.

6 years ago I bootstrapped a business into life and slowly navigated my way through an entirely foreign industry (to me) and decided to hell with it - I'm going to try something crazy. I quit my big girl job and struck out to learn as much as I could about kitchen life. I have absolutely loved being in the kitchen and growing this business to the point it's at now, even tho the journey has been fraught with challenges. I can't imagine what my life would've looked like if I stayed in that dingy cubicle working for a company that couldn't care if I stayed or went.

Tbh I think I underestimated the impact that my silly little hippie dippy attached-to-a-gas-station place would mean to people. All I wanted to do was make people feel included at the dining table.

I have absolutely loved every minute of being a kitchen pirate. But as all professional kitchens will do, they'll humble yah! And mine surely kicked my bunnies 🐰🐰I'm looking forward to some great time off with family and maybe some brainstorming as to what is next.

My team and I are excited to close this chapter out with a bang!! This week we will have your favorites, my favorites and perhaps one last surprised that no one has seen before.

Some of the goodies in store:
Guava and cream cheese scones
Chorizo and cheddar scones
Matcha Yuzu Cream Cake
The Earl (Earl Gray) Cream Cake
Tiramisu (starting Thursday)
DF tiramisu (starting Thursday)
Large format strata (perfect for Easter!!)

And, so much more.

Please come on down, just one last time 💚

03/21/2026

Dear Alter Ego community,

It is with mixed emotions that I announce the closure of our 146 N. Main St, Fairport, NY location with our last day open with full service (kitchen, coffee, retail and pastry cases) to the public on 3/29. We will be hosting some open hours the evening of 3/30 to offload any other retail items we have, plus any last baked goodies we may have on hand. More detail on that below.

I know this may seem sudden to many of you, since it seems like we opened just yesterday. "But you only opened 2 years ago!" And you are absolutely correct! 2 years might not seem like a long time, but I have had the honor to serve thousands of people over those 2 years. I've employed over 32 people. We've baked over 4000 cream puffs, more than 3000 cinnamon buns and almost 9000 scones and about 3950 bagels (we'll pass the 4k mark on Sunday). The city of Rochester has really come out for the gluten free goodies we make, which is still so surreal to even think.

Quite frankly, we're closing our doors, because we've struggled to maintain adequate staffing. The same energy and tailored approach you see behind the counter is what I try to use behind the scenes with staff. While our retention rate has been trending in the positive direction, each position turnover takes months to interview, hire and train for, with the in between work usually falling to myself, so that the remainder of the team can focus on what they were trained to do. Unfortunately I am at the point where I can no longer physically sustain working like that. Before our quality starts to suffer, I wanted to call it. I never want to sacrifice quality. So I won't.

I told myself I would run for as long as I could and so I have.

Thank you for spending your hard earned income in my tiny hippie dippy store connected to a gas station (that still makes me chuckle). I have enjoyed celebrating your lives. Whether we were cheering for a new baby or crying over the loss of a loved one. You've shared your lives with us and I will miss the privilege. You are:

Matt, Corey & Emory -- Gary -- Leah & Mom -- Candace H -- The Sonners -- Kevin & his lovely daughter --Big Mike -- Professor Mike -- Professor Dell -- Emma & Chris -- Paul, Claire & June -- Beth H

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