08/29/2026
“That Apple Crumble is life-changing”
“The best pecan pie I’ve ever had. It’s so hard to find good pie these days.”
That last part stayed with us.
Somewhere along the way, really good pie became surprisingly hard to find. We’re changing that.
And if our pastry isn’t what you expect from an American pie—that’s because it isn’t.
This is Australian shortcrust.
Rich, structured and made to hold a proper pie in your hands, with generous fillings and no pie plate required.
It’s not trying to be American pie crust.
It’s Australian Pie Culture.
Proper pastry. Exceptional ingredients. Made by hand.
This isn’t nostalgia. It’s what comes next.
Now Hy-Vee
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