08/22/2026
🧁 A little Sweet it is! update…
Some of you may remember my So Mini! Cupcake Weekends — little flights of 12 mini cupcakes featuring three different fun, gourmet flavors.
The whole idea behind So Mini! was to give you the chance to try unique flavors without committing to a full cupcake order. My hope was that you'd discover a flavor you loved and maybe come back for a full order later.
But today I sat down with my books and really looked at the numbers… and I've made the decision not to bring So Mini! Cupcake Weekends back.
And since so many of you have supported my little business, I wanted to share why.
Those tiny cupcakes may be small, but they're actually some of the most expensive and time-consuming things I make. 😂 Because I wanted So Mini! to be FUN, I chose flavors that were a little more creative than your everyday cupcake. That often meant specialty ingredients I couldn't find locally and had to order, plus fillings, drizzles, crumbs, candies and all the little extras that made each flavor special.
I kept the flights at just $12 for 12 mini cupcakes because I wanted them to stay affordable and give people a fun way to sample something different.
But when I actually look at the cost of ingredients, packaging, leftover cupcakes that don't sell and the amount of time that goes into making three completely different gourmet flavors at once, the numbers just don't make sense. Even when I sell all of the flights, there is very little profit left — and that's before I even account for my time.
I could justify that if So Mini! were doing what I originally created it to do: introducing people to flavors that later turned into cupcake orders. But after looking back, that really hasn't happened.
So rather than continuing something simply because it's fun, I'm learning to pay attention to what actually works for my business — and right now, that means letting So Mini! go. 🩷
I'm incredibly thankful to everyone who bought a flight, tried my crazy flavor ideas, gave me feedback and looked forward to seeing what I came up with next. I had SO much fun creating them.
But sometimes running a small business means knowing when a good idea isn't necessarily a good business idea.
And apparently these little cupcakes have been getting away with being cute and financially irresponsible for long enough. 😂🧁
So goodbye, So Mini! You were adorable. You were delicious. You were also terrible at your job. 🤣🩷
This doesn't mean cupcakes are disappearing completely! 🧁 I'll still be happy to take special-order cupcake requests when my baking schedule allows. I'm just retiring the So Mini! flights and putting more of my focus into the things that make the most sense for Sweet it is! right now. 🩷
