06/19/2025
🥐Today’s the 10th anniversary of the opening of the first Southern France shop. It’s a very bittersweet moment, as it’s almost been one year since its larger iteration closed. Ten years ago, I was shaking and quaking in my work clogs, wondering if we would have any customers come in that day. As if setting a precedent for years to come, we sold out early😉
🥐 Thanks to everyone who gave me, the staff, and the shop love and support over these 10 years… and the few folks who placed special order items that first year while I worked out of a shared kitchen. Thank you for letting me and the SF family feed you, hug you and your kiddos, have long conversations over lazy afternoons while we got to know each other, and for inviting Southern France into your homes for celebrations big and small.
🥐 I thought I’d be back to work by now, but life be life-in’. Who knows what the future holds, but today I hope you take a moment to feel the warmth of Southern France🥰🥐🩷